Mar 2023 – Feb 2025 · 1 yr 11 mos

Feb 2021 – Mar 2023 · 2 yrs 1 mo

Feb 2019 – Feb 2021 · 2 yrs · Bengaluru, Karnataka, India

• Develop consumer digital behavior insight and trends.
• Analyze the role and impact of various digital touch points on client’s business and marketing strategies.
• To deliver planning at both implementation and strategic levels.
• Familiar with digital content strategy and channel strategy.
• End to end planning, implementation and reporting of clients media campaigns.
• Maintain a summary and analysis of all digital campaigns and stimulus for further collation and benchmarking.
• Provide on-going updates to the team of industry trends, issues, and best practices for relevant categories.
• Independently source supporting data and research.
• Work across a broad range of client categories and a swathe of very different consumer groups.
• Proficient in planning and implementation and analytics tools - Comscore, Similarweb, GA, Adwords, FB Business Manager, Twitter Ads, Linkedin Ads

Nov 2017 – Jan 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India

• End to end campaign management/account management, ideally from Client Servicing to Trafficking
• Ensured timely execution of online advertising campaigns including launch on specified dates, delivering the campaign to client specifications, troubleshooting tech issues, suggesting new pitches etc.,
• Established strong relationships with agency clients and internal teams and proactively managed communication during all phases of an active campaign’s lifecycle
• Handled pre-sales and planning campaigns based upon the inventories available across specified targeting and platform
• Update detailed client campaign reports and PCAs’ on a timely basis
• Instrumental in setting the campaign with dynamic functionalities which needs to run dynamically with the constraints likes geo, behavior and demographic based
• Managed key accounts with focused approach and nurturing relations for productive business relations
• Resolved customer issues, providing first time resolution and handling escalations
• Responsible for identifying issues, technical or human errors, and taking steps to mitigate the effect of such unforeseen bugs in platforms
• Leveraged large and abstract datasets to identify opportunities for advertisers to increase performance, and scale their results to maximize return on investment
• Responsible for media planning & evaluating the effectiveness of campaigns, systems & processes through consistent feedback gathering
• Tutored new joiners with basic concepts of online advertising and instructed them in trafficking ad within various ad servers.
• Served as a key resource in Adops by suggesting product managers and engineering team for revamping the Zapr proprietary DSP
• Updated myself on Adtech environment and shared some knowledge with company VPs’ and Managers’ on diverse topics as per their request

Sep 2016 – Oct 2017 · 1 yr 1 mo · Chennai, Tamil Nadu, India

• Setting up the advertising campaigns in YFA platform as a part of managed services team within the SLA and include measurement tracking implementation and finance/billing operational support
• Optimizing programmatic campaigns with unique real-time strategies to meet multiple parameters without sacrificing any of them and stayed below the allocated publisher budget
• Observe and evaluate trends of media campaigns and provide recommendations to team for optimization tactics to help drive campaign efficiency and effectiveness
• Troubleshoot and resolve complex technical issues pertaining to tagging, discrepancies on impressions, conversions and click tracking
• Walk-through advertisers/agencies and sometimes internal teams on how to leverage the platform plus appropriate 3rd party vendor data with goal of producing best campaigns
• Raising various improvement/bugs in the product and driving discussions with developers, solutions, project managers to come up with suggestions to resolve them and enhance the product features
• Coordinate with Account Management/Campaign management teams proactively for any relaxation if really required in campaigns’ targeting to deliver the budget in full
• Independently manipulating raw data sets into information fit for analysis and monitor key data to recognizable patterns and analyze trends and develop a consistent mechanism to communicate the information
• Forecasting inventories to ensure higher client satisfaction and increase revenue
• Ensured regular monitoring of live campaigns which made to ensure the overall success of Campaigns, reconciled suggestion would be guided for optimized result, if needed

Jun 2015 – Aug 2016 · 1 yr 2 mos · Chennai, Tamil Nadu, India

• Support AM from the USA and streamline processes to support Account Executives (AEs) and Account Manager (AMs). Oversee 50-300 campaigns per quarter
• Manage both direct and indirect campaigns for US, Canadian markets
• Manage campaigns with budgets ranging from $500k-$6MM+ USD; overall campaign annual revenue of $40MM+ USD
• Serve as sole CM for key political accounts & showcased 100% delivery on all campaigns during election period
• First CM to support YuMe Programmatic initiatives and to share knowledge with the team. Oversee and optimize campaigns running through various DSPs and Trading Desks
• Versed in media allocation process and campaign setups in internal ad servers. Deal with cost models like CPM, CPCV, CPA, CPV, CPC and CPE
• Provide and automate reports to AM’s/clients, and provide extensive post-campaign analysis/summary reports for high potential advertisers and key accounts
• Provide tracking and technology support as well as advanced optimization strategies to meet and exceed client Key Performance Indicator (KPI’s)

Jan 2015 – Apr 2015 · 3 mos · Neyveli