Jul 2024 – Feb 2026 · 1 yr 7 mos

Jul 2021 – Jul 2024 · 3 yrs

Oct 2019 – Jun 2021 · 1 yr 8 mos

May 2016 – Sep 2019 · 3 yrs 4 mos · Mumbai Area, India

• Responsible for creation and execution of the Marketing and Brand promotions for key properties.
• Recent Cricket campaigns:
• ICC Cricket World Cup 2019 : #CricketkaCrown campaign
• Registered over 440 Mn viewers across the tournament, biggest ever ICC event till date.
• West Indies tour of India 2018 : #BattleofSixes
• Responsibilities include:
• Marketing of the Cricket portfolio at Star Sports in the current role.
• Previous Assignments:
• Lead, Marketing for Vodafone Premier Badminton League, Hockey, Distance running and Badminton portfolio on Star Sports.
• Strategy, planning, and implementation for the marketing promotions for the launch of India's first Regional Language Sports Channel - Star Sports Tamil and the Hindi Free to air sports channel Star Sports First. We have launched Star Sports Tamil, Star Sports First which has been very well received across India. Star Sports Tamil was the No 2 channel in the state within the first 4 weeks of launch and Star Sports First today contributes around 30% of total viewership for Star Sports.
• Handled Premium Sports including on F1, Tennis, Boxing and TT.
• Between 2015 - 2016, Handled the football marketing portfolio at Star Sports which included Indian Football leagues (Hero Indian Super League). Leading the marketing strategy efforts for the 360-degree marketing campaign, key franchise markets & digital marketing efforts for the league.

Jul 2013 – Dec 2015 · 2 yrs 5 mos · Mumbai Area, India

• Responsible for support and participation in the creation and execution of Marketing / Brand Strategy for the Sports channels - Sony SIX and Sony KIX.
• Responsibilities include :
• Working on the marketing portfolio of existing and new properties on SIX and KIX.
• Develop and implement communication and marketing plans for new and existing properties on SIX and KIX.
• Manage and coordinate all marketing, PR, advertising and promotional activities for all existing and new sports properties on SIX and KIX.
• Working with marketing head to deliver Marketing / Brand strategy for the channel
• Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Budget Management : Planning and administration of the Marketing budget allocated to the specific portfolio of properties to achieve the maximum impact and achievement of business objectives
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Effective management of external agencies & partners – Creative, Media buying, Outdoor and digital.
• Liaison with internal stakeholders – programming, sales, distribution team.
• Collaborate with sales to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Providing leadership to internal team and external agencies- media, creative, PR- drive synergy for a cohesive communication output
• Projects included:
• Pepsi IPL 2014 : IPL ka Bulaava Campaign
• Pepsi IPL 2015 : Indian ka Tyohaar Campaign
• NBA 2013 - 2015: Grew NBA viewership to 50Mn viewers/year
• 2014 FIFA World Cup

May 2012 – Jun 2013 · 1 yr 1 mo · Mumbai Area, India

• Ad - Sales - Dailies, Western Region
• Channelizing revenue generation efforts for dailies. Responsible for brand building and key account (Sales) for the new product from ABP group - Ebela, A Bengali tabloid daily newspaper.
• Other projects undertaken -
• Brand and Strategy - The Telegraph
• Formulated the entire Social media strategy blueprint and execution plan for the lifestyle and entertainment supplement of The Telegraph - t2. The strategy and execution plan received positive appreciation and was implemented in Feb. 2013 starting with the t2 Facebook campaign.
• Brand - Sananda TV (Ananda Entertainment Pvt. Ltd.)
• Study of the launch campaign for Sananda TV and understanding the learning from the launch. Content revision and Tracking trends with TAM of the game show Jobab Kinte Chai on Sananda TV.
• Ad Sales - ABP/TT
• Channelizing revenue generation from micro retails segment for supplements. Suggesting changes to the existing strategy in order to have a larger base of regular advertisers.
• Operations - AOPL (Ananda Offesets Pvt. Ltd.)
• Operational risk analysis of the printing facility.

Apr 2011 – Jun 2011 · 2 mos · Mumbai

• Working with Mudra Media, The media planning wing of Mudra Communications.
• Working along side the teams to understand the media planning operations.
• Involved in the ideation and drafting of the media plan pitch to potential clients.
• Primary Project on Audience movement across media and insights on how relevant TG’s view and use various media

Jun 2010 – Mar 2012 · 1 yr 9 mos · MICA

• Senior Member, Career Planning and development cell MICA 2012
• Creating associations with Organisations from across industries to facilitate a long term partnership between them and the institute.
• Ensure a mutually beneficial relationship between students and the Corporations partnering MICA.

Oct 2008 – Jun 2010 · 1 yr 8 mos

• Worked for a Major US Retail bank under FMS mode of operation.
• Application owner with maintainence projects under the belt.
• Project anaylsis, design, development and review.
• Underwent a 60 day training at the initial learning program on mainframes.
• Interacted with Client to understand the project requirements.
• Interacted with client business team to understand the customer impact and exposure.
• Working in a project team with 30+ associates.