Luca Bruschi

Business Development Executive

Milan, Lombardy, Italy21 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Consistent 15% growth in portfolio production over 8 quarters.
  • Expert in B2B partnerships and travel management solutions.
  • Strong background in business development and account management.
Stackforce AI infers this person is a B2B travel solutions expert with a strong focus on account management and business development.

Contact

Skills

Core Skills

Account ManagementBusiness DevelopmentSalesBusiness Travel ManagementMarketing StrategyOnline Marketing

Other Skills

Market ResearchNegotiationContractingMarket AnalysisSales PitchesLoyalty CampaignsAPI IntegrationsConsultancyTender ManagementStrategic PartnershipsRevenue GenerationLocal Marketing PlansCustomer Relationship ManagementOnline Marketing ProgramsWeb Marketing Strategies

About

Business development | Consultancy | Mobility solutions | Marketing | Project management | Customer service for the travel industry | Business travel management | Travel policies | Tender/RFP/BID Management | Change Management | Sales & Key account management |

Experience

21 yrs 5 mos
Total Experience
4 yrs 3 mos
Average Tenure
8 yrs 10 mos
Current Experience

Booking.com

4 roles

Key Account Manager - Global Corporate Partnerships

Jun 2022Present · 3 yrs 11 mos

Account ManagementBusiness Development

Senior Account Manager - Partnerships

Promoted

Nov 2021Jun 2022 · 7 mos

  • Run all aspects of the Business Development process (market/segment/vertical research, sourcing, presenting, proposal generation, negotiating, contracting and launching) resulting in the addition of new strategic partners for Booking.com and Booking Holdings.
  • Run all aspects of the Account Management process (perform recurring data-driven assessment of partner health, identify growth initiatives and put in place plans to address, conduct quarterly business reviews) with the objective of growing the overall production of the partnership and ensuring its long term success.
  • Responsible for the ongoing success of larger, more strategic, more geographically varied (e.g. global or multi-continent) strategic partners, including the design and executing on long-term growth plans for these key partners.
  • Build strong network in the markets by attending industry trade shows and events and planning market visits.
Business DevelopmentAccount ManagementMarket ResearchNegotiationContracting

Key Account Manager - Partnerships

May 2020Oct 2021 · 1 yr 5 mos

  • Part of the Marketing Department, Partnerships is the B2B & B2B2C unit at Booking.com.
  • We generate additional demand by offering white label, SaaS platforms and API solutions.
  • Main tasks & achievements:
  • Market analysis + identify and engage specific B2B partners: TA/TO, TMC, OBE, Aggregators, Corporates
  • Create and articulate compelling value proposition and sales pitches for each vertical
  • Acquisition, Account Management and Retention of main corporate partnerships
  • Promote the needs of the region to address product and commercial innovations
  • Implementation and optimization of Loyalty and Cashback campaigns in close cooperation with existing clients whilst looking for opportunities to strategically develop and grow the partnership and bring demand for Booking.com.
  • Partnering with travel and non-travel brands to bring new revenue streams for their product, manage the onboarding process, and ensure that their audiences are aligned with Booking.com targets. Identify, prioritize, and articulate high impact marketing campaigns and initiatives for affiliate partners.
  • Launch and project API partner integrations to grow the reach of Booking.com within these partner platforms (SaaS). Translate technology benefits and capabilities into business outcomes turn that into consumable content across externally facing assets, sales enablement tools, and B2B/B2C booking engines.
  • Broad scope analysis and understanding of the B2B travel market, including its players, products, and API competitors. Monitor external trends across B2B payments including identifying and defining areas of opportunity to solve frictions across the payments spectrum.
  • Achieved and exceeded personal targets: constant growth of 15% production of my portfolio for 8 consecutive quarters, for a consolidated result of + 110% (2018 vs 2019) in terms of total room nights produced.
Market AnalysisSales PitchesAccount ManagementLoyalty CampaignsAPI IntegrationsSales

Key Account Manager - Business Travel

Jun 2017May 2020 · 2 yrs 11 mos

  • Optimizing company's hotel program by content integration on various travel & expense systems.
  • In collaboration with TMC's and OBE's partners advising corporate customers on savings and extra benefits to mainly ensure duty or care and travel policy compliance. Main tasks:
  • New business development and key accounting
  • Consultant for business travel Hotel programs
  • Creating savings and benefits programs
  • Strategic partnership coordinator
  • Implementation management
  • Communication and activity planning
  • Tender management
Business DevelopmentConsultancyTender ManagementStrategic PartnershipsBusiness Travel ManagementAccount Management

Easyjet

Sales Executive

Sep 2013May 2017 · 3 yrs 8 mos · Milan Area, Italy

  • Managing a wide portfolio of Corporate Accounts.
  • I’m responsible for revenue generation amongst local TMCs, Global/Multi-National Accounts (from IT POS) and local SMEs.
  • I’m responsible for setting up and implementing local marketing plans and local activities using dedicated TMC marketing funds. I'm usually involved in different sales related projects establishing personal relationships with customers in order to maximize and sustain revenue of the Italian Market.
  • easyJet is an airline with a unique offering for smart companies who demand more value from their travel spend but don’t want to sacrifice service for savings. We have everything that business travellers need including allocated seating, speedy boarding and reliable on-time performance. As Europe’s largest short haul airline flying to and from primary airports across Europe, we can save you an average of 38% on our top 50 business routes. We can also help you gain greater control over your travel spend and deliver year over year savings to your company.
Revenue GenerationLocal Marketing PlansCustomer Relationship ManagementSalesAccount Management

Singapore airlines

Corporate Sales Representative

Mar 2011Aug 2013 · 2 yrs 5 mos · Milano, Lombardia, Italia

  • Managing a wide portfolio of Corporate Accounts, I’m responsible for revenue generation amongst local TMCs, Global/Multi-National Accounts (from IT POS) and local SMEs.
  • I’m responsible for setting up and implementing local marketing plans and local activities using dedicated TMC marketing funds. I'm usually involved in different sales related projects establishing personal relationships with customers in order to maximize and sustain revenue of the Italian Market.
Revenue GenerationLocal Marketing PlansCustomer Relationship ManagementSalesAccount Management

Bcd travel

Strategic & Operational Marketing

Nov 2005Mar 2011 · 5 yrs 4 mos · Milan Area, Italy

  • Developing strategy and deployment of online marketing programs.
  • Created and implemented web marketing strategies to increase brand presence in italian online travel market.
  • Social media, display advertising, affiliate programs & email marketing, event organization.
Online Marketing ProgramsWeb Marketing StrategiesSocial Media MarketingMarketing StrategyOnline Marketing

Castello di velona

Front Desk

Sep 2005Nov 2005 · 2 mos · Montalcino

Radisson

Front Desk

Jun 2004Aug 2005 · 1 yr 2 mos · Marco Island, FL - USA

Education

Università degli Studi di Perugia

Economia e Gestione delle Aziende Turistiche — Agenzie di viaggio e Trasporti

Jan 1999Jan 2004

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