Oct 2025 – Present · 6 mos

Jun 2025 – Oct 2025 · 4 mos

Jan 2025 – Jun 2025 · 5 mos

Mar 2022 – Dec 2024 · 2 yrs 9 mos

• Sales Strategy (30%)
• Collaborate on the development, management, and measurement of lead management processes for Core-marketing generated demand
• Collaborate with the divisional Marketing, Core Marketing and Measurement & Analytics team to establish guidelines for measuring KPIs like lead quality, conversion rates, campaign performance, and other return on marketing investment KPIs
• Develop methodology and structure for reporting out sales and marketing successes monthly to company-wide stakeholders, including executives
• Develop gap analysis to uncover flaws and opportunities in lead collection and lead routing processes, and guide the implementation of corrective actions
• Sales Operations (30%)
• Accelerate the sales pipeline by qualifying leads generated by Core marketing content and campaigns and routing to divisions as appropriate
• Assist with project rollout of new marketing technology to aid in lead generation, scoring, grading and nurturing, in collaboration with the Digital Shared Services team
• Marketing Campaign Management (40%)
• Collaborate with Core and divisional Sales and Marketing teams to strategise, develop, implement and measure awareness and demand generation campaigns aligned with business goals, budgets and timelines
• Develop clear campaign strategy and framework to guide Shared Services in their implementation, execution and maintenance of demand generation plans
• Handle the implementation of paid campaigns, including setting up accounts, creating new campaigns, segmenting audience and messaging, directing the optimisation of assets, and ensuring proper tagging and tracking is in place
• Monitor and report campaign performance across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations and revenue
• Research and suggest new and/or innovative digital campaign tactics to capture opportunities and improve performance

Jul 2024 – Present · 1 yr 9 mos · Chicago, Illinois, United States · Remote

• Driving Forward is a non-profit organization which supports 1st generation and underrepresented college students transition successfully from college to career.
• For more on the Driving Forward mission, check out www.drivingforward.org.

Mar 2024 – Oct 2025 · 1 yr 7 mos

Feb 2020 – Feb 2022 · 2 yrs · Atlanta Metropolitan Area

• Design and execution of the company’s marketing automation and digital marketing programs
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Participate in planning and strategy meetings with marketing and sales teams to gain a better understanding of their needs and provide guidance and leadership on the best ways to organize and execute digital campaigns.
• For our Account-based Marketing and Sales program, manage the targeted ad platform and oversee the database of named accounts. Monitor success and make adjustments accordingly.
• Use website analytic tools (i.e. Google analytics, SEMRush) to recommend website modifications to enhance performance.

Apr 2017 – Feb 2020 · 2 yrs 10 mos · Greater New York City Area

• ▪Supported brand teams in the planning and execution for all web-related enhancements (operational emails, web copy, social media posting timelines & checkout updates)
• ▪Managed and published original high quality content that lead to an increase in engagement on social media platforms
• ▪Worked with copy and creative external and internal partners (e.g. designers, analyst, lawyers, etc.) to ideate and execute compelling content
• ▪Developed and executed activates for end to end project deliveries, including project plans, estimations, budgets, and requirements for development through implementation
• ▪Created influencer marketing strategy for clients across Instagram and Facebook that lead to 3000% increase in brand awareness across all brands
• ▪Owned the day-to-day project management of email marketing campaigns; including campaign scoping, production, audience definition, asset delivery, and deployment
• ▪Identified and quantified the key factors for client success and communicate them effectively to drive retention and expansion; contribute to creating a successful client roadmap, as well as supporting efficient marketing services and messaging
• ▪Improved the overall customer experience by collaborating and overseeing on various projects relating to web development, social media postings, user experience, IT systems operations, logistics & customer service
• ▪Identified and tracked front/back-end web platform issues and worked directly with shared services and brand teams to prioritize and resolve them
• ▪Assisted in end-to-end system quality assurance and build testing of all websites
• ▪Contributed to operational/logistical planning, reporting and analytics
• ▪Ensured projects were completed on-time and within budget of client requirements
• ▪Created bi-weekly, and monthly status reports that were distributed and reviewed with clients
• ▪Stayed up-to-date with new digital technologies and social media best practices
• ▪Managed Google, Facebook, and Instagram Ads

Sep 2015 – Present · 10 yrs 7 mos · Greater Atlanta Area

• Help migrate clients outdated websites to Shopify and teach them how to operate the backend
• Provide strategic support and direction to clients on a variety of issues including but not limited to website development, e-commerce support, marketing, and engagement/action planning
• Assist with the preparation of project plans and management of project budgets and schedules
• Create, monitor, track, and adjust project plans based on critical milestones

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Jersey City, NJ

• ▪ Directly worked with the director of marketing and the graphics team to update the website daily with promotions to help generate revenue this included holiday and sales themes
• ▪ Helped manage and facilitate cross functional team planning and execution
• ▪ Defined IT project goals with the CTO’s input then executed project strategy
• ▪ Managed over 5000 discount codes for all social media marketers
• ▪ Facilitated product planning, progress updates, and reporting when it came to new product launches
• ▪ Managed over 1000 different UPCs across all e-commerce avenues (Amazon, Ebay, Facebook, Instagram, and Website) via GS1 system
• ▪ Lead all meetings that pertained to product launches with the web development team and graphics team
• ▪ Managed domains and registering of new domains
• ▪ Worked cross functionally with Customer Service department, Legal department, and Supply Chain department to update copy across all websites
• ▪ Stay up-to-date with new technologies from hardware to software
• ▪ Trained internal teams to integrate and maintain a cohesive inventory system for over 300 Apple products

Sep 2014 – Jan 2015 · 4 mos · Jersey City, NJ

• Coordinate with HR to obtain and set-up new hardware for existing/new employees
• Create the build, update, and deployment of OS X production images
• Implement and deploy new hardware and software technologies
• Manage inventory of all technology devices for over 200 users
• Implemented SOPs for helpdesk/tickets system
• System administrator of all executives
• LAN/WAN networking troubleshooting
• Helped with mobile email and wifi setup for all employees
• Research and resolve system errors and networking errors

Sep 2013 – Sep 2014 · 1 yr · South Orange, NJ

• Help students with mobile email and wifi setup for easy access to the internet and mail
• Research and resolve viruses, malware, and system errors
• Review, document, and process laptop claims for reference use and tracking purposes
• Delivered technical support across Seton Hall Campus
• Initiated on-site training for new student IT Specialist
• Delegate responsibilities when distributing laptops to roughly 1500 students

Sep 2013 – Dec 2013 · 3 mos · Secaucus, NJ

• Create and manage watch and accessory product specification files for clients
• Assist in planning future Gucci advertisements in magazines and nationwide billboards
• Assist in sending product samples for the 2013 Grammy’s and 2013 Latin Grammy’s
• Record and process invoices for purchase orders of over $100,000 and easy referencing
• Create PowerPoint presentations on watches and accessories for future clients
• Assist in bookkeeping tasks to include accounts payable, future advertisement
• run dates, and past co-op advertisements with clients

Sep 2012 – Dec 2013 · 1 yr 3 mos

• Manage and created various mail merges files which lead to an increase in clients
• Meeting minutes during legal consultations
• Legal Research via multiple law search software
• Review, document, and process legal briefs

Sep 2012 – Sep 2013 · 1 yr · South Plainfield, NJ

• Lead financial position in Naya Andaz 2013 Dance Competition
• Process Invoices to keep track of checks and balances for clients
• Handle Ground Events for advertising products and promotions for clients which lead to an increase in business
• Administrative tasks which lead to smooth day to day business activity

Apr 2009 – Jan 2014 · 4 yrs 9 mos · Piscataway New Jersey

• Inspected fire and EMT trucks for proper equipment on a daily basis
• Assisted in putting fires out in teams of 4 or more
• CPR certified