Galina Jordanowa

Product Manager

Sofia, Sofia City, Bulgaria26 yrs 6 mos experience
Highly Stable

Key Highlights

  • 26+ years of marketing and consultancy experience.
  • Expert in GTM strategies for Fortune 500 companies.
  • Skilled in Scrum and SAFe methodologies.
Stackforce AI infers this person is a seasoned marketing strategist with expertise in SaaS and consultancy for enterprise clients.

Contact

LinkedIn

Skills

Core Skills

Product MarketingProject ManagementMarketing ConsultancyMarketing

Other Skills

Market ResearchCustomer InsightsGo-to-Market PlansContent CreationSales EnablementPerformance TrackingProduct Marketing StrategiesUser PersonasContent StrategyData AnalysisGTM StrategiesAccount ManagementStrategic ManagementCRMCustomer Satisfaction

About

A highly-professional marketing mind, strategist, story teller and team leader, who can deliver bottom-line results. Track record in the field of research, marketing (incl. brand management), business consultancy, project and team management (26+ years of which 9+ in tech industry), improving brand, sales, performance, customer satisfaction and reputation of a huge number of Fortune 500 companies. True professional in GTM strategies and content that drive brand recognition and business results. Selected customer list: Microsoft, Microstrategy, Bosch, Xerox, Royal Philips, Coca Cola, SC Johnson Wax, Allied Domecq, Danone, Astra Zeneka, Reckitt Benckiser, Jacobs, Ideal Standard. With over 9 years of experience in senior product marketing and project management roles within the Tech industry (Progress Software, AMPECO, Smartsheet). Skilled in applying Scrum and SAFe in PM roles. Competences: Product Marketing, Brand Management, Digital Marketing, Research, Project Management, Customer Experience, Intelligence and Strategy. Also, Team Leadership (leading small and big teams, including cross-functional teams in multi-country environment). Passionate about storytelling in marketing content, building brand relationships and loyalty. Outside of work, I enjoy reading, psychology, long walks and music. CONTACTS: +359 888 66 79 00; galina.choliova@gmail.com

Experience

Smartsheet

Senior Product Marketing Manager II - API Developer Ecosystem & Mobile App

Dec 2025 – Present · 4 mos · Remote

  • Partner with Product Management on market research and customer insights to influence product roadmap and strategic priorities
  • Craft differentiated messaging and positioning for diverse developer personas (enterprise developers, system integrators, SaaS partners)
  • Develop and execute comprehensive go-to-market plans for API capabilities, SDKs, developer tools, platform enhancements and mobile app
  • Create high-impact content: presentations, blog posts, thought leadership articles, case studies, and website copy
  • Communicate technical details for API changes, releases, and deprecations including release notes and developer documentation
  • Enable sales and customer-facing teams with tools, training, and content to articulate platform value to technical buyers
  • Define metrics, track performance, and report on effectiveness of developer ecosystem marketing initiatives
Market ResearchCustomer InsightsGo-to-Market PlansContent CreationSales EnablementPerformance Tracking+2

Ampeco

Senior Product Marketing Manager

Dec 2024 – Nov 2025 · 11 mos

  • Market research and analysis, support product, sales and marketing team with insights
  • Product marketing strategies (GTM per different markets, scaling products, etc.)
  • Developing user and buyer personas
  • Product segmentation, positioning and messaging
  • Buyers journeys, content strategy and mapping (based on personas and use cases)
  • Support DG in campaigns planning (deliver insights for planning process)
  • Collaborate with Solution Consultants and Sales Teams, support with sales enablement
  • Public-facing presentations and trade show support
Market ResearchProduct Marketing StrategiesUser PersonasContent StrategySales EnablementProduct Marketing+1

Progress

2 roles

Senior Product Marketing Manager Telerik UI for Blazor, Reporting, RS, DevCraft / Project Lead

Promoted

Feb 2021 – Nov 2024 · 3 yrs 9 mos

  • Focus: Developer Marketing I Project Management I SaaS
  • Market researches and data analysis (custom dashboards)
  • Product marketing strategies, including portfolio (GTM, launching and scaling products, etc.)
  • Developing user and buyer personas
  • Product segmentation, positioning and messaging
  • Content strategy and mapping (incl. writing content)
  • Campaign planning (support campaigns executions)
  • Sales enablement (incl trainings)
  • Digital marketing (owns website pages, implement SEO and CRO tactics, etc.)
  • Customer insights programs
  • Project management using Scrum and SAFe (incl. cross-teams/functions and very complex projects) / Project management and collaborative support for Sitefinity (CMS marketing platform) and other SaaS products
  • Strategic partnerships
Market ResearchData AnalysisProduct Marketing StrategiesContent StrategySales EnablementProject Management+1

Product Marketing Manager Telerik Reporting, Report Server, DevCraft / Project Lead

Jul 2016 – Jan 2021 · 4 yrs 6 mos

  • Focus: Developer Marketing I Project Management I SaaS
  • Market researches and data analysis
  • Product marketing strategies (GTM, product launches, etc.)
  • Developing user and buyer personas
  • Product segmentation, positioning and messaging
  • Content strategy and mapping (incl. writing content)
  • Campaign planning (support campaigns execution)
  • Sales enablement
  • Customer insights programs
  • Project management and releases (cross-functional and very complex projects)
Market ResearchProduct Marketing StrategiesUser PersonasContent StrategySales EnablementProduct Marketing+1

Dna (ddb group)

Client Service Director & Strategic Marketing Consultant

Oct 2013 – Jun 2016 · 2 yrs 8 mos

  • Focus: Marketing I Project Management
  • GTM strategies and communication programs
  • New business development
  • Marketing consultancy (incl. brand management)
  • Account and project management
  • Leadership management
GTM StrategiesMarketing ConsultancyAccount ManagementProject Management

Cquest research and consulting

Projects Marketing Director/Business Development Director

May 2011 – Jul 2013 · 2 yrs 2 mos · A part of strategic alliance with offices in Sofia, Antwerp,Amsterdam, Paris,etc

  • May-October: Business Consultant; from October'2011: Projects Director;Business Development Director
  • Main customer: Royal Philips
  • Focus: Project Management I Marketing I Business Consultancy
  • Market research and analysis (special expertise in customer satisfaction and experience, loyalty and branding studies); developing an outside and unbiased analysis that support KPIs set-up, mid-and long-term managerial decisions and business model development
  • Strategic management and business consulting - strategic analysis (PEST, 5 forces, market segmentation, directional policy matrix, competitors' analysis, etc), strategy planning and implementation support and ROI measurement
  • Marketing consultancy (including brand strategy)
  • Project management
  • CRM
  • Leading a team of 60 great professionals
Market ResearchStrategic ManagementMarketing ConsultancyProject ManagementCRM

Unicredit bulbank

Senior Expert Marketing / Customer Satisfaction

May 2005 – Feb 2011 · 5 yrs 9 mos

  • Market research and analysis - customer satisfaction, mystery shopping, employee satisfaction, product, pricing and branding surveys, U&A, post-campaign evaluation and CR studies, etc.
  • GTM strategies, communication programs
  • Quality operative excellence and marketing driving actions for customer service and satisfaction.
  • Marketing, communications and product development (innovations, new products, launches)
Market ResearchCustomer SatisfactionGTM StrategiesMarketing CommunicationsMarketingProject Management

Compass communications

Account Director

May 2004 – Apr 2005 · 11 mos

  • Creation, development and implementation of marketing strategies and communication programs
  • New business development
  • Market research and analysis
  • Account management
Marketing StrategiesMarket ResearchAccount ManagementMarketingProject Management

Neonet

Partner / Managing Director

Aug 2002 – May 2004 · 1 yr 9 mos

  • New business development
  • Strategic consultancy
  • Marketing consultancy
  • Leadership management
New Business DevelopmentStrategic ConsultancyMarketing ConsultancyProject Management

Publicis

Executive Director of DM Agency / founder

Dec 2000 – Jul 2002 · 1 yr 7 mos

  • Direct marketing
  • Strategic planning and consultancy
  • New business development
  • Leadership management
Direct MarketingStrategic PlanningNew Business DevelopmentMarketing ConsultancyProject Management

Business data / foot, cone and belding

Account Director

Jun 2000 – Dec 2000 · 6 mos

  • Marketing consultancy (GTM, communication programs, events)
  • Account management
  • Market Research
Marketing ConsultancyAccount ManagementMarket ResearchProject Management

A-team group

Account Executive / Account Director

Sep 1998 – May 2000 · 1 yr 8 mos

  • New business development
  • Account management
  • Marketing / Business consultancy
New Business DevelopmentAccount ManagementMarketing ConsultancyProject Management

Education

Product Marketing Alliance

Developer Marketing Certified — Product Marketing

Dec 2023 – Jan 2024

Product Marketing Alliance

Product Marketing Core — Marketing

Oct 2020 – Jan 2021

Harvard Manage Mentor

Leadership

Sep 2020 – Aug 2021

Pragmatic Marketing

Certified in Foundations and Focus — Marketing

Jan 2017 – Jan 2017

The Business Institute

Master of Business Administration (MBA)

Jan 2016 – Jan 2017

New Bulgarian University

Marketing

Jan 1994 – Jan 1998

Technology School Electronic Systems (TUES), associated with Technical University-Sofia

Programming

Jan 1989 – Jan 1994

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