Jan 2025 – Present · 1 yr 3 mos · Mangaluru, Karnataka, India

Jan 2024 – Dec 2024 · 11 mos

Dec 2020 – Dec 2023 · 3 yrs · Remote

• Built Instagram, Facebook, Twitter, and LinkedIn from scratch
• Owned content for the website and blog
• Crafted B2B brochures, infographics, training materials, video scripts, and other partner and user-related content
• Ideated and crafted effective copy for email campaigns and marketing materials
• Crafted end-to-end customer nurture emails

Nov 2020 – Jan 2021 · 2 mos

• UX copywriting
• Social media
• Blog

Nov 2019 – Sep 2020 · 10 mos · Gurgaon, India

• Crafted effective brand-centric and transactional communications across all marketing efforts including social media, email, SMS, and app notifications.
• Was a part of the re-branding of Instacar - crafted the complete communication and content of the website and app.
• Was a part of a two-member marketing team to ideate and execute all marketing activities including social media campaigns, emails, SMS, and partnerships.
• Liaised with external agencies to bring life to all our marketing campaigns and everyday social media efforts.

May 2019 – Nov 2019 · 6 mos · Gurgaon, India

• Communications (internal and external) - Create and execute all communications - Client proposals, formal emails, documents, social media, branding, so on.
• Social media for restaurant clients - Create and manage client accounts, strategize content as per brand, and regularly post on their social media platforms, targeted Facebook ads as per client needs, data analysis, and reports.
• Restaurant menu consulting - Help restaurants build menus from scratch, create effective menus to help grow business.
• Recruitment - Scouting, hiring, onboarding, and training new employees.

Jan 2018 – Dec 2018 · 11 mos · Gurgaon, India

• Create and manage web content - retail stores' page and products.
• Curate and verify lists of specialty boutiques in and around popular areas of Bangalore
• Review and edit product content.
• Manage the company's business blog - research and write curated pieces for users and retailers that would help them understand the latest global trends and business strategies
• Manage company's Instagram account - strategically curate up to date fashion content

Sep 2015 – Aug 2017 · 1 yr 11 mos

• Managed and wrote for Zomato's Business and Community blogs.
• Business blog is where I wrote about the operational and other business aspects of the restaurant industry. Interviewed chefs and restaurateurs to draw insights about the business.
• Community blog was a light and fun platform where posts were written for Zomato users and social media followers. Most of my inspiration came from keeping a close eye on current trends and news about food.

Oct 2014 – Aug 2015 · 10 mos

Oct 2013 – Oct 2014 · 1 yr

• Managing the entire process of Content for Bangalore, Chennai, Hyderabad, Jaipur, Chandigarh and Ludhiana
• Handling teams involved in sourcing, curating and updating of restaurant information.
• Training, mentoring and being responsible for individual growth of every team member.
• Understanding the product and to ensure the same has been passed on to the team.
• Optimizing internal processes and operations.

Nov 2012 – Sep 2013 · 10 mos

• Collect, curate and update information about restaurants.
• Manage a data collection team of 3
• To ensure quality of data is up to standard and error free.

Jul 2011 – Oct 2012 · 1 yr 3 mos

• Sourcing and listing of events and happenings in the city - Nightlife, musical, art, fashion, food.
• Attending and representing the brand at various food and restaurant related events.

Dec 2004 – Aug 2008 · 3 yrs 8 mos · Bengaluru Area, India

• Order Processing - Processing all orders - domestic and global
• Train new team members

Apr 2003 – Nov 2004 · 1 yr 7 mos · Bengaluru Area, India

Oct 2001 – Jan 2003 · 1 yr 3 mos · Sultanate of Oman