Aaron La Lau

Head of Design

San Francisco, California, United States11 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led design for YouTube Shorts with billions of users.
  • Expert in creating user-centric experiences across platforms.
  • Passionate about blending creativity with technology.
Stackforce AI infers this person is a B2C User Experience Designer with a strong focus on interactive media.

Contact

Skills

Core Skills

User ExperienceInteraction Design

Other Skills

Experience DesignMotion GraphicsWeb DesignGraphic DesignAnimation

About

Area Design Lead, YouTube Emerging Experiences Based in San Francisco Creating things has been a constant in my life for as long as I can remember. As a kid it was illustrated comics and stop-motion animations, later websites and apps. That curiosity eventually brought me to Google, where I’ve spent the past decade designing for some of the world’s most widely used products. Most of my experience has been at YouTube, where I’ve worked as an IC Designer, UX manager, and now Area Design Lead. I’ve helped shape experiences across mobile, web, and TV — working at a scale that still humbles me. Designing for billions of people teaches you a lot of things: how to simplify without sacrificing meaning, how to build for edge cases you’ll never meet, and how to care about small details even when the scale is enormous. I try to approach design with a renaissance attitude — blending systems thinking, cultural awareness, and hands-on craft. Whether I’m defining a strategy or refining an interaction, I care about clarity, usefulness, and making products feel human. I also love side projects — illustrations, small apps, creative coding experiments. They’re my way of staying curious and exploring ideas outside the constraints of scale. When I’m not designing, I’m usually cycling, running, or watching wonderfully weird videos on YouTube.

Experience

11 yrs 10 mos
Total Experience
3 yrs 11 mos
Average Tenure
9 yrs 6 mos
Current Experience

Youtube

UX Design Lead, YouTube Shorts

Oct 2016Present · 9 yrs 6 mos · San Francisco Bay Area · On-site

  • Founding Designer and UX lead for YouTube Shorts. 0→ 1→ 2B+ monthly users & 200B+ views a day. Responsible for leading the Design team behind Shorts Creation, Consumption, Monetization, and Brand Identity. We’re building a short-form video ecosystem to further YouTube’s mission to give everyone a voice and show them the world.
Interaction DesignUser ExperienceExperience Design

Google

3 roles

Product Designer

Jul 2015Oct 2016 · 1 yr 3 mos · Mountain View, California

  • Lead UX for the Google Pixel Camera as well as other Android "Essential Apps" including Google Clock & Calculator.
User ExperienceInteraction Design

UX Design Intern

Aug 2014Nov 2014 · 3 mos · Mountain View California

  • Worked on the Android Apps-Services team in Mountain View where I focused primarily on Google Fit and Google Keep. For Google Fit I was responsible for defining the motion design across the app. For Google Keep I was responsible for the interaction design of a major new feature, as well as assisting the Material redesign of the web experience.
Interaction DesignMotion GraphicsUser Experience

User Experience Design Intern

May 2013Aug 2013 · 3 mos · Zürich, Switzerland

  • Worked on User Experience Design with the Emerging Markets team in Zurich, Switzerland. Here I helped design and promote a wireless payment system called BebaPay. I developed responsive web pages, iterated on Android app UI, assisted user studies, and created a motion graphic promotional video - culminating to successful product launches in Kenya and the Philippines.
User ExperienceMotion GraphicsInteraction Design

Blackberry

UX Design Intern

May 2012Dec 2012 · 7 mos · Waterloo, Canada

  • Worked on the UX Design team in Waterloo Ontario, where I helped evolve the Out-Of-Box experience for Blackbery 10. I designed first-run experiences for BB10 OS & apps; delivering final visuals and animations.
User ExperienceInteraction Design

Education

Simon Fraser University

Bachelor's Degree — Interactive Art and Technology

Jan 2010Jan 2015

Stackforce found 100+ more professionals with User Experience & Interaction Design

Explore similar profiles based on matching skills and experience