Jan 2009 – Jan 2013 · 4 yrs

• Responsible for global brand strategy, equity and innovation for the affordable brands of the Wella Professionals portfolio (Kadus, Londa, Clairol Professional). Led the global multi-functional and agency teams to develop new products and services, from concept writing to full launch toolbox, including visuals, advertising, social media plans, sales tools and training material, hairdresser training, in-salon decoration, promotion templates, gifts with purchase etc. Developed the brand's digital and social media strategy. Collaborated with EMEA region and local counterparts to turn around or accelerate growth in key countries, defining marketing calendars and media plans. Coached and developed 3 assistant brand managers and led an internal training / industry awareness program.
• Key achievements:
• Rejuvenated the affordable brands of the portfolio with a new brand purpose
• Increased branding via consistent visual identity and brand experience across touchpoints
• Exceeded the brand's sales objectives in key EMEA countries by an average of 10%
• Led the multifunctional team to develop meaningful product and service innovation
• Built fashion credibility for the brand by launching seasonal trend collections
• Grew team (internal and agencies) capability at time of internal changes
• Improved acceptance of global templates and tools by increasing collaboration with local couterparts
• Generated synergies and significant cost savings by optimizing the product portfolio across the globe
• Developed the sustainability strategy and short/mid term action plan for the business unit

Jan 2007 – Jan 2009 · 2 yrs

• Responsible for global innovation on Max Factor's biggest segment and for total brand campaign. Managed 1 direct report and a cross-functional team of 15+, leading them to develop product and trend collections from concept to launch toolbox, including TV and print advertising, website updates, email marketing, permanent and temporary in-store marketing, sales tools, ER and media planning guidelines. Deployed materials to country teams via internal launch events or annual distributor conferences to maximize understanding of key messages, use of global templates and potential for great local amplification.
• Key achievements:
• Designed and launched award-winning products in extremely accelerated timings
• Created the engine for brand growth (5-year innovation pipeline)
• Step-changed the qualification rate of advertising
• Developed and championed a communication toolbox simplification project
• Established and led a marketing training calendar for the business unit's marketing team

Jan 2005 – Jan 2007 · 2 yrs

• Responsible for the Max Factor lips business. Managed the brand's lips innovation globally (except US and Japan), from concept development to launch toolbox (TV, print and online advertising, website updates, permanent merchandising, in-store launch campaign, ER, media planning recommendation) and roadshows to present the new products and tools to local teams. Led cross-functional team on all lips projects. Collaborated closely with local counterparts to ensure toolboxes would meet their needs.
• On the side, also led the Geneva recruiting team (attract best talents from Geneva universities).
• Key achievements:
• Exceeded objectives on Lipfinity range by 30% via new line-up architecture,packaging and sublines
• Redefined the innovation strategy to remain competitive whilst matching internal constraints
• Led the launch of award-winning, value-creating products on accelerated timings
• Built fashion credibility with seasonal trend collections leveraging top Fashion Make-Up Artist
• Drove awareness of P&G Beauty brands and attracted talent with the first-ever Beauty recruiting event

Jan 2003 – Jan 2005 · 2 yrs

• Assistant Brand Manager in the B2B branch of P&G HomeCare division responsible for developing cleaning solutions for care homes and professional kitchens, leveraging Fairy, Flash and Mr Proper brands. Led a cross-functional team to develop a housekeeping line-up to complement the existing laundry propositions - from formula identification and supply chain set up to branding, positionning, packaging and artworks, packshots, concept sell and sales tools.
• Key achievements:
• Established the housekeeping line up (39 products and usage aids) in crash timings
• Collaborated with key EMEA countries to fine-tune the product and solutions proposition
• Supported local sales teams with RFP process
• Developed leads generation programs

Jan 2000 – Jan 2002 · 2 yrs · Greater Boston Area

• Managed all marketing and corporate communications activities for a $14MM network laser printer sales and service provider. Supported VP in building the marketing department. Set up basic processes such as marketing calendar, CRM, competitive analysis. Collaborated strongly with Sales and Customer Service departments.
• Product management
• Product & Web services training (for sales force, customer service employees and for customers)
• Website traffic growth and e-business development / WebTrends analysis
• Leads generation
• Trade shows
• Sales tools development
• Referrals program
• PR
• Advertising
• Internal communication
• Customer relationship marketing (e.g. events, loyalty programs, etc)
• Relationship management with OEMs

Jan 1998 – Jan 1998 · 0 mo · Paris Area, France

• Internship at IBM Global Services

Jan 1997 – Jan 1997 · 0 mo · Paris Area, France

• Internship as head of children's clothing aisle, responsible for planograms, temporary decoration tools and stock management during summer sales and back-to-school periods.