Anuradha Kushwaha

Business Development Executive

Gurugram, Haryana, India8 yrs experience
Most Likely To Switch

Key Highlights

  • 8 years of experience in category management.
  • Expert in vendor management and margin negotiations.
  • Proven track record in reducing return rates.
Stackforce AI infers this person is a seasoned E-Commerce professional with expertise in category management and vendor relations.

Contact

Skills

Core Skills

Sales StrategyBusiness PlanningCommunicationLead GenerationVendor ManagementNegotiationData AnalysisProject Management

Other Skills

Active ListeningApparelB2C e-commerceBusiness StrategyE-CommerceGarment ManufacturingIdeas DevelopmentIllustratorManagementManchardiserMarketing ManagementMerchandisingMicrosoft ExcelMicrosoft PowerPointPresentation Skills

About

A passionate individual with a strong business acumen and 8 years of experience in category management including P&L management in E-Commerce, Sales Management and Business development, Analytics, range planning, sourcing and managing people – vendors & team. Areas of strength include planning, buying and merchandising, sales, vendor management, margin negotiations, inventory management, pricing, promotion planning, private label and In-house brand creations, assortment development, brand building and product management. Thanks in advance for sparing your time and get in touch on anuradha22.ak@gmail.com for further information.

Experience

Niine private limited

2 roles

Ecommerce Manager

Promoted

Jul 2025Present · 8 mos · Gurugram, Haryana, India

Assistant Manager Ecommerce

May 2023Jun 2025 · 2 yrs 1 mo · Gurugram, Haryana, India

Flipkart

Assistant Category Manager

Jun 2021Dec 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India

Sales StrategyCommunicationProblem SolvingPresentationsSales TargetsLead Generation+2

Firstcry.com (brainbees solutions pvt. ltd.)

PURCHASE EXECUTIVE (BUYING / SITE MERCHANDISING)

Feb 2020Jun 2021 · 1 yr 4 mos · Pune, Maharashtra, India

Sales StrategyCommunicationPresentationsSales TargetsLead Generation

Pepperfry

Category Executive (Housebrand)

Jul 2019Jan 2020 · 6 mos · Mumbai, Maharashtra, India

  • Exploring and implementing the categories/ product lines/products/brands structure with continues improvements.
  • Scan the market, identify supplier and on board them on pepperfry under the marketplace and private label.
  • Strengthen existing supply lines and built quality new supply for product groups within a category.
  • Negotiate pricing with suppliers to ensure best pricing across the market.
  • Ensure products sourced are well photographed and merchandised with correct descriptions on pepperfry.
  • Ensure correct pricing to meet sales revenue goals for the category .
  • Work with logistics is to streamline delivery experienced to the customer.
  • Work with various teams of customers service to ensure great buying experience on Pepperfry
  • Evaluate vendor performance on delivery, product quality metrics and take correcting actions.
  • Work with payments, accounting teams to ensure positive vendor experience.
  • Analyze data and build a robust sourcing plan to achieve business targets.
  • Negotiate profit bearing margins with top brands.
  • Drive NPS greater than 65 through detractor analysis and build actions with process heads and marketplace brands.
  • Review analytics/MIS shared by platforms and leverage the information in accordance with brand strategy.
Sales StrategyPresentationsSales TargetsLead Generation

Myntra

Merchandiser and Buyer

Jan 2018Jan 2019 · 1 yr · Bengaluru Area, India

  • Vendor development and Management – Developing new vendors based on business needs and growth and managing on a day to day basis in terms of right prices, on time deliveries and required quality standards.
  • Quality management – Collaborating with the technical and quality team for correct placement, style reviews and assessment of vendor capabilities.
  • Data analysis & specs standardization across all the categories for the brands.
  • Selection sourcing of the right product mix by means of open costing and planning.
  • Maintaining prompt relationship between the production and brand teams Develop an adequate merchandising by demonstrating sell thru and sell outs.
  • Focus on vendor management, merchandise allocation and inventory optimization.
  • Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles and merchandise - no of sells).
  • Two Project :
  • HRX Active Wear Brand - Customer Initiated Return with Myntra Design Pvt.Ltd.
  • Lead the Project to reduce the returns % for HRX all categories. • Worked on data analysis & specs standardization across all the categories (Analyze business performance with sales and inventory metrics and make decisions accordingly). RESULT : 2017 – 26% Returns Vs 2018- 25% Returns
  • Myntra Center of Excellence
  • Digitized fabric library across all categories in Standard & fashion range. • Standardization of fabrics across all categories and Created library of new silhouettes, Print/ Embroidery techniques & wash mappings for design reference. • Analysis the past sales and forecast the upcoming season plan. • Mill week – Active participation during mill week & coordinated with mills to arrange brand fabric selection with price / specifications.
Vendor ManagementQuality ManagementData AnalysisMerchandising

Peppermint kids

Buying Intern

Jun 2017Jul 2017 · 1 mo · Pune, Maharashtra, India

  • Seeking for regular market research, trend and fashion forecast.
  • Also handling, merchandising activities through updating and communication with suppliers and between internal departments.
  • Vendor Management for the Fabrics and Production and Range planning of kids wears clothing.
  • Attribute Planning, Sampling, PP Prototype and Capacity Management.
  • Proactively evaluate and monitor sales to aid in developing product forecasts and identify future trends.
  • Notes
  • Interning and study the whole process of the merchandising for the Kidswear clothing.
  • Vendor Management for the Fabrics and Production.
  • Range Planning of kidswear clothing.
  • Attribute Planning, Sampling, PP Prototype, Capacity Management.
  • Preparing PO and BOM and Fabric sheets.
  • Project Description :
  • Product development is a very crucial stage where a manufacturer can show its ability to buyer that would help the manufacturer to attract maximum export orders. • Innovation in terms of design samples is necessary but it should also be production feasible. Without production feasibility innovation becomes less relevant. • The merchandiser keeps the business running. They communicate with the buyer, buying house and even with all the departments so as to get the work done as per the deadlines. • It is always an advantage to know about different fabrics used, the kinds of trims used for every buyer. • There are merchandiser’s team which includes Senior Merchant and Asst. Merchant and Trainee Merchant and a helper which makes the work more systematically and organized. • A designer and a merchandiser should have some knowledge about production whether it could be cutting, stitching, washing or finishing. They must maintain good relation with the department heads and the workers and they should be updated to latest designs and trends in market.

Cg lifestyles

Product Development And Merchandisier

May 2015Mar 2016 · 10 mos · Pune Area, India

  • Fashion Forecasting and product development designs for casual and formal wear.
  • Range selection and buying – Selecting market relevant and most profitable merchandise assortment from international design collection that drive the brand strategy.
  • Handling escalation, issues and query for the clients and buyers.
  • Maintaining prompt relationship between the production and brand teams.
  • Listing products on e-commerce portals like Flipkart, Amazon and Shop clues.
  • Co-ordinate with external photography studios for catalog shoots.

Education

National Institute of Fashion Technology India

Master’s Degree — FASHION MANAGEMENT

Jan 2016Jan 2018

School of fashion technology

Bachelor's degree — Fashion/Apparel Design

Jan 2012Jan 2015

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