Anoushka Alexander

Business Development Executive

Bengaluru, Karnataka, India4 yrs 5 mos experience

Key Highlights

Built Mercari India's brand from the ground up.
Expert in humanizing B2B marketing strategies.
Proven track record in employer branding.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on branding and employer engagement.

Contact

Skills

Core Skills

Brand StrategyEmployer BrandingBrand AwarenessDigital Marketing

Other Skills

Branding & Identity MarketingStakeholder ManagementEmployee EngagementContent CurationContent StrategyUniversity RelationsCorporate CommunicationsCorporate Brandingorganisation brandingAdvertisingSocial Media MarketingBranding & IdentitySocial Networking AppsAttention to DetailStrategic Thinking

About

I don’t just build brands; I build engines that move as fast as the companies behind them. Currently, I’m the Brand Marketing Manager at Rippling, where I’m helping scale the "everything app" for businesses across the region. My career has been a high-speed chase through some of the most innovative names in tech, from my early days at OnePlus to mastering the B2B tech hustle at VMware. Most recently, I was the first member on the ground at Mercari India, where I had the thrill of building their brand presence from scratch, shaping everything from employer branding to corporate identity. What I actually do: Scale with Soul: Taking brands into new territories without losing their personality. Humanize B2B: Using my MBA-backed strategy to prove that SaaS doesn't have to be "dry". Day Zero Mentality: Thriving in dynamic environments where "it’s never been done before" is the starting point. I’m a firm believer that branding should be as seamless as a Rippling workflow. I’m here for the big ideas, the "impossible" challenges, and the coffee that fuels them. Let’s connect and build something people won’t want to scroll past.

Experience

Rippling

Brand Marketing Manager (APAC)

Dec 2025 – Present · 4 mos · India · Hybrid

Mercari, inc.

2 roles

Heading Brand

Mar 2025 – Dec 2025 · 9 mos · Hybrid

Brand StrategyBranding & Identity MarketingStakeholder ManagementEmployer BrandingEmployee EngagementContent Curation+7

Brand Specialist

Mar 2024 – Mar 2025 · 1 yr · Hybrid

Launched and built Mercari India’s brand presence from the ground up as the first member in this role, crafting the strategy for employer, corporate, and organizational branding — shaping how Mercari is perceived in India.
Developed and executed site branding strategies that increased Mercari India's brand visibility across internal and external platforms, ensuring seamless collaboration with Mercari HQ in Tokyo.
Strengthened cross-cultural stakeholder relationships by aligning brand narratives between global teams — driving collaborative campaigns that spotlight Mercari’s innovation and inclusivity.
Led high-impact initiatives including the India Site Strategy, Hackathons, Hiring Campaigns, New Grad and Intern Programs, Website Revamp (resulting in traffic increase), Brand Inertia, and the Mercari Podcast — elevating brand engagement.
Established Mercari India’s unique brand voice, positioning it as a dynamic, innovative, and inclusive workplace — attracting top talent and fostering a strong employer brand

Brand StrategyBranding & IdentityEmployee EngagementEmployer BrandingSocial Networking Apps