Jan 2024 – Jan 2025 · 1 yr · Mumbai, Maharashtra, India · On-site

• Led the Sweet Cravings and Breakfast & Sauces categories

Jan 2022 – Apr 2024 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India · On-site

• Leading the Business Development efforts for the Food & Nutrition category
• Marketplace lead for the Seller Ecosystem
• Expertise in verticals like Nuts & Dry Fruits, Chocolates, Coffee, Breakfast Cereals, Peanut Butters, Spices, Edible Seeds etc
• Driving bottom-line improvement through vendor negotiations and operational efficiency
• Building selection and speed across the entire portfolio

Mar 2021 – Dec 2021 · 9 mos · Bengaluru, Karnataka, India · On-site

• - ASM for the state of Karnataka, managing the direct retail business

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Handling Coimbatore, Tirupur and Kerala markets for the Modern Retail vertical;
• Leading a team of 2 Area Sellout Executives and 40+ Retail promoters to deliver monthly numbers;
• Overall retail universe of 150 outlets spread across 5 key National/Regional Chains

Sep 2018 – Dec 2019 · 1 yr 3 mos

• Led a team of 2 RSOs, 3 SPD ASMs and 4 ASEs to deliver monthly revenues of 6 Mn INR in both tertiary and customer offtake;
• Worked with 8 distributor partners in upcountry Madurai markets;
• Handled a retail network of 550 stores, comprising of both multi brand and exclusive retail;
• Responsible for retail visibility, hygiene and asset audits across the territory to enhance customer experience

May 2018 – Sep 2018 · 4 mos

• The Management Trainee (MT) Program comprised of stints with both the IT & Mobile (IM) and Consumer Electronics (CE) Business Divisions.
• IT & Mobiles (IM):-
• Devised a cluster turnaround strategy for a couple of clusters in the Chennai Metropolitan area;
• Identified visibility, affordability and distribution gaps in the channel and suggested recommendations to turnaround the same.
• Consumer Electronics (CE):-
• Worked towards increasing the Market Share (MS) of the Fully Automatic Front Load (FAFL) Washing Machine business in the Chennai Metropolitan region;
• Identified display and distribution gaps across various retail channels and suggested mitigation measures.

Aug 2017 – Oct 2017 · 2 mos · Bangalore, India

• Scope -
• Development and deployment of effective metrics and tracking mechanisms for various elements used in a marketing mix model and suggesting the most optimal cost effective model.
• Impact -
• Implemented two pilot programs in the key market of Tamil Nadu for a Spices brand in the fields of Door to Door promoter activity and the Independent Shelf Service (ISS) promoter activities
• Curated “Cost/Contact” and “Cost/Convert” as two major metrics for evaluating the promoter activities
• Modified the consumer interaction process to facilitate more consumer contacts/day by increasing efficiency
• Liaised with external agencies to create and collate content for an IVR based consumer loyalty program

Feb 2017 – Mar 2017 · 1 mo · Greater Hyderabad Area

• Project Scope: Understand and evaluate the current method of operation adopted by the organization towards the implementation of Dharani International Skills Training Center - An initiative to take digital literacy and ICT awareness to the rural people at their doorstep.
• Conducted Focus Group Discussions (FGD's) and in depth interviews with over 300 students across 12 Government Zilla Parishad High Schools.
• Based on the feedback obtained, restructured the course curriculum and suggested changes to the method of instruction
• Created social media presence for the organization to help connect better with prospective volunteers and donors
• Created content to be used as pitches for fund raising
• Instituted guidelines and frameworks to be used as tools to select prospective schools and locations for computer centers
• Impact: Awareness of social media; Logical framework to evaluate the impact created at different schools to ensure that resources are spent at the right place

Jul 2014 – Apr 2016 · 1 yr 9 mos · Hosur, Tamil Nadu

• Was part of the Technical Sales & Business Development teams. Worked on Turnkey Assembly Automation and End of Line Testing machine requirements for the automotive sector.
• Responsibilities included:-
• Project Feasibility Study
• Machine Conceptualization
• Bill Of Material (BOM) Generation
• Costing
• Customer & vendor negotiation
• Project Timeline Allocation
• Technical Documentation