May 2017 – Aug 2017 · 3 mos · Toronto, Canada Area

• Mentoring 5 startups from the ideation stage to prototype stage. Provided guidance, review and assessment of revenue projections, customer need, market segment identification, market sizing and investor pitch decks.

Jan 2016 – Dec 2017 · 1 yr 11 mos · New Delhi Area, India

• Responsible for product conceptualization, market research and marketing campaign execution on various digital platforms including Adwords, Facebook and email marketing
• Conducted legal negotiations on behalf of OyeHelp for sale of the company to a funded Indian e-commerce healthcare company

Jan 2016 – Dec 2017 · 1 yr 11 mos

• - Developed and executed digital and social media strategy for Ghana’s New Patriotic Party, contributing to their 2016 Presidential election victory.

Jun 2014 – Jul 2016 · 2 yrs 1 mo

• Achieved 300% profit growth through targeted digital campaigns and SEO strategies.
• Launched four Android apps ranked in the Top 200 Lifestyle apps in the U.S.

Aug 2013 – Jun 2014 · 10 mos · Ahmedabad | Delhi | Mumbai | UP | Bihar

• CAG was the backroom campaign team for the 2014 Parliamentary Elections for a leading political party
• Led a 20+ member digital and mobile marketing team for election campaign of campaign frontrunner; responsible for marketing spend, event promotions, branding, digital communication and advocacy campaigns
• Worked on branding and digital promotion of ‘Chai Pe Charcha’ outreach, Bharat Vijay rallies, fundraising drive & social media properties
• Managed 150+ Facebook pages targeting swing constituencies using localized research; built consensus on communication across pages in 12 languages through A/B testing of creatives, and liaising with party leadership, legal team, creative development team and advertising team
• Started, managed and marketed the main campaign Facebook page; acquired 2.2 million followers in 6 months and reached over 20 million users in India with >25% engagement, eventually merged into winning candidate’s official page
• Single point of contact for setting up, training and managing a 300-agent call center servicing 12 languages, on a pan India scale
• Managed 3000 call center agents through 3rd party vendors on behalf of the political party of the leading candidate
• Started and managed the Delhi Chapter for CAG and created a volunteer network of 1000+ volunteers to assist in on-ground activities such as Run For Unity and voter programs such as 'Get Out & Vote'.

Aug 2012 – Jul 2013 · 11 mos

• Single point of contact in setting up and managing Netway Africa VAS division in Kenya
• Set up company operations for Netway in Nairobi, Kenya
• Single point of contact for telecom operators for Netway’s business development division in Kenya, working cross functionally with legal, finance and technology teams across different time zones to launch new products

Sep 2011 – Jul 2012 · 10 mos

• Developed India’s first real-time Traffic Alerts product in collaboration with various telecom operators.

Jun 2010 – Aug 2011 · 1 yr 2 mos · New Delhi Area, India

• Researched and drafted regulatory reports on the legal compliances of setting up solar & wind power projects across different states in India
• Liaised with government officials from Ministry of New and Renewable Energy, Government of India for updates in policy/practices in the energy sector
• Drafting pitch documents and business development documents for Infrastructure & Energy team
• Worked on M&A advisory deals and due diligence exercises