Feb 2023 – Feb 2024 · 1 yr · London, England, United Kingdom · Remote

• Thallo is a pioneering climate solutions company focused on transforming the global economy through the voluntary carbon market. Using cutting-edge blockchain technology, Thallo’s services enable businesses to integrate digital carbon credits into their operations seamlessly. Thallo is dedicated to making every transaction a step towards a carbon-neutral world​​​​.
• Role Overview:
• Spearheaded growth marketing initiatives in a B2B carbon trading marketplace start-up.
• Focused on hands-on implementation and strategic development across various marketing channels, strongly emphasising email marketing, content marketing, organic and paid search, and LinkedIn lead generation.
• Key Achievements:
• Tripled website traffic, significantly enhancing online presence and market penetration.
• Elevated the domain authority from 20 to 40, a testament to the successful content marketing and SEO strategies implemented.
• Transformed the sales pipeline by increasing weekly meeting bookings from virtually none to dozens, directly contributing to client acquisition and sales growth.
• Strategic Initiatives:
• Developed and executed the company’s comprehensive growth strategy, enabling agile experimentation and continuous improvement in key performance metrics.
• Implemented a highly effective tactic that increased the average number of weekly sales meetings from 1 to 10, thereby driving client engagement and revenue.
• Collaboration and Teamwork:
• Worked closely with the marketing and sales teams to ensure unified customer acquisition and onboarding strategies.
• Collaborated with strategic and product teams to align marketing efforts with product releases and updates.
• Technical Proficiency:
• Enhanced my understanding and utilisation of blockchain and Web3 technologies.
• Enhanced my understanding of Carbon Markets, Climate Tech and Sustainability
• Leveraged extensive experience in WordPress and expertise in HubSpot CRM to optimize online presence and customer relationship management.

Oct 2022 – Feb 2023 · 4 mos · London Colney, England, United Kingdom · Remote

• The WFS Marketing Team supports the recruitment of Amazon Warehouse Job Opportunities. We used various online and offline media & marketing strategies, reporting, modelling & analytics, tools & systems to attract hundreds of thousands of candidates to join Amazon to work in the warehouses.
• Built a testing process that allowed us to test different channels, publishers, and features.
• Continual optimisation of digital and offline channels
• Briefing and working closely with external agencies, monitoring alignment between campaigns plans and Amazon’s business objectives
• Coordinated the media and creative execution to ensure top-quality campaign delivery
• Reporting to various internal and external stakeholders in alignment with Amazon’s Leadership Principles and business objectives

Jun 2022 – Jan 2025 · 2 yrs 7 mos

Feb 2022 – Oct 2022 · 8 mos · London, England, United Kingdom · Remote

• Entain is one of the world's leading sports betting, casino, poker, and gaming entertainment companies. They own a global family of over 25 well-known brands such as Ladbrokes, CORAL and Party. As Senior PPC Manager, I led the in-house and agency team optimising the PPC budget and investment and rolling out new territories.
• Managed a weekly budget of initially £150,000 and, due to budget restraints, brought this down to £100,000 whilst increasing the number of new users.
• Launched products into a critical new market (Canada) and laid the foundations for the next.
• Brought onboard and collaborated with a new agency partner
• Daily management of the digital media agency and strategic development with external stakeholders and account management teams such as Google, Apple and Microsoft
• Liaised with internal teams to align PPC strategy with commercial insights and ROI.
• Worked with Insight & Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of Paid Search activities
• Managed reseller partners and channel partners

Apr 2020 – Feb 2022 · 1 yr 10 mos

• Proxymity is a market-leading digital investor communications platform incubated as a
• startup within Citibank. Demand generation, and online presence for Proxymity from nothing through to investment and “spin-out”. I participated in crucial business stages, including series key funding
• rounds, European and international launches and product rollout.
• ● Built and executed lead generation strategy with organic and paid search
• ● Generated considerable press activity and established and managed relations with
• critical press outlets and journalists
• ● Implemented and managed marketing automation and CRM
• ● Produced crucial collateral such as product demo videos, explainer videos and
• product sheets to arms sales team and partners
• ● Pivotal in customer development of new products
• ● Managed reseller partners and channel partners
• ● Managed agency and the team of content creators

Apr 2018 – Apr 2020 · 2 yrs

• Drove online demand for Proxymity primarily via the SEO via the website, PPC (Google Adwords and Microsoft Bing) Press and PR, and organic social channels online
• Work during funding rounds, business growth strategy, European and international launches and product development.
• Managed agency and the team of content creators
• Managed reseller partners and channel partners
• Implemented and managed Marketing Automation and CRM
• Built lead generation strategy and demo videos and product sheets to arms sales team and partners
• Managed industry press and journalists crucial for Press Release pick up and penetration.

Jan 2018 – Present · 8 yrs 3 mos · London, England, United Kingdom · Hybrid

• At Stripped Media we excel in creating bespoke podcasts for high-profile clients like Spotify, BBC, P&G,Picturehouse Cinemas, BSI and more
• Our expertise spans branded, pop culture, sports podcasts, radio, and audio content, all crafted to superlative quality. We understand the power of storytelling, tailoring content to resonate with your audience and meet specific goals. Let us help you reach your ideal customer profile, turning your vision into engaging experiences that build your brand and achieve your marketing objectives.

Jan 2018 – Jun 2018 · 5 mos

• Helped to set up the marketing team alongside the CMO. Helped to establish a playbook
• for expansion into multiple countries and markets. Established the growth playbook for
• structured growth experimentation based on regular tracking of metrics, KPIs, and reporting
• data.
• ● Growing Airsorted from 8 to 25 cities, primarily via Google Adwords PPC and Paid
• social with responsibilities of:
• ○ Increasing users (100% increase YoY)
• ○ Increase revenue per user (35% YoY increase)
• ○ Defining and managing strategy programme to maximise revenue
• ○ New City Launch (Growth)
• ● Implemented technical SEO and on-page changes to the site resulting in improved
• Google Search rankings
• ● Established new advertising channels such as Spotify and podcasts managed PPC
• agency on social media platforms and Google and PPC with budgets up to
• £100,000 per month.
• ● Worked on “out of home” advertising in multiple cities

Jan 2017 – Dec 2017 · 11 mos · London, United Kingdom

• Lead and deliver SEO and Digital marketing workshops

Aug 2016 – Dec 2017 · 1 yr 4 mos · London, United Kingdom

• As a TA on the General Assembly Digital Marketing Course I
• Lead classroom activities.
• Provide tutorial support to students on an 1:1 basis on their work throughout the course through to their final projects.
• Assess and guide student’s digital marketing projects

Apr 2016 – Jan 2017 · 9 mos

Jun 2015 – Jan 2018 · 2 yrs 7 mos · London, United Kingdom

• I created Oil Contractors to be the simplest and most effective way for Oil & Gas professionals to find jobs, earn more and keep abreast of the latest news

May 2015 – Present · 10 yrs 11 mos · London, United Kingdom

• Freelance Project Manager, Social and Digital Media Consultant, Growth Hacker and Developer for all Kobestarr Digital projects.
• I specialise in Inbound, Digital and Social Media Marketing solutions for agencies and in-house marketing teams.

Apr 2014 – Jun 2015 · 1 yr 2 mos · London, United Kingdom

• Acting Area lead Process Engineer for the detailed design of the Statoil Mariner heavy oil platform LQ.
• This required me to work closely with many different parties especially the package vendor and client operations team.

Mar 2013 – Sep 2013 · 6 mos · Stavanger Area, Norway

• Lead Concept Development Facilities engineer for Operator Eni Norge (Secondment from Kanfa Aragon) for the concept selection phase of Goliat Gas Development Project and the Alke Development Project.
• Gas development options considered included FLNG, CNG, pipeline to onshore LNG plant and LNG plant included on Goliat.
• Preparation of Decision Gate reports and Basis of Design documents required for the Goliat Gas Development project as it approached Decision Gate 2 and Alke Gas Development project as it approached Decision Gate 1.
• Working alongside DNV representative to ensure project and document compliance.
• Cost analysis and estimation of field development concepts using Questor estimation software.
• Production of pre-feasibility reports to assess commercial and process feasibility of options prior to formal gated reviews.
• Preparation of early phase documents such as Basis of Design.
• Interface with external contractors and commenting loop with internal departments.
• Working and coordination across a large variety of internal and external business roles including Reservoir, Drilling, HSEQ, Subsea/SURF, Design and Technology, Legal, Commercial and Planning Departments to produce the decision gate deliverables.
• Project progress tracking.

Sep 2010 – Oct 2013 · 3 yrs 1 mo · Norway

• Operator /Client Engineer Roles
• Client and interface management, generating and tracking TQ from clients and contractors
• Managing and Interfacing Interdisciplinary teams Including QHSE, Mechanical (rotating equipment, vessels, piping), Civil and Structural Engineering, Legal, Procurement, Commercial, Marine, SURF and Reservoir
• Change and cost management
• Schedule/Progress tracking
• Work alongside Korean fabricators Samsung Heavy Industries - SHI (for Flex LNG FLNG projects), Hyundai Heavy Industries – HHI (for ENI Goliat Alke Gas Development) and DSME (For Statoil Mariner project)
• Vendor selection, technical verification and liaison
• Production of Decision Gate and Feasibility Reports (Basis of Design, Pre-Feasibility Reports)
• Project lifecycle cost analysis
• Offshore & FPSO Projects

Sep 2010 – Sep 2013 · 3 yrs · Bergen Area, Norway

• Area Lead engineer for the amine/ gas sweetening of the FLNG process. Equipment sizing and specification of columns, heat exchangers, pressure vessels and scrubbers.
• Work was in partnership with Worley Parsons in their London Offices. Responsibilities were client facing and included managing Junior engineers, vendor coordination and participation in HAZOP and Design reviews.

May 2004 – Sep 2010 · 6 yrs 4 mos · Manchester, United Kingdom

• From graduation through to iChemE Chartership