Shweta Ann Mathew

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing initiatives driving significant pipeline growth.
Established customer experience function enhancing satisfaction metrics.
Achieved 95% customer retention in a competitive SaaS market.

Stackforce AI infers this person is a SaaS marketing and customer success expert with proven growth and retention strategies.

Contact

Skills

Core Skills

Customer ExperienceCustomer SuccessCustomer EngagementTechnical Project Management

Other Skills

Customer OperationsData AnalysisCustomer SatisfactionB2BSoftware as a Service (SaaS)Customer OnboardingProblem SolvingProduct AdoptionCross-functional Team LeadershipUX ResearchAnalytical SkillsOnboardingRelationship BuildingCustomer RetentionCustomer Relationship Management (CRM)

About

I have 6 years of experience across marketing, customer success, and strategy roles, growing a B2B SaaS startup to multiple $M's in ARR, at 50%YoY growth and 95% retention while being bootstrapped and profitable. During my time here, I’ve had the chance to wear several hats. I started in Customer Success, managing a portfolio of accounts and eventually leading our Customer Experience function, driving outcomes across Onboarding, CSAT, Customer Operations, and team efficiency. I now lead the Field Marketing function, where my focus is on outcomes from our field channels: pipeline generation, brand awareness, and delivering a consistently great attendee experience across all our events. Almabase is a B2B subscription software company that helps 400+ schools, universities, and non-profits to engage their communities and raise donations -- these contribute towards student aid and other support to advance these communities. Through the platform, we've connected over 7M alumni and processed over $30M in online alumni donations while enabling several thousand jobs and mentorships.

Experience

7 yrs 2 mos

Total Experience

3 yrs 7 mos

Average Tenure

6 yrs 4 mos

Current Experience

Almabase

4 roles

Senior Manager, Event Marketing

Jan 2026 – Present · 3 mos

Event Marketing Manager

Aug 2024 – Jan 2026 · 1 yr 5 mos

Owning pipeline generation, brand awareness, and delivering great attendee experiences across all of Almabase's events and conferences.

Customer Experience & Operations Lead

Promoted

Jun 2022 – Aug 2024 · 2 yrs 2 mos

Established the CX function at Almabase.
I collaborate with product, growth, and customer teams to streamline processes, improve our team's efficiency and ensure a seamless customer journey, while cutting delivery costs.
Currently, I own outcomes like improving customer onboarding, team efficiency and driving metrics such as CSAT and NPS for the organization, across all our customers.

Customer ExperienceCustomer OperationsData AnalysisCustomer SatisfactionB2BSoftware as a Service (SaaS)+7

Customer Success Manager

Nov 2019 – May 2022 · 2 yrs 6 mos

Single point of contact for customers in my portfolio. My role was to help customers see value by assisting with onboarding, training & product adoption -- and thereby drive business value (renewals, reviews, referrals).
Devised action plans, advised customers on strategy, assisted them with technology and marketing.
Enabled customers to engage over 1M alumni and raise over $4M in donations from their communities.
Expanded portfolio revenue by 15% on average at a retention rate of 95%
Generated several case studies and reviews from successful customers
Built standard playbooks and email sequences for CSMs to use in different scenarios
Hired and coached new CSMs as the CS team grew from 3 to 10

Customer EngagementAnalytical SkillsOnboardingRelationship BuildingCustomer RetentionCustomer Relationship Management (CRM)+2

Make a difference

Foundations Program Fellow

Aug 2021 – Jun 2022 · 10 mos

Part of a nation wide collective of 300 young leaders working towards holistic solutions to ensure equitable outcomes, individual care and attention for children in shelter homes

Oyo

Project Lead - Transformation

Jun 2018 – Apr 2019 · 10 mos · Gurgaon, Haryana, India

World’s 3rd largest hotel chain at the time with over 45,000 properties in 800 cities. I was the single point of contact for audit coordination across India:
Single point of contact for audit coordination across PAN India working effectively with Business team and Transformation team ensuring minimal TAT.
Conducted audits of identified potential properties against predetermined standards and submitted feasibility reports.
Devised accurate cost and service estimates for converting audited property and propose realistic timelines for the same, basis audited condition.
Planned for optimal inventory and delivery timelines of goods and services for launching properties as per estimate Go-live dates in the most cost-effective manner.

Tebodin

Summer Internship

May 2017 – Jun 2017 · 1 mo · Abu Dhabi

Worked in the Civil Engineering and Architecture Department preparing technical specifications for ongoing projects, construction supervision and exposure to project design.

CommunicationQACross-functional CoordinationAuditingTechnical Project Management