May 2019 – Jul 2020 · 1 yr 2 mos

• Managing complete P&L for H Vitreous division.
• Increased network to 60 distributors spread across the country.

Jul 2018 – Apr 2019 · 9 mos

• 400 crores per annum business
• Complete ownership of distribution network of 100 distributors
• Completed Sales Force automation in a record time of 5 months

Apr 2017 – Jun 2018 · 1 yr 2 mos

• 150 crores per annum business
• Won "Best Zone Award" in 2017 and 2018
• Added highest number of brand shops in the country
• Best zone in terms of profitability and sale of premium products i.e. Italian Collection

Oct 2015 – Mar 2017 · 1 yr 5 mos

• Consistently expanded sales of premium products (32% rise in 2017)
• Best debtor collection days in the country

Mar 2015 – Sep 2015 · 6 mos

• Handled the states of Rajasthan and Haryana as demonstration planning and installation manager.
• Identified suitable outlets for promoting flagship products through efficient use of demonstration devices and in shop promoters.
• Completed reconciliation of accounts with National Distributors in record time and without any pending issues.

Apr 2013 – Feb 2015 · 1 yr 10 mos

• Increased sales by 65% YOY by improving the number of key accounts by 35% on an average (more than 300 dealers)
• Handled 6 on-roll and 250 off-roll staff to manage all local product launches and devised local promotional campaigns

Jul 2011 – Mar 2013 · 1 yr 8 mos

• Won 'Fastest growing region in Rajasthan' award for sales of passenger cars by adding 3 LOB-specific dealers and devising a strategy to specifically target fleet-owners/corporate buyers, increasing sales by 50% for the LOB (line of business).
• Achieved a 40% rise in pipeline generation by innovating a new system of reporting and lead generation with prompt follow-ups.
• Mentored a team of 5 Territory Managers spread across LOBs to forecast monthly stock requirements, manage the channel, and roll out initiatives.
• Planned and executed local promotional activities across LOBs including local media plan in newspapers, hoardings, cable TV and FM Radio in consultation with product managers.

Jun 2009 – Jun 2011 · 2 yrs

• 100 crores per annum business
• Achieved highest growth rates in sales of premium products in entire West India by pioneering the concept of “network within network”
• Conceptualized “Surat Premier League”, a group of dealers identified as product champions and revamped the “Architects and Interior Designer Strategy” to enhance referrals and make products more sale-able in multi-brand shops.

Apr 2007 – May 2009 · 2 yrs 1 mo

• Expanded dealer-networks in 12 unrepresented towns by adding 132 new CW dealers, doubling the dealer number, adding 20% to area coverage and 17% to sales.

Jul 2006 – Mar 2007 · 8 mos

• Managing inventory and distribution in 7 districts of eastern U.P.
• Analyzing consumption patterns to efficiently manage inventory accordingly. Co-ordinated with other oil terminals to maintain sufficient inventory at all times
• Financial Management with respect to Extending credit and tracking payments from petroleum dealers as per company policy and ensuring timely payments to transporters.
• Maintaining optimum level of safety equipment and security in and around the oil terminal in co-ordination with district administration and police.
• Conducting surprise checks at outlets / storage facilities of petroleum dealers to prevent adulteration of oil.

Apr 2004 – Jul 2006 · 2 yrs 3 mos

• Achieved sales targets for branded fuel; Power and Turbojet
• Responsible for targets for number of outlets to be upgraded to Club HP status.
• Achieved sales targets for sales of fuel on loyalty cards Smart 1 and Drivetrack
• Organised consumer awareness programs to educate the consumers about the benefits of using branded fuels.

Jun 2003 – Mar 2004 · 9 mos

• Managed sales of company owned jubilee outlet.
• Achieved highest ever sales in that outlet for all three products i.e. Petrol, Diesel and Lubricants.
• Undertook many customer friendly promotions to increase footfalls successfully.

May 2002 – Jun 2002 · 1 mo

• Project : Re-launch of Tata Tea brand.
• Description : Evaluation and finalization of the re-launch concept among the trade channel partners (i.e. stockists, wholesalers and retailers). Visited 20 towns in 6 states of the country and collected 353 responses for the aforesaid project. The project helped the company in deciding on the new pack designs, new slogans, new marketing platform and differentiating factor for the brand.
• Attainments
• Obtained approval for 2 suggestions out of the total eight suggestions made in a presentation to GM and other top management people.