Saanya Malhotra

Product Manager

Mumbai, Maharashtra, India1 yr 9 mos experience

Key Highlights

Led 250+ RCS campaigns across diverse retail formats.
Scaled JioNews Coupons with integrated analytics.
Partnered with Google and Meta on innovative CX pilots.

Stackforce AI infers this person is a MarTech professional specializing in customer engagement and digital marketing strategies.

Contact

Skills

Core Skills

Google Rcs Business MessagingProject ManagementCustomer SuccessGo-to-market Strategy

Other Skills

Process Design & SOP DevelopmentPartner Success ManagementCampaign ExecutionCross-functional CoordinationDigital Coupons & Customer JourneysStakeholder ManagementProduct Feedback LoopsCross-Functional Collaboration

About

I drive Google RCS adoption and JioNews Coupons activation across 60+ Reliance Retail brands as part of the CBOO’s Office. My work focuses on scaling new CX channels, enabling brand teams, and help build the systems that make RCS deployable at ecosystem level. I’ve led 250+ RCS campaigns, built unified SOPs and QA flows, streamlined onboarding with marketing, IT and platform partners, and strengthened JioNews Coupons as a measurable, end-to-end program. These frameworks now reduce time-to-launch and improve readiness across categories. I also partner closely with Google, Jio Business Messaging and Meta on pilots that validate new capabilities and shape our next phase of conversational CX. My background in digital marketing and neuromarketing helps bridge brand needs with platform design and customer behaviour.

Experience

1 yr 9 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 9 mos

Current Experience

Reliance retail

2 roles

Manager | Google RCS & JioNews Coupons

Promoted

Sep 2025 – Present · 8 mos · RCP, Navi Mumbai · On-site

Driving Google RCS and JioNews Coupons adoption across 60+ Reliance Retail brands — enabling scalable, data-led customer engagement across the ecosystem.
Highlights:
1. Led 250+ RCS campaigns across 25+ retail formats.
2. Built unified SOPs, QA systems & onboarding tools for brand teams.
3. Coordinated across Business, IT & Platform Partners (Google, JBM, RRA).
4. Partnered with tech teams to enhance dashboards & campaign tools.
5. Scaled JioNews Coupons with integrated analytics and reporting.
6. Supported pilots with Google & Meta on CX initiatives.
7. Authored a 7-part LinkedIn RCS series highlighting conversational CX.

Google RCS Business MessagingProcess Design & SOP DevelopmentPartner Success ManagementProject ManagementCampaign ExecutionCross-functional Coordination+3

Management Trainee

Jul 2024 – Aug 2025 · 1 yr 1 mo · RCP, Navi Mumbai · On-site

Built the operational and GTM foundation for RCS Business Messaging & JioNews Coupons within Reliance Retail — linking marketing, tech, and product workflows to scale adoption.
Key Work:
1. Onboarded 50+ brands onto the RCS platform.
2. Created Assistant ID systems, trackers & reporting formats.
3. Co-led the JioNews Coupons launch end-to-end.
4. Managed campaign testing, QA, and delivery optimization.
5. Streamlined onboarding & approval workflows across clusters.
6. Represented central RCS operations in CXO showcases & internal summits.

Google RCS Business MessagingGo-to-Market StrategyProject ManagementProduct Feedback LoopsCross-functional Coordination

Meraki sport and entertainment pvt. ltd

Social Media Marketing Intern

Dec 2023 – Jan 2024 · 1 mo · Mumbai, Maharashtra, India · On-site

Managed social media content for KKR (Auction Phase) and Sunrisers Eastern Cape (SA20).
Created engaging creatives from on-ground teams' content.
Facilitated coordination between Design & Copy teams.

Dr. arora's orthodontic clinic

Social Media Manager

Jan 2023 – Jun 2023 · 5 mos · Ahmedabad, Gujarat, India · Remote

Responsible netism

Research Intern

Sep 2022 – Oct 2022 · 1 mo · Mumbai, Maharashtra, India · On-site

During my internship, I had the opportunity to work on a project where we, the students of V.G Vaze College of Arts, Science, and Commerce, visited households within residential complexes and communities. Our goal was to sensitize people about online safety protocols and provide them with information on how to report online distress. We believed that by doing this, we could help reduce the ratio of cybercrimes and empower individuals with preventive safety mechanisms, ultimately strengthening their cyber resilience.