Mar 2019 – Nov 2022 · 3 yrs 8 mos · Gurgaon, India

• Program Manager, Central Supply (Jun 2022 - Nov 2022)
• Worked as a part of the Central Supply team for OYO International, with key focus on the OYO USA business.
• Responsible for driving key initiatives to improve supply performance for the OYO USA business including lead generation, top of the funnel initiatives and leading programs like Each One Get One.
• Chief of Staff, OYO USA (Jan 2022 - May 2022)
• Led the CEOs office for OYO USA, with key responsibilities spread across driving revenue performance, improving growth funnel performance and increasing supply for the OYO USA portfolio.
• PMO, OYO International (Apr 2021 - Dec 2021)
• Responsible for driving key revenue and growth projects across the OYO International Portfolio.
• Acquisitions, Global App (Feb 2020 - Mar 2021)
• Responsible for managing new user acquisition programs across geographies to improve conversion with the help of product funnel optimization, tech changes, pricing and discounting frameworks, campaign management and understanding user behaviour.
• Launched an improved referral program for OYO China which led to a 6x increase in daily URNs.
• Actively researching new and more efficient offer constructs as well as growth strategies that can improve the number of new user transactions.
• CRM, India (March 2019 - Jan 2020)
• Responsible for planning and executing programs for the mobile app channel in India which led to an overall increase the app DAU (daily active users) to 2.5x with the help of communication changes and tech improvements.
• Part of the team which planned and executed "OYO Innings Break" during ICC World Cup 2019 which won the Maddies award in 2019.

Apr 2018 – May 2018 · 1 mo · Bengaluru Area, India

• Title: Peter England RED Store Rollout Planning
• Worked on Visual Merchandising Rollout Planning for PE RED Stores in Tier-3 and Tier-4 cities in India:
• Executed Store Kit planning for franchises and vendors, suggested an improved rollout plan with short-term and long-term warehousing solutions, better vendor management practices, volume order projections for minimum quantity analysis and transportation solutions.

Mar 2016 – Jun 2016 · 3 mos · India

• Project Title: A Study of Consumers’ Perception about Oakley Sunglasses.
• Responsibilities at Luxottica / Oakley included:
• ● Market Research: Analysed the market and consumer, and studied about how the brand Oakley is perceived in the Indian market.
• ● Consumer Psychographics: Conducted a consumer psychographic analysis for the brand's consumer.

May 2015 – Jul 2015 · 2 mos · India

• Key Roles and Responsibilities:
• ● Promoting and developing strategies for the promotion of genuine accessories for Honda Motorcycles,
• ● Organizing and handling the Free Car Care Clinic Camp of Hyundai Motors across dealerships in India
• Apart from working on these two projects, where the work involved strategizing about how Honda Motorcycles can promote genuine accessories, marketing and management of the dispatch for the FCCC Camps for Hyundai Motors, a better logistics system for Topline was developed which used assembly line techniques.

May 2014 – Aug 2014 · 3 mos

• The internship was a part of the DUCIC IT Maha Abhiyaan.
• Key Roles and Responsibilities:
• ● Led a team of 3.
• ● Analysed and rated the technology used by the company and worked on the aspects of web design, data management and social media marketing.

Jun 2013 – Aug 2013 · 2 mos

May 2013 – Jan 2014 · 8 mos · New Delhi Area, India

• Associated with Scientific Analysis Group, DRDO
• Key Roles and Responsibilities:
• ● Research about data security schemes and study the various encryption / decryption schemes used for multimedia, particularly images
• ● Design a new encryption scheme, which used Latin Squares and a new concept called "RGB Shuffling"​ to encrypt images. Tested the same on a large dataset.
• ● Present the research at the "National Workshop on Cryptology 2013"