Chetna Mohanty

Operations Associate

Bhubaneswar, Odisha, India3 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Proven expertise in Programmatic Advertising.
  • Strong background in Chemistry with research experience.
  • Successful track record in client onboarding and sales strategies.
Stackforce AI infers this person is a MarTech and Chemistry professional with a strong focus on digital marketing and research.

Contact

Skills

Core Skills

Programmatic AdvertisingData AnalysisCampaign ManagementClient ServiceClient OnboardingSales StrategiesResearch SkillsPolymer ChemistryPeople Management

Other Skills

AdopsThe Trade DeskDSPCTRCPMTapclickCTV/OTTTradedeskSiteimpactFreshworksEmail MarketingMarketing Campaign ManagementCampaign StrategiesProgrammingAdvertising

About

Job Profile: Currently working as an Associate in Programmatic Advertising @AffinityX, Your Global Marketing Solutions Partner. With an experience of approximately 4 years in digital marketing at different national and international forums, I am finally doing this professionally by taking a break from 10 years of Chemistry. Education Background: Scholar Doctorate Candidate at Université de Montréal in the field of Chemistry. Graduated from National Institute of Technology Rourkela, India with a Bachelor's degree (Honours) and Master's degree in the subject Chemistry in 2020 with a CGPA of 8.65/10

Experience

3 yrs 2 mos
Total Experience
1 yr 7 mos
Average Tenure
2 yrs 4 mos
Current Experience

Affinityx

3 roles

Associate (Programmatic Advertising)

Promoted

Oct 2025Present · 7 mos · Remote

  • Programmatic Advertising:
  • Ad Trafficker
  • Campaign Design & Execution: Display, Video, CTV, OTT, Email, Audio, Mobile
  • Platform Expertise: The Trade Desk (TTD), Site Impact, Simplifi, Semcasting, Basis
  • Pixel & Tracking Management: Conversion tracking, retargeting, GTM setup
  • Quality Assurance: Pre-launch QA, tracking validation, and end-to-end email campaign QA
  • Data Analysis: Clicks, impressions, frequency, recency, CTR, CPMs via TTD and Tapclicks
  • Avails & Inventory Management: Delivering impression availability reports based on targeting & budget
  • Achievements: Star Performer – June 2025; trusted by top-tier clients for strategy and optimization
AdopsThe Trade DeskDSPCTRCPMTapclick+37

Junior Associate (Programmatic Advertising)

Promoted

Sep 2024Sep 2025 · 1 yr · Remote

  • Programmatic Advertising:
  • Ad Trafficker
  • Campaign Design and Execution: Display, Video, Email, Audio, Mobile
  • Platform expert: The Trade Desk (TTD), Site Impact , Freshworks
  • Campaign Trafficking
  • Campaign Setup and Monitoring
  • Data Gathering Expert
Email MarketingMarketing Campaign ManagementCampaign StrategiesProgrammatic AdvertisingAdvertisingOnline Advertising+12

Digital Account Coordinator - Sales Coordinator

Nov 2023Aug 2024 · 9 mos · Remote

  • Sales Coordinator:
  • Freshdesk Expert
  • Ticket Operations
  • Client Service
  • Customer Relations and Support
  • Communication
  • Basics of Digital Marketing
Digital MarketingTicket OperationsFreshdeskClient Service

Yoobbel technologies

Onboarding and Sales Manager

Jan 2023Nov 2023 · 10 mos · Bhubaneswar, Odisha, India · On-site

  • Yoobbel is an e-commerce platform that does personal branding and merchandising for different kinds of clients (Students of Educational Institutions, Corporate Businesses, and Creators/Influencers of Social Media).
  • Working in a fast-paced startup required versatility, and I have successfully worn multiple hats, demonstrating adaptability, problem-solving abilities, and a commitment to achieving goals.
  • My work was mostly client-focused that fits perfectly to the role of: Client Onboarding, Stakeholder Management, Customer Relations, E-Digital Marketing Head, and Social Media Expert (Instagram and LinkedIn). Apart from this, I have also helped out with the logistics, production and drop-shipping departments.
  • I played a significant role in the effort to boost sales revenue by more than two and a half times.
  • This experience has equipped me with a solid foundation in E-Commerce (B2B and B2C), Pre-Sales, Client conversion and Servicing, Sales strategies, Cold calling, Digital marketing strategies, including SEO, Content marketing, Social media management, and Email marketing.
Sales ManagementProblem SolvingCommunicationClient RelationsDocument DraftingSocial Media Marketing+14

Mitacs

Mitacs Globalink Ambassador

Jul 2021Apr 2022 · 9 mos · Canada

  • Guided the Mitacs GRI 2021 and 2022 cohort of international researchers during their internship in various reputed Canadian Universities.
  • Awarded with an amount of 150 CAD as a token of appreciation for providing exceptional assistance to the international researchers of 2021
Problem SolvingPresentation SkillsPeople ManagementResearch Skills

Université de montréal

2 roles

PHD Scholar

Dec 2020Aug 2022 · 1 yr 8 mos · Montreal, Quebec, Canada

  • Completed 2 graduate level courses out of which one was taught in French language.
  • Worked on the topic of "Enzymatic Modifications of Glyco-Polymers" in a synthetic organic chemistry laboratory for a span of 4 months.
  • Worked on the topic of “Hydrogen-bonded Organic Frameworks with porous networks” in a material synthetic laboratory for a span of 8 months.
  • Completed 2 levels of examination to become a Ph.D. candidate from Ph.D. scholar.
Polymer ChemistryLeadershipPrimary ResearchEvent PlanningProblem SolvingCrystal Engineering+11

Globalink Research Intern, Mitacs scholar

May 2019Jul 2019 · 2 mos · Montreal, Canada Area

  • Completed short term project work on the topic: " Synthesis and characterization of water soluble polymers containing porphyrins having medicinal applications ".
NMR SpectroscopyProblem SolvingLaboratory SkillsPresentation SkillsRotary EvaporatorMicrosoft PowerPoint+3

Indian institute of technology, guwahati

2 roles

Summer Research Intern

May 2018Jul 2018 · 2 mos · Guwahati Area, India

  • Worked in many projects under the supervision of Dr. Uttam Manna for 8 weeks. Some of them are super hydrophobic cotton and foam for oil-water separation, slippery surface and reactive Microcapsules. My ultimate project was the process of developing chemically reactive polymeric silica Microcapsules which was almost completed.
Problem SolvingCentrifugationPresentation SkillsSonicationResearch SkillsFluorescence Microscopy

Winter Research Intern

Dec 2017Dec 2017 · 0 mo · Guwahati Area, India

  • Worked in the field of Bio-Material Chemistry on the topic of chemically reactive polymeric Calcium Carbonate Microcapsules under the supervision of Dr. Uttam Manna for 4 weeks.
Problem SolvingFESEMLaboratory SkillsPresentation SkillsMicrosoft PowerPointResearch Skills

National institute of science education and research

Summer Research Intern

May 2017Jul 2017 · 2 mos · Odisha, India

  • Completed a short term project work in the field of organic chemistry under the supervision of Dr. S.Perucheralathan for 10 weeks. Learnt working of various instruments like Rotavapour, TLC, Column Chromatography and performed many reactions as well.
Problem SolvingResearch Skills

Jindal steel & power ltd.

Industrial Visit

Dec 2016Dec 2016 · 0 mo · Odisha, India

  • Visited Oxygen plant under the guidance of a senior officer. Learnt working of the entire setup with transformers, Compressors, filters and other related equipments as well

Education

Université de Montréal

Doctor of Philosophy - PhD (on hold) — Chemistry

Jan 2021Jun 2022

National Institute of Technology Rourkela

Master of Science - MS — Chemistry

Jul 2018Jun 2020

National Institute of Technology Rourkela

Bachelor of Science - BS — Chemistry

Aug 2015Jun 2018

Ravenshaw University

Chemistry

Jan 2014Jan 2015

Mother's Public School, Bhubaneshwar

Higher secondary graduate

Jan 2012Jan 2014

Kerala Public School, Rairangpur

Lower secondary school — Basic Science

Jan 2007Jan 2012

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