Aug 2021 – Apr 2024 · 2 yrs 8 mos · Delhi, India · On-site

• Key Responsibilities
• Support business growth and sales enablement through efficient operations and administrative governance
• Oversee day-to-day operations, vendor management, contracts, and cost control
• Coordinate events, licensing, and BTL initiatives aligned with business objectives
• Partner with finance on vendor payments, reconciliations, and budget control
• Liaise with government and regulatory bodies to ensure compliance and business continuity
• Drive process improvement, data accuracy, and resource optimization across functions

Nov 2017 – Aug 2021 · 3 yrs 9 mos · India

• Key Responsibilities
• Headed the overall business development and organizational setup, defining operational structure, workflows, and governance models
• Established sales and distribution processes, supporting market entry, dealer onboarding, and revenue generation
• Designed and implemented administrative, vendor management, and logistics systems to ensure smooth day-to-day operations
• Managed supplier and vendor partnerships, including negotiations, contracts, procurement, and cost optimization
• Oversaw manufacturing support operations, inventory planning, and supply chain coordination to ensure uninterrupted production and distribution
• Led recruitment, onboarding, and training of teams across sales, operations, and administration
• Handled statutory and labor compliance, including PF, ESIC, attendance systems, and regulatory adherence
• Implemented SOPs, internal controls, and performance tracking mechanisms to improve efficiency and accountability
• Coordinated with external agencies, service providers, and regulatory bodies to ensure business continuity and compliance
• Supported leadership in scaling operations, improving cost efficiency, and strengthening organizational discipline

Dec 2016 – Oct 2017 · 10 mos · Orissa · On-site

• Spearheaded the development of the automotive aftermarket for the Orissa region, successfully increasing market share for 3M products.
• Conducted technical training sessions for internal teams and external stakeholders to enhance product knowledge and customer service capabilities.
• Developed and implemented strategic plans to expand market presence and achieve sales targets in the Orissa market.
• Managed the recruitment process, ensuring the selection of qualified candidates to support business growth objectives.
• Oversaw payment collection activities, optimizing cash flow and minimizing outstanding receivables.
• Implemented management information systems (MIS) to track sales performance, analyze market trends, and inform decision-making processes.
• Conducted product demonstrations and provided operational support to distributors and retailers to ensure maximum productivity and customer satisfaction.
• Developed and implemented marketing strategies and campaigns tailored to dealerships needs to maximize sales and increase customer satisfaction

Feb 2015 – Dec 2016 · 1 yr 10 mos · NCR - National Capital Region,India

• Developed and executed expansion plans for the Delhi region, focusing on strategic planning, training modules, and execution frameworks to drive growth and operational efficiency.
• Led recruitment and placement of ground staff, ensuring onboarding of skilled personnel aligned with business and expansion goals.
• Designed and implemented scalable organizational structures, with clear delegation of tasks, accountability frameworks, and structured work schedules.
• Successfully managed a workforce of 400+ delivery executives, providing leadership, daily support, and strategic direction to meet performance targets.
• Oversaw all aspects of statutory compliance including PF, ESIC, and attendance management, ensuring adherence to legal and regulatory requirements.
• Conducted regular team performance evaluations, implemented improvement plans, and recognized high performers to boost motivation and productivity.
• Worked closely with cross-functional teams (Tech, HR, Finance, etc.) to streamline operational workflows, troubleshoot challenges, and improve overall business efficiency.
• Supported business development initiatives by aligning operational capacity with growth strategies, market expansion, and resource planning

Jun 2011 – Jan 2015 · 3 yrs 7 mos · Greater Delhi Area · On-site

• Achieved secondary sales targets aligned with segment-specific goals, contributing to consistent revenue growth.
• Maintained strong coordination and rapport with government bodies such as DSIIDC, DTTDC, DSCSC, and DCCWS to support operational execution and partnerships.
• Built and sustained relationships with retailers, enhancing brand visibility, product placement, and market penetration.
• Directed a core field team of 12 members, ensuring all primary and secondary sales schemes were effectively executed in line with product positioning and market demand.
• Managed dispatch operations, including daily route planning, vehicle deployment, and manpower coordination to ensure timely delivery and cost efficiency
• Executed marketing campaigns and in-store activations to promote products and increase brand visibility.

Jun 2010 – May 2011 · 11 mos · Greater Delhi Area · On-site

• Managed distributor and dealer relationships, ensuring strong communication, timely support, and alignment with sales targets to drive market penetration.
• Tracked competitor activities and market trends, using data insights to identify opportunities, mitigate risks, and support strategic planning.
• Initiated and led market entry strategies, including research, product positioning, and development of tailored distribution plans for new territories.
• Organized roadshows, events, and field activations to boost brand visibility, customer engagement, and lead generation – contributing directly to increased sales and market share.
• Coordinated with cross-functional teams to plan and implement marketing campaigns and local promotional activities aligned with business goals.
• Evaluated the impact of market development initiatives, adapting strategies and tactics to ensure continued growth and performance improvement.
• Drove on-ground execution of schemes and offers in collaboration with trade partners to increase product uptake and retailer participation

Aug 2005 – Aug 2007 · 2 yrs · Greater Delhi Area · Hybrid

• Organized and managed a wide range of events, exhibitions, product launches, and roadshows, ensuring flawless execution and high-impact delivery.
• Coordinated end-to-end event planning activities, including venue selection, logistics management, vendor coordination, and on-site execution.
• Led cross-functional teams to implement marketing strategies and promotional campaigns aligned with event goals, increasing brand visibility and audience engagement.
• Handled essential administrative functions, such as scheduling, documentation, client correspondence, and internal coordination to streamline event operations.
• Managed event budgets, tracked expenditures, and negotiated contracts with vendors to optimize costs while maintaining service quality.
• Built and maintained strong relationships with stakeholders, clients, suppliers, and vendors, ensuring smooth coordination and consistent delivery of successful events.