Siddharth Agrawal

Business Development Executive

Gurugram, Haryana, India8 yrs 3 mos experience
Highly Stable

Key Highlights

  • Drove 30-60% MoM revenue growth for D2C brands.
  • Reduced CAC by up to 32% through strategic optimizations.
  • Led high-performing teams across digital marketing functions.
Stackforce AI infers this person is a Digital Marketing and D2C Growth Expert with a strong focus on E-Commerce.

Contact

Skills

Core Skills

Digital MarketingD2c GrowthPerformance MarketingCustomer Retention

Other Skills

Brand ManagementWebsite BuildingMedia BuyingMarketing AnalyticsGrowth MarketingCustomer Relationship Management (CRM)Conversion Rate OptimizationE-commerce OptimizationB2B MarketingBusiness-to-Business (B2B)Order ManagementStock ManagementSoftware as a Service (SaaS)Sales OperationsSales Management

About

I am a Digital Marketing & D2C Growth Leader with 8+ years of experience driving revenue, profitability, and brand scale for high-growth consumer businesses across fashion, electronics, real estate, home furnishings, beauty, personal care, wellness, and lifestyle categories. My expertise lies in building digital-first brands, scaling acquisition engines, and creating full-funnel ecosystems that deliver predictable, profitable growth. I specialize in: ⭐ Scaling D2C brands to 200Cr+ ARR ⭐ Reducing CAC while increasing new customer volume ⭐ Driving blended ROAS improvements of 20–35% ⭐ Expanding LTV through CRM, lifecycle automation & retention strategies ⭐ Improving conversion rates through CRO and Shopify UX optimization ⭐ Building high-performing media, creative, CRM & marketplace teams ⭐ Leading omnichannel strategies (D2C + Marketplace + Influencer + Retail) My approach blends brand storytelling, performance science, data analytics, and consumer insight, enabling brands to grow sustainably—not just through media spend, but through stronger product-market fit, sharper positioning, and better customer experience. I’ve worked with early-stage brands, VC-backed startups, and high-scale consumer brands—helping them move from instability to predictable, profitable, scalable growth. I’m passionate about: ✔ Building digital ecosystems, not just running ads ✔ Solving business problems with data-backed marketing ✔ Developing teams & elevating marketing maturity ✔ Driving revenue growth while protecting contribution margins ✔ Creating brands consumers genuinely connect with If you're building a high-growth D2C or digital-first brand and want to scale with discipline, efficiency, and brand love—I’d be happy to connect.

Experience

Lyxel&flamingo (l&f)

Group Head - Media Account Management

Apr 2024Present · 2 yrs · Gurugram, Haryana, India · On-site

  • Leading digital growth and marketing strategy for 200Cr+ ARR consumer brands across beauty, fashion, wellness, and lifestyle.
  • Key Achievements:
  • Delivered 30–60% MoM revenue growth during major scale-up phases through integrated full-funnel strategy.
  • Managed ₹100Cr+ annual media budgets and improved blended ROAS by 20–35% across Google, Meta, YouTube & programmatic.
  • Reduced CAC by 18–32% by rebuilding acquisition funnels, audience architecture & testing frameworks.
  • Drove 35% increase in LTV by implementing lifecycle marketing, segmentation, and CRM automation.
  • Led CRO improvements on Shopify, increasing Add-to-Cart rate by 28% and checkout completion by 22%.
  • Built & mentored high-performing teams across media, CRM, analytics, marketplace, and creative.
  • Developed brand GTM strategies, forecasting models, and quarterly digital growth roadmaps.
Brand ManagementWebsite BuildingDigital MarketingD2C Growth

Ans commerce

2 roles

Business Manager

Promoted

Mar 2022Mar 2024 · 2 yrs

  • Owned digital marketing, ecommerce strategy, and P&L-impacting decisions for 20+ fast-growing D2C brands.
  • Key Achievements:
  • Drove 20–25% MoM revenue growth via integrated acquisition + retention + marketplace strategy.
  • Reduced CAC by 22% YoY and improved blended ROAS by 3x for key accounts.
  • Boosted ecommerce conversion rate 15–20% with PDP optimizations, funnel fixes & UX improvements.
  • Scaled Amazon/Myntra revenues by 30–50% through AMS optimization, catalog improvements & pricing strategy.
  • Managed brand store operations (Shopify/WooCommerce) and improved marketing efficiency across all channels.
  • Designed omnichannel calendars combining Paid Media, CRM, Influencer, Content & Marketplace growth.
  • Built high-quality analytical dashboards improving forecasting accuracy & leadership visibility.
Brand ManagementWebsite BuildingDigital MarketingD2C Growth

Sr. Business Associate

Mar 2021Feb 2022 · 11 mos

Brand ManagementWebsite Building

Tolexo online pvt. ltd.

Management Intern

Mar 2021May 2021 · 2 mos · Noida · On-site

B2B MarketingBusiness-to-Business (B2B)

Cherishx

3 roles

Senior Operations Manager

Nov 2017Apr 2019 · 1 yr 5 mos

Website BuildingOrder Management

Operations Manager

Promoted

Nov 2016Oct 2018 · 1 yr 11 mos

Website BuildingOrder Management

Business Development

Nov 2015Oct 2016 · 11 mos

Order ManagementStock Management

Education

IBS Hyderabad

Master of Business Administration - MBA — Marketing and Operations

Jan 2019Jan 2021

ITM UNIVERSITY, GWALIOR

Bachelor of Commerce - BCom (Hons)

Jan 2012Jan 2015

Little Angels High School

Mar 2012Present

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