Dec 2021 – Present · 4 yrs 5 mos · Calgary, Alberta, Canada

• SpacebarCollective is a Canadian SEO agency based in Calgary, Alberta. We specialize in strategy and content production at scale. We are currently taking on new clients, preferably in SaaS. Send me an email if you're interested: chris@spacebarcollective.com

May 2021 – Jan 2022 · 8 mos

• GrowSurf is referral software for startups.
• While working for GrowSurf, I helped scale MRR from $22k to $44k by focusing on content production, link velocity and email onboarding sequences.
• https://growsurf.com/open

Jun 2018 – Feb 2020 · 1 yr 8 mos · Thailand

• Bodega Hostels is Thailand's premier hostel group, with the fastest growth rate in the Southeast Asian market.
• I've worked for Bodega since early 2018, under the now defunct partnership with Slumber Party Hostels. When the 2 companies were together as Slumber Party by Bodega Hostels, I worked as a growth hacker focused on SEO. After the split, it was a balancing act between recovering Bodega's brand power and stealing Google rankings from my past work. It took some time, but Bodega is stronger than ever as a brand and as a company.
• Achievements
• Scaled direct website bookings from 0.4% of total bookings up to 3.5%
• Scaled website traffic from 600 monthly visitors to 23k monthly visitors at 1% CR to booking
• Grew Facebook community from 0 to 6.5k Page Likes and 2.2k Group Members
• Chiang Mai Pub Crawl ranked #1 Nightlife Activity on TripAdvisor
• Despite my title, I have also been responsible for developing and implementing infrastructure on top of running the company's marketing department. The systems I've set into motion have improved transparency, workflow, communication and scalability.
• Responsibilities
• Short-term and long-term SEO strategy, on a lean budget
• ORM (Online Reputation Management) across multiple platforms
• Onboarding strategic B2B partners in the travel industry
• Organic Facebook Page and Group growth

Mar 2017 – Mar 2018 · 1 yr

• STB are a no-bullshit growth consultancy. We work with businesses to do exactly what's needed to deliver the growth they're chasing, nothing more, nothing less. Past success stories include Uber, GE Lululemon and more.
• Generated over $20k in MRR within first 6 months
• Scaled 3 Quora profiles from brand new to Top Writer in their respective industries

Nov 2016 – Apr 2017 · 5 mos · Bangkok Metropolitan Area, Thailand

• Siam Commercial Bank's fintech accelerator, DVA had 10 startups in batch 0 and it was my role to keep them on pace to hit their marketing and growth goals.
• Implementing growth hacking process, framework and documentation
• Weekly KPI check-ins with all teams and assigning marketing 'homework'
• Bringing each startup to a pace of business competitive in the global market
• Monthly Marketing Workshops:
• Introduction to Growth Hacking
• Facebook Advertising Strategy
• SEO and PR Strategy
• Content Marketing Essentials
• Content Publishing Workflow

Jul 2016 – Oct 2016 · 3 mos

• HUBBA Academy Instructor:
• Growth Strategy for Early Stage Startups
• Social Media Marketing
• TechSauce Summit 2016
• International Sales Strategy
• Facebook Ad Campaign Optimization
• HUBBA Thailand
• Web Content Strategy
• SEO Structure + Implementation

Aug 2015 – Feb 2016 · 6 mos · Shanghai City, China

• With a proven track record in North America, RTsyndicate is a Canadian growth agency aimed at SMBs in China.
• English and Chinese Press Releases
• English Social Media Strategy & Management
• English SEO Auditing & Blogging

Jul 2015 – Jan 2016 · 6 mos · Shanghai

• the Squirrelz is a Chinaccelerator Batch 7 graduate, creating really, really, ridiculously creative products. On one end, it's an online platform for designers to source reject and defective materials directly from Chinese factories and on the other, these upcycle designers can sell their products alongside their eco-conscious peers.
• English and Chinese SEO planning and execution
• English channel social marketing and strategic growth
• eCommerce Development

Oct 2014 – Jul 2015 · 9 mos · Shanghai City, China

• CLAWZ are fingernail jewelry, 3D printed in precious metal, which can be worn multiple times. CLAWZ are a fashionable alternative to today's un-functional nail art, for women who love today's nail fashions but do not find it functional for everyday wear.
• It was started in Winnipeg by Avery-Anne Gervais and recently graduated from Chinaccelerator in Shanghai. I was brought on the team for my social media expertise and ability to execute on branding narrative.
• Building brand narrative alongside partnered Chinese marketing firm
• eCommerce Website Development (Shopify)
• English and Chinese Social Media Campaigns

Sep 2013 – Feb 2015 · 1 yr 5 mos · Winnipeg, Canada Area

• Social Media Marketing Evaluation and Consultation
• Professional Social Media Management
• Content Creation and Relationship Building
• Online Marketing Campaign Building
• Strategic Use of Social Media for Business Networking
• Employee Education and Seminar Facilitator

Nov 2009 – Oct 2011 · 1 yr 11 mos · Fort Rouge, Winnipeg

• Created and led a marketing team responsible for generating total sales of over $110,000 over the course of 2 painting seasons
• Pre-season focal point was on use of social media to network hire staff and lead generation
• College Pro Painters was the spark that kickstarted my obsession with marketing
• Participant of College Pro's 2011 Leadership Conference in Las Vegas, Nevada
• Innovative social media practices seminar
• Leadership skills training program