Shannon Stinson, CBS — CEO

I'm an executive operator who thrives in high-impact, high-growth environments—stepping into complex businesses, rebuilding infrastructure, and driving measurable results across sales, marketing, and operations. Currently serving as Vice President at A Cute Baby, Inc., I lead full business operations across multiple brands, functioning as a de facto COO. My role spans everything from revenue strategy and team leadership to product development, e-commerce, and customer experience. I was brought in during a critical transition period to stabilize and transform a legacy brand. Since then, I’ve led a full brand evolution, launched a new maternal wellness brand, secured a multi-year licensing agreement with a nationally recognized maternity company, and built scalable systems to support long-term growth. In addition to my corporate role, I’m the Founder of Mommy Medica, where I advise brands in the maternal and baby space on product development, brand positioning, and go-to-market strategy—bridging clinical insight with consumer marketing. My strengths sit at the intersection of: • Operations & business scaling • Sales strategy & revenue growth • Brand development & product innovation • Team building & leadership • E-commerce & customer experience I’m especially passionate about building brands that genuinely support women and mothers through thoughtful products, education, and innovation. Open to connecting with founders, brands, and teams looking to scale, optimize, or transform their business.

Stackforce AI infers this person is a Healthcare and Consumer Products expert with a focus on maternal and baby brands.

Location: Huntersville, North Carolina, United States

Experience: 8 yrs 8 mos

Skills

Operations & Business Scaling
Sales Strategy & Revenue Growth
Brand Development
Product Innovation
Strategic Partnerships
Go-to-market Strategy
Sales Management
Management
Program Management

Career Highlights

Led transformation of a legacy brand into a modern wellness leader.
Secured multi-million dollar licensing agreements with major brands.
Founded a consulting agency focused on maternal wellness and innovation.

Work Experience

Mommy Medica

Founder & CEO (1 yr 7 mos)

A Cute Baby, Inc

Vice President (2 yrs 2 mos)

Motif Medical

Account Manager (1 yr)

Medical Solutions

Business Relationship Manager (9 mos)

Homefront Pumps

Director Of Operations (2 yrs 7 mos)

Kiinde

Director of Sales (3 yrs)

Operation Homefront

Program Coordinator (2 yrs 7 mos)

Amazon

Customer Support Representative (10 mos)

Comfort for America's Uniformed Services (Cause)

Program Director (11 mos)

Self Employed

Brand Ambassador/Market Manager/Tour Manager (9 yrs)

Education

Bachelor of Science - BS at Old Dominion University

Associate of Arts and Sciences (AAS) at Tidewater Community College

Associate of Science (A.S.) at Northern Virginia Community College

A.S. in Progress at Seminole State College of Florida

at Winter Park High School

Shannon Stinson, CBS

CEO

Huntersville, North Carolina, United States8 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Led transformation of a legacy brand into a modern wellness leader.
Secured multi-million dollar licensing agreements with major brands.
Founded a consulting agency focused on maternal wellness and innovation.

Stackforce AI infers this person is a Healthcare and Consumer Products expert with a focus on maternal and baby brands.

Contact

Skills

Core Skills

Operations & Business ScalingSales Strategy & Revenue GrowthBrand DevelopmentProduct InnovationStrategic PartnershipsGo-to-market StrategySales ManagementManagementProgram Management

Other Skills

Business OperationsSales StrategyTeam LeadershipProduct DevelopmentE-commerceCustomer ExperienceBusiness DevelopmentBrand PositioningBusiness-to-Business (B2B)Healthcare IndustryMedical StaffingCustomer SupportMedical BillingNonprofitsVolunteer Management

About

Experience

Mommy medica

Founder & CEO

Sep 2024 – Present · 1 yr 7 mos · Huntersville, NC · On-site

Founder of a consulting agency focused on maternal wellness, lactation support, and women’s health innovation.
Advise brands in the mom & baby space on product development, brand positioning, and go-to-market strategy
Bridge clinical insight with consumer marketing to create authentic, evidence-based messaging
Develop educational resources and strategies to strengthen customer engagement and trust

Product DevelopmentBrand PositioningGo-to-Market StrategyBrand Development

A cute baby, inc

Vice President

Feb 2024 – Present · 2 yrs 2 mos · Orem, UT · Remote

Recruited to stabilize and transform a 15-year legacy brand following leadership disruption. Rapidly expanded scope into full operational leadership, functioning as a de facto COO across brand, revenue, and team performance.
Led full brand transformation strategy, sunsetting a legacy product line and launching a new modern maternal wellness brand
Secured and executed a multi-year, multi-million dollar licensing agreement with a nationally recognized maternity brand
Own full business operations including sales strategy, forecasting, budgeting, payroll, and performance management
Built and manage a distributed U.S.-based team, including hiring, onboarding, training, and development
Developed and implemented SOPs to improve efficiency, accountability, and scalability across the organization
Oversee sales (B2B + DTC), marketing, e-commerce operations (Shopify/Amazon), customer experience, and product development
Support lactation education initiatives, training programs, and brand credibility efforts
Represent the company at trade shows, industry events, and key client engagements

Business OperationsSales StrategyTeam LeadershipProduct DevelopmentE-commerceCustomer Experience+2

Motif medical

Account Manager

Jan 2023 – Jan 2024 · 1 yr · Asheville, NC · Remote

Managed healthcare and retail accounts, driving growth through onboarding, relationship management, and education
Delivered product training via in-person sessions, expos, and national conferences

Business-to-Business (B2B)Sales ManagementHealthcare Industry

Medical solutions

Business Relationship Manager

Apr 2022 – Jan 2023 · 9 mos · Remote · Remote

Managed contract accuracy and cross-functional coordination
Maintained continuity of client accounts during team absences

ManagementMedical Staffing

Homefront pumps

Director Of Operations

Sep 2019 – Apr 2022 · 2 yrs 7 mos · Concord, NC · Hybrid

Built and scaled a DME business from the ground up
Managed compliance, credentialing, medical billing, operations, sales, and customer experience

Customer SupportSales ManagementMedical BillingOperations & Business Scaling

Kiinde

Director of Sales

Apr 2019 – Apr 2022 · 3 yrs · Concord, North Carolina · Remote

Promoted from contractor to Director of Sales
Managed multi-million dollar accounts and national events

Customer SupportSales Management

Operation homefront

Program Coordinator

Nov 2016 – Jun 2019 · 2 yrs 7 mos · Norfolk, Virginia Area

Managing all aspects of program operations for active duty, junior enlisted military service members and their families in the largest naval base in the world. Additionally responsible for development operations to include program funding, maintaining regional budget, grant research and writing, and reporting. Exceeded fundraising goal each year. Volunteer recruiting, training, and management.

NonprofitsVolunteer ManagementProgram Management

Amazon

Customer Support Representative

Nov 2014 – Sep 2015 · 10 mos · Fairfax, VA

Resolving customer issues with orders including troubleshooting shipping issues and theft.
Role began as a temporary, seasonal role but was asked to covert to a full-time role in January 2015.

Customer Support

Comfort for america's uniformed services (cause)

Program Director

Jan 2013 – Dec 2013 · 11 mos · Fairfax, Virginia

Managed all programs for wounded, ill, and injured service members and their families across the United States and Germany. Responsible for volunteer training, recruiting, and management as well as ensuring licensure of professionals was current, per state law. Assisted with annual fundraising Gala planning and execution, negotiation of contracts. Liaison between senior military leadership and military families.
Programs
C-DEL
Massage, Reiki, Reflexology
Game Cart
Family Dinners
Family Craft Night (Added in 2013)
Fight Night (Added in 2013)
Locations Managed:
Fort Hood, TX
Fort Belvoir, VA
Walter Reed Bethesda, MD
Landstuhl, Germany
Washington, DC
Detroit, MI
Richmond, VA
San Antonio, TX
Balboa San Diego, CA
Fort Bragg, NC

NonprofitsVolunteer ManagementProgram Management

Self employed

Brand Ambassador/Market Manager/Tour Manager

Jan 2004 – Jan 2013 · 9 yrs · Nationwide, DC Based

Tour Manager LPGA/Choice Hotels January-December 2008
Tour Manager Auria Sport Electronics January 2012 - June 2012.
Market Manager Nike Fast or Last Lacrosse Tour June-July 2012
Market Manager Gold Bond Military June-July 2012
Tour Manager Samsung Galaxy SIII June 2012-August 2012
I have worked with virtually every agency in the industry. I have represented companies such as: Disney, Ragu, ABC, Choice Hotels International, Barcelo Resort Properties, Coca Cola, SKYY Brand, Mattel, M&M/Mars Brand, Adidas, Cartoon Network, 7-11, Office Depot, and many more.

Event PlanningDirect Sales