Sep 2022 – Jul 2023 · 10 mos · Austin, Texas Metropolitan Area

• Leading an 18-person department to hit 9-figure revenue targets, and launching new AI products for the Media, Education, and Legal space.
• Delivering results by scaling acquisition efficiently, improving conversion through a crossfunctional experiment framework, and improving customer activation.
• Launched “project bookstore” initiative to determine industries and customer personas with the greatest growth opportunity
• Developed a culture of rapid experimentation to improve acquisition, conversion, and retention

Sep 2021 – Sep 2022 · 1 yr · Austin, Texas Metropolitan Area

Jul 2021 – Sep 2021 · 2 mos · Austin, Texas Metropolitan Area

Jan 2019 – Jul 2021 · 2 yrs 6 mos · Austin, Texas Metropolitan Area

• Trusted and Affordable At-Home Childcare
• Offload the stress of childcare by letting us match you with local families and hire an incredible nanny.

Sep 2018 – Jul 2021 · 2 yrs 10 mos

• FY19 CRO MVP Award
• ● Redesigned the pricing/packaging of core Bazaarvoice Products to match product development and global expansion
• ● Led a team of product marketers (4) to evaluate market data (competition/Win Loss), sales performance and product adoption for the focus areas of Brand Acquisition/Retail Acquisition, Grow and Retain, and Performance sales
• ● Gained cross-functional executive buy-in for key initiatives, and presented product roadmaps at VIP client presentations and during industry events

Jun 2018 – Sep 2018 · 3 mos

• FY18 Friend of Sales MVP Award
• ● Partnered with product management on the development of a technical Personalization Data offering, focused on delivering aggregated, anonymous shopper data to brands for targeted promotions
• ● Collaborated with the social analytics and product teams to develop the “money lost” report to drive demand for key retailers
• ● Trained SMB & Enterprise Global teams on product messaging, objection handling, and regional tactics

Nov 2017 – Jun 2018 · 7 mos

Mar 2017 – Jun 2017 · 3 mos · Austin, Texas Area

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Austin, Texas Area

• ● Collaborated with the Head of Product to develop a consumer research technology that collected rapid feedback from highly targeted audiences for more informed product decisions
• ● Established relationships at web content partners to deliver our survey product within traditional ad units
• ● An aggregated audience of over 150m monthly unique was built, including access to focused
• demographics in Travel, Food, Sports, Gaming, Moms
• ● Executed a GTM strategy that focused on brand awareness leveraging publications in industry news
• sites, partnership content, webinars, and events like SXSW

Sep 2013 – Dec 2014 · 1 yr 3 mos · Austin, Texas Area

• ● Owned the partnership marketing strategy, responsible for forming the enterprise partnership with Google’s “Wallet” division
• ● Designed a content marketing strategy focused on live webinars with industry leaders to drive hundreds of targeted enterprise leads
• ● Leveraged webinar content for video content across social channels, white paper downloads to drive leads, sales and marketing materials, and reputation building

Aug 2013 – Oct 2013 · 2 mos · Austin, Texas Area

• Techstars is a mentorship-driven startup accelerator founded by David Cohen, Brad Feld, David Brown, and Jared Polis.
• I was an associate for the first Austin Techstars in 2013. Read about my experience here: http://www.techstars.com/a-techstars-associates-journey/

Sep 2012 – Aug 2013 · 11 mos

• Gathered technical requirements, designed solution to meet 5 month tight deadline, and acted as main point of communication between Capgemini and client to implementation ERP System
• Awarded Extreme Team award for "focused efforts to drive the timely and quality completion" for SAP Domestic - ISPA Go-Live by client project directors
• Sole analyst responsible for data collection, manipulation, and analysis for the indirect procurement catalogs and contracts of 1,832 Target Stores nationwide
• Managed and trained 8 client legal professionals and 2 offshore resources in system functionality and legacy data conversion for national use

Jun 2012 – Dec 2012 · 6 mos

• Facilitated cost/benefit analysis with internal leadership for purchase of Spigit idea management software
• Drafted winning written proposal that led to national roll out of software for 2013
• Taught 30+ hours of education classes for 40 consultants about methodology and innovation software.

Aug 2011 – Sep 2012 · 1 yr 1 mo

• Managed client expectations and training for 4 months of system testing for client “super users” in the SAP contract management and strategic sourcing
• Responsible for data management of sourcing requirements gathering, system development, and testing

Dec 2011 – Oct 2012 · 10 mos · Houston, Texas Area

• Designed and managed development of prototype and beta B2C website to test if photo contests could be used to monetize social media resulting in 65,000+ page views in first month
• Built relationships with major bloggers to drive traffic, conducted customer interviews to drive improvements, and used Google Analytics to test customer interaction levels
• Pivoted to B2B model, offered mobile photo contests as an interaction tool and revenue generator for crowds at events based on social influence lessons learned
• Tested minimum viable product with local Houston Bars and Minor League Baseball team the Somerset Patriots to understand market value

Jul 2009 – Jan 2010 · 6 mos · Ridgefield, Ct

• Conducted research on University of Colorado Boulder and Berkshire Secondary School sustainable history, future goals, budget, and political legislation relevant to the PowerPlay Solar product offering
• Analyzed data to identify how PowerPlay Solar services may fulfill client needs; synthesized findings and developed recommendations which were ultimately used in client presentations
• Collaborated with management team on issues such as product branding, financing, and distribution for short term and long term planning