Apr 2018 – Jul 2020 · 2 yrs 3 mos

• In 2018, took over the South Asia CEO role at Wavemaker.

Nov 2017 – Mar 2018 · 4 mos

• Have been in Wavemaker (earlier called Maxus) for more than a decade in various positions.

Jan 2014 – Oct 2017 · 3 yrs 9 mos

• Elevated to the Role of Managing Director where we took on the role to build Maxus as one of the most respected agencies in the country and across the group.

Jan 2011 – Jan 2014 · 3 yrs

• Was in-charge of Maxus, Mumbai where my key responsibilities included P&L Management, Business Development, Key Account Management, Product development for Maxus for its proprietary process Relationship Media while building a formidable team of future leaders.

Apr 2007 – Dec 2010 · 3 yrs 8 mos

• Was responsible for growing the Mumbai office revenue through aggressive new business development and added more than Rs. 3000 million of billings in a year while having tripled revenue.
• Received several Indian & International recognition titles for handling the biggest brand transition in India – “Hutch to Vodafone”, with the client continuing to sweep all media awards consistently for 3 years.
• Built a strong team of professionals to provide best in class media solutions & was part of the core team which developed the philosophy of 'Creativitis'. These efforts resulted in MAXUS receiving several awards at various forums consistently. These included 2 Media Lions at Cannes for the work done on Tata Sky.

Jan 2003 – Jan 2007 · 4 yrs · Mumbai

• Built MMRC as a strategic value added unit of Madison right from its nascent days. Responsible for developing seven proprietary media models which are used regularly as part of Madison Media Toolkit. Brought in a great degree of focus in the area of customized media modeling wherein, we conducted several projects spanning diverse areas such as Awareness Planning, Copy Management, Franchise Management, Sales Modeling & Response Modeling.
• Also, executed several thought leadership media research initiatives including awareness planning work for Coca Cola which got presented at Atlanta and media modeling work for clients like Airtel, Cadbury, Asian Paints
• Part of the core business development team from 2003, which went on to add more than Rs. 2500 million worth of billings during my tenure.

Jan 2000 – Jan 2003 · 3 yrs · Mumbai

• Responsible for planning and buying for a set of AOR and full service brands such as ICICI, Prudential ICICI, SBI Life, Onida and World Gold Council. Took on the additional responsibility to oversee all media business requirements of Ogilvy’s Healthcare division & was responsible for new business development
• Have extensive experience in using proprietary tools such as 3D and industry databases such as TGI & was part of the core team which won the ICICI planning business (the first pitch for Group M & Mindshare in India)
• During this stint, created a print ad for ICICI bank which went on to win the Alchemy Awards for print innovation

Jan 1997 – Jan 2000 · 3 yrs · Mumbai

• Took over the Planning responsibility on Unilever’s dental care brand Pepsodent while managing Planning and buying responsibilities on other large brands such as Bajaj Auto, Raymond’s and Jet Airways.
• Was part of the core buying team on Bajaj Auto’s print AOR.
• Developed “Best Practices for Setting Media Objectives” & the “LINFranchise Model” for Unilever as part of the agency initiative.
• During this stint, was also the Agency coordinator for all media research initiatives & managing agency partners such as INTAM, IRS etc

Jan 1995 – Jan 1997 · 2 yrs · Mumbai

• Joined HTA (Re-branded as JWT) and was responsible for planning on several Unilever brands such as Lux, Pears & Denim and planning and buying on Kellogg’s, Motorola & Air India.

Jan 1992 – Jan 1993 · 1 yr · Mumbai

• Started as a Management Trainee in the Client Servicing department of Ogilvy’s Financial Communication division.