Aug 2025 – Oct 2025 · 2 mos · Hybrid

• Servicing enterprises to integrate into India Maritime Week 2025.
• Adani SEZ, DP World, Swan Defence & Heavy Industries, JM Baxi, Jindal, JSW, Hindustan Shipyard
• Potential revenue growth of 13 crore
• India Maritime Week (IMW) is a premier event uniting maritime experts, innovators, and leaders from around the world. It showcases the latest advancements in maritime technology and encourages collaboration across the industry.
• Part of official sponsorship partners & team at Essence Transmedia

Jan 2025 – Apr 2025 · 3 mos

• Managing multiple stake holders, aligning the marketing to the vision to make India's media and entertainment sector ready for global investments.

Nov 2021 – Present · 4 yrs 5 mos · Mumbai, Maharashtra, India

• Started as a platform to invest into startups in India, pivoted to culture advisory. India is doubling down on ad spend on live experiences which is highly unmeasured & gut based. Using my decade's worth of experience dealing with media partners, digital mediums, artists & performers to help brands invest in live with insight, metrics, and calculate value before & after investment.
• Data driven strategy to launch brands to new demographics.
• Tactical marketing to increase revenue, LTV and user growth.
• Helping brands access new partners in new & traditional media.
• Advise brands on connecting with subcultures through big-data insights, driving 25% lift in engagement metrics. I was always driven by using new tech & data-driven trends to support business objectives of growing new customer bases, increasing revenues and absolute conversions.
• AI tools for dynamic audience segmentation and automated campaign orchestration, reducing cost per acquisition by 30%.
• Clients: Kalaghoda Arts Festival, Diageo, Cocomelon, Frolic Fields, 70EMG, WeWork, Antiquity, Smirnoff, Arijit Singh

May 2015 – Mar 2021 · 5 yrs 10 mos

• Responsible for Rs 550cr Sales in Live Entertainment. Key Projects:
• U2, IPL, Global Citizen Festival ft Coldplay, Ed Sheeran Tour, Cirque Du Soliel, Sunburn Festival, Grub Fest, Disney’s Beauty & The Beast, Disney’s Aladdin, Vh1 Supersonic, Auto Expo, Mahindra Blues Festival.
• Headed Marketing for Live Entertainment & a Business unit at India's largest entertainment company.
• + Setup the entire Events & Sports marketing division at BookMyShow.
• + Growing the market in the country and scaling up the existing business by identifying the change in trends, gaps in the market, behavioural patterns in the youth entertainment.
• + Formulated the marketing strategies, AOP, Business goals for the Live Entertainment business delivering 3x growth in 4 years.
• + Setup up an experimental content marketing division creating, curating & aggregating content (Daily.Social & Movie Nation) clocking 5 million unique users in a record time of 3 months of operation.
• + Changed & institutionalised marketing, and the business approach by collecting, processing multiple sets of data, studying the behavioural patterns, psychographic analysis and consumer insights with an objective of achieving higher revenues.
• + Developed SOP to increase ARPU & customer retention by developing new methods in marketing and enhancing experience on product.
• + Developed relationships and strategic alliances partners across Media, Retail, E-Comm.

May 2015 – Apr 2018 · 2 yrs 11 mos

• Joined BookMyShow to setup the team to service & support the Live Entertainment industry in India.
• Key Achievements:
• Structured marketing for IPL teams to increase revenue through ticket sales by 80%
• Created new datasets from existing movie ticket buyers to cross-sell live entertainment aiding 38% growth in 1st year.
• Created the main strategic plan for Digital marketing & CRM for Events (Music, Theatre, Sports).

Nov 2012 – May 2015 · 2 yrs 6 mos · Mumbai Area, India

• Key Projects: Bacardi NH7 Weekender, The Dewarists (Cannes Brozne Winner), Invasion Festival (The Prodigy, David Guetta), Russell Peters Tour, AIB Roast, Youtube Fanfest, Eristoff Bring on the Night. Bacardi Brands (Dewars, Eristoff, Breezer)
• Managed the entire digital marketing budget for the company with highest ROI across all channels for the Intellectual properties, music festivals, concerts, artists and branded content business.
• Developed campaigns & promotion strategies for social and paid media with an objective to push revenant audiences in different pockets of the country into consuming pop-culture.
• + Solely responsible for digital advertising, social media for events & branded content (NH7 Weekender, The Dewarists, Harley Rock Riders.. etc)
• + Digital advertising for The Dewarists branded content - winning Cannes bronze for the same category
• + Part of founding team of Insider.in
• + First in the country to use Facebook & Google advertising to increase attendance to events.
• + Cross-functional roles in ATL & BTL to increase reach.
• + Drove Marketing strategies & Execution for Indie Bands (Pentagram, Swarathma, Dualist Inquiry, Nucleya) & Comedians (AIB) managed by OML.
• + Worked directly with Founders, Investors & Key clients to develop profit making projects across the board.

Jan 2009 – Sep 2010 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

• Got involved in the early days of digital marketing, social media & branded content creation for big brands
• like Ford, Outback Adventures, Kingfisher Blue Mile

Jan 2008 – Jan 2012 · 4 yrs · India

• Hosted a lot of community meet-ups with like minded people on Twitter & Foursquare with notable people like Guy Kawasaki, Shashi Tharoor, Lalit Modi, Lucky Ali, Pranav Mistry, Alexis Ohanian (co-founder of Reddit)

Jan 2007 – Nov 2012 · 5 yrs 10 mos · Bangalore Urban, Karnataka, India

• Key Clients: IPL, Ford, Dewar’s Scotch, Midival Punditz Music Band, Toyota, and Bacardi.
• Executed digital media campaigns on Google, MSN, Facebook and other adnetworks for SMBs in
• India. Successfully deployed ad campaigns for:
• Beverage Brands: Eristoff Vodka, Dewar’s Scotch
• Concert tours like David Guetta India Tour 2012, TheProdigy (Eristoff Invasion Festival), Bacardi NH7 Weekender 2010, 2011.
• Planning & Execution digital promotions for The Dewarists Season -1.
• Affiliate marketing for leading OTAs, Job portals, International Call Cards/
• Part of team which official managed blogging & video content for Ford Discover Smart Drive,
• Toyota Etios launch.
• Officially managed Social Media & Content for Indian Premier League.
• Organised Twestival, Tweetups with Shahi Tharoor, Lalit Modi, Lucky Ali. Hosted Foursquare Day.

Apr 2004 – Feb 2008 · 3 yrs 10 mos · India

• Jumped on to the web scene early developing websites, web-hosting & building discussion boards.
• Developed & Designed 70+ static and dynamic websites for over 50+ clients.
• Domain reseller and hosting services for 100+ Clients.
• Build a cyber security discussion board IndiaESecure.com - India’s Online Security Forum.
• Designed creatives and art works for events.