Sonia Castelino

CEO

Dubai, United Arab Emirates13 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led recruitment for over 200 positions at GuestHouser.
  • Managed revenue generation exceeding $50k at Zomato.
  • Simplified financial processes for UAE businesses.
Stackforce AI infers this person is a FinTech and Food Tech professional with extensive sales and HR experience.

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Skills

Core Skills

Human ResourcesTeam LeadershipSales StrategyMarket Expansion

Other Skills

RecruitmentTeam ManagementHR ManagementMarket ResearchSales ManagementRevenue ManagementMarketingSalesMarketing StrategySocial Media MarketingCustomer ServiceSocial MediaSales OperationsDirect SalesOnline Advertising

About

FinTech | SaaS | Food Tech Helping UAE-based businesses to save time and money. Previously led teams at Bayzat, Guesthouser, and Zomato.

Experience

Alaan.com

Director of Sales

Feb 2024Present · 2 yrs 2 mos · Dubai, United Arab Emirates

Bayzat

5 roles

Senior Team Lead & Partnerships

Oct 2022Feb 2024 · 1 yr 4 mos

Leader- Technology Sales

Promoted

May 2021Aug 2023 · 2 yrs 3 mos

Executive Technology Sales Manager

Apr 2020May 2021 · 1 yr 1 mo

Senior Technology Sales Consultant

Promoted

Apr 2019Apr 2020 · 1 yr

Technology Sales Consultant

May 2018Apr 2019 · 11 mos

Michael page

Consultant

Mar 2018May 2018 · 2 mos · Mumbai

  • Short stint at the Michael Page group to continue my learning curve in the HR and Business function
  • Worked with employers and job seekers to facilitate a successful match. This ranged from advising a global company on a candidate sourcing strategy to helping a job seeker find their dream job

Guesthouser

2 roles

Senior Manager

Promoted

Feb 2017Feb 2018 · 1 yr · Gurugram, Haryana, India

  • Set up and led the HR and business function for GuestHouser
  • Successfully recruited for 200+ positions, growing the team by 4x, with a close focus on hiring for senior leadership (CXO level)
  • Liaised with the finance and revenue teams for the smooth functioning of employee payroll and benefits
  • Worked closely with the sales and business development teams to effectively manage and grow the revenue arising from partner stay bookings
  • Managed a team of over 20 members across both functions

Recruitment Specialist

Dec 2015Feb 2017 · 1 yr 2 mos · Gurugram, Haryana, India

Zomato

5 roles

Area Sales Manager

Promoted

May 2014Nov 2015 · 1 yr 6 mos

  • Joined as a part of the core team at Zomato’s second largest revenue centre - Mumbai
  • Closely involved in setting up the initial teams, process and functions for Zomato Mumbai
  • Responsible for monthly revenue billing of $10k through partnerships with top brands in the F&B sector
  • Moved to the international growth team that expanded Zomato’s footprint in locations such as the - Philippines, Brazil and UAE
  • Responsible for market research and devising the goto market strategy for scaling operations in these locations
  • Set-up and managed the ads, enterprise and online ordering sales teams in Dubai, UAE. Led a team of 10 in each function
  • Managed a revenue portfolio of $50k+ dollars whilst managing partnerships with several key brands such as the Sofitel Group, Emaar, Crowne Plaza

Key Account Manager

Promoted

Feb 2014Apr 2014 · 2 mos

  • Responsible for setting up, training and managing the sales team
  • Hit target set for the market within 2 months of setting up the team

Key Account Manager

Sep 2013Jan 2014 · 4 mos

  • Responsible for achieving the city revenue target for the New Year's Eve ticketing sales
  • Worked on increasing the sale of media spaces for the Zomato Restaurant Guide (print version)
  • Designed strategies and identified solutions with the business head of Zomato Mumbai on ways to decrease client attrition rate

Senior Sales Manager

Apr 2013Sep 2013 · 5 mos

  • Assisted in hiring and setting up a sales team for the Manila market
  • Trained and managed a sales team of 3 members for client acquisition and account management
  • Responsible for acquiring key clients to help boost sales in the new market

Manager: Sales and Marketing

May 2012Apr 2013 · 11 mos

  • Responsible for acquiring and retaining clients for digital spaces on the website
  • Designed campaigns for clients and tracked their promotional success
  • Provided solutions to clients on how to optimise their business during lean periods

Education

NMIMS

Bachelor of Business Administration (BBA) — Marketing

Jan 2010Jan 2012

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