Jul 2022 – Present · 3 yrs 10 mos · London

• The Most Innovative Growth Agency of the Year.
• Award-winning ads, creative, & product.
• Aperture is the growth agency specialising in full funnel optimisation, from creative advertising to product optimisation. Some of the companies we've worked with are Memrise, TomTom, The Smurfs, OPH, and PhotoSi.
• 🏆 Performance Marketing Agency of the Year 2025
• 🏆 Most Innovative Business Growth Agency 2024
• 🏆 Business Strategy Consultant of the Year 2024
• 🏆 Business Strategy Consultant of the Year 2023
• 🏆 Finalist for The Drum's Agency of the Year 2023
• Hosted:
• ❤️‍🔥 App Promotion Summit - San Francisco 2024
• ❤️‍🔥 MAD//FEST London - 2024
• ❤️‍🔥 App Promotion Summit - London 2024, 2025
• ❤️‍🔥 App Promotion Summit - Berlin 2023
• Spoken at:
• 🎤 App Growth Connects - How to nail your creative everywhere 💅🏽
• 🎤 App Growth Summit Austin - Gaining Growth: Acquisition Channels Which Work Best in the New Privacy Landscape
• 🎤 App Growth Summit Berlin - Mastering App Store Optimization and Apple Search Ads
• 🎤 App Growth Summit Berlin - Crafting Immersive Experiences: Long-Term Engagement and Retention
• 🎤 App Growth Summit London - Embracing Innovation: Merging Strategy with Sustainable Success
• 🎤 App Growth Summit Los Angeles - How to grow by understanding your customers
• 🎤 App Growth Summit San Francisco - Onboarding & Engagement Strategies to Limit Churn
• 🎤 App Masters Podcast - The ULTIMATE Mobile App Sales Funnel
• 🎤 App Promotion Summit - Supercharging your app engagement and retention
• 🎤 Branch - Mobile Industry Leaders Summit
• 🎤 Growth Masterminds - How to do your most impactful work
• 🎤 In Growth We Trust - A Mobile App Marketing Masterclass, App Tracking and ATT insights
• 🎤 Indie Heroes - Virtual Bootcamp and teardown
• 🎤 The Mobile User Acquisition Show - How to talk to your customers in order to make winning ads
• 🎤 SubClub - App Optimization Through Experimentation
• 🎤 Subscription League - Tips for creating the right mindset for business growth

May 2021 – Jun 2022 · 1 yr 1 mo · Greater London, England, United Kingdom

• Thousands of 5-minute Knowledge Hacks from the world's best books, courses and documentaries.
• 🏆 Subscription App Campaign of the Year 2021
• 🏆 Google Play’s Best Apps of 2021
• 🏆 FastCompany’s Best Apps of 2021
• Led viral campaigns, drove insane growth, and built an incredible, high performing team which drove 1M downloads in 1 year after launch.
• Talks:
• App Growth Summit - How we 5xd our organic traffic in 2 months
• Bango - UA masterclass for app marketers
• CHS - Getting started with app marketing
• Remerge - Optimizing your website to drive downloads
• SpeakHer - How we 5xd our organic traffic in 2 months

May 2021 – Dec 2021 · 7 mos

Mar 2021 – Jan 2025 · 3 yrs 10 mos

Aug 2019 – Jan 2025 · 5 yrs 5 mos

• Chat with me here: https://www.growthmentor.com/?ref=hannahparvaz
• Maintained perfect 5-star rating across sessions with 200+ companies.
• Mentored founders and C-Suite from companies:
• Nude https://www.getnude.com/
• Mindfulness https://mindfulness.com/
• Strong https://www.strong.app/
• Circa5000 https://circa5000.com/
• ProductLed Institute http://productled.com/
• Huddol https://www.huddol.com/
• Pluto https://pluto.travel/

Feb 2021 – Dec 2021 · 10 mos

Nov 2020 – Present · 5 yrs 6 mos

• B2C and Mobile App Coach
• Regular talks:
• Creative best practices
• 5 steps to grow your app
• Advertising post IDFA
• Mobile app marketing masterclass

Jul 2018 – Present · 7 yrs 10 mos · London Area, United Kingdom

• Getting my hands in lots of pies.
• Need more info? Property. Investing. Advising.

Jul 2018 – May 2021 · 2 yrs 10 mos · London Area, United Kingdom

• Delivering incredible audio to your ears.
• Second hire. Led growth through $9M Series A fundraise.
• Awards for work at Curio:
• App Marketer of the Year 2019
• Paid User Acquisition Campaign of the Year 2019
• One of the 13 most persuasive ads ever seen on Wordstream
• Talks:
• Adjust's Mobile Afternoon Tea Talks - UA, retention, and the rise of audio
• App Promotion Summit Berlin - The future of app growth
• App Promotion Summit London - Five Lessons Learned Advertising on Social Platforms
• App Promotion Summit New York WFH - The story behind the no. 1 paid app campaign of the year
• AppFollow webinar - How one ad became the user acquisition campaign of the year
• Business of Apps webinar - The end of IDFA and new opportunities for app monetisation
• Creative Entrepreneurs webinar - How to nail advertising
• Mobile Growth Summit - Creatve Best Practices
• MoEngage #Growth - Leveraging data analytics for Growth Marketing
• Podcasts:
• Business of Apps - Paid social campaigns
• GrowthMentor - Growth, experiments, and startups
• Implement - Leading Growth to Series A
• Mobile Growth and Pancakes - Ad Automation & Creative Strategies

Nov 2017 – Feb 2020 · 2 yrs 3 mos · London Area, United Kingdom

• Growth Mentor for Google Launchpad.

Nov 2016 – Jul 2018 · 1 yr 8 mos · London Area, United Kingdom

• Gave hundreds of thousands of people free drinks
• First marketer.
• Increased YoY KPIs of redemptions, installs, and registrations by over 500%
• Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £0.13
• Co-ordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut
• Collaborated developing a successful referral scheme, increasing referral rate to 40%+
• Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater & more

Aug 2014 – Oct 2016 · 2 yrs 2 mos · London Area, United Kingdom

• Sold out thousands of gigs
• First marketer. Led marketing through Series A fundraise.
• SEM, PPC, and social advertising - CPA a quarter of industry average
• Email marketing - 2x open rate of the industry average
• Implemented strategic database communications across 12 cities - email, push notifications, in-app notifications, SMS
• Built up and managed a UK-wide network of City Managers and ambassadors
• Worked closely with the engineering team on coordinating new product features
• Focussing on the 'scalable, predictable, and repeatable' apophthegm, lead growth meetings and experiments on weekly cycles

Mar 2014 – Sep 2014 · 6 mos · London Area, United Kingdom

• Defined creative branding and social guidelines for artists: Trudy and the Romance, PUZZLE, and Delooze
• Promoted and sold out national tours

Feb 2014 – Aug 2014 · 6 mos · London Area, United Kingdom

• ∙ Helping in the organisation of panel events
• ∙ Researching new blogs
• ∙ Building databases and opened dialogue with blog owners
• ∙ Creating curated digital magazines

Nov 2012 – Oct 2013 · 11 mos · London Area, United Kingdom

• · Produced content for social media, mailers and had a big concentration on digital marketing
• · Oversaw the website updates through Mobile Roadie
• · Managed merchandise in house and at events

Oct 2011 – Sep 2014 · 2 yrs 11 mos · London Area, United Kingdom

• [Now Realife Tech]
• Artists worked with: Robbie Williams, Kelis, Bloc Party, Ronan Keating, Franz Ferdinand, Simple Minds, Newton Faulkner, Steps, The Cranberries, The Charlatans, etc
• Managed the production and creation of live recordings
• Built and lead killer sales teams across the U.K
• Repeatedly smashed targets

Jun 2011 – Aug 2012 · 1 yr 2 mos · Manchester Area, United Kingdom

• · Liaised with production management, promoters reps, backstage crew, tour managers and musicians
• · Designed and created artwork for the set
• · Oversaw the smooth running of the production and prop management

Aug 2007 – Feb 2010 · 2 yrs 6 mos · Manchester Area, United Kingdom

• ∙ Liaised with artists and building contacts with bands and promoters across Manchester
• ∙ Organised and promoted events and club nights - in Jabez Clegg, Rockworld and the Manchester Academies
• ∙ Co ordinated social media advertising through MySpace as well as physical promotion around the North West