Sep 2020 – Mar 2021 · 6 mos

• • Managing and improving entire operations perimeter – Customer Support, Financial Operations, Fraud Management, KYC/AML/Merchant On-boarding, Settlements

Nov 2018 – May 2023 · 4 yrs 6 mos

• Part of the global leadership team that turned the business around
• Transformed the commercial function resulting in 30% revenue CAGR
• Shortened time to market by 50%, improved sales discipline and forecasting, aligned CRM across regions, created Commercial Excellence and Global Marketing Functions
• Drove cost optimization with acquiring partners and payment providers resulting in significant annual cost savings
• Established Crypto division ground-up: identifying markets/USP/product, building team & launching operations

Jul 2018 – Nov 2018 · 4 mos

• • Refocused company sales on global enterprise merchant segment

Nov 2017 – Jun 2018 · 7 mos

• • Restructured 2 organizations and implemented GTM to ensure on-target budget execution

Nov 2012 – Nov 2017 · 5 yrs · Moscow, Russian Federation

• Set-up PayPal Russia from securing banking license to reaching 70% market share in cross-border e-commerce payments
• Structured the local organization to comply with regulatory and compliance requirements
• Drove commercial strategy and execution - PayPal Russia attracted >10,000 merchants, >2M active consumers in less than 3 years. Over $1Bn in payment volume
• Secured global prioritization and launch of products for customer and merchant identification (KYB/KYC), enabling local merchant on-boarding and increase of limits for consumer operations
• Directed the launch of local operations & new financial products - local transactions and withdrawal to banks, launch of local acquiring with one of the largest banks in Russia, Qiwi payments on eBay. Russia was the first country to launch cash top-up via >16,000 retail outlets
• Interaction with the Central Bank of Russia and other regulators and government bodies. Active participation in changing AML/CTF and National Payment regulation

Feb 2011 – Oct 2012 · 1 yr 8 mos

• Overall regional responsibility for sales/marketing, operations, HR and service
• Triple digit sales growth in 2011 - fastest growing region in EMEA
• Significantly increasing market share of the high-end smartphone segment
• Developing retail and operator business in the region
• Restructuring distribution and organization in the Middle East and South Africa. Establishing distribution in West and East Africa.

Nov 2009 – Feb 2011 · 1 yr 3 mos

• Responsibility for PR, Brand, MarComms, Retail Marketing, Digital and Sponsorships
• Significantly raised HTC brand awareness and retail recommendation in EMEA in 12 months
• Led regional and country marketing strategy during a pivotal time for HTC
• Directed the creation of an award-winning EMEA and a Global 360 ATL/BTL campaign
• Drove the creation of a Go-to-Market organization and process
• Contributed to winning the Brand of the Year, Handset of the Year and Company of the Year awards in 2010
• Contributed to HTC being named among the 100 Most Valuable Global Brands by Interbrand
• Named 48 out of Marketing Power 100 most influential marketing professionals by Marketing Magazine for 2010.

Dec 2008 – Sep 2009 · 9 mos · London, United Kingdom

• Overall responsibility for LCD TV, Digital Imaging and Digital Instant Business Units.
• Restructured the product and marketing organisation to drive category P&L ownership across BUs
• Lead the creation of a new range of Digital Products for EMEA
• Formulated and executed the EMEA marketing/PR plan launching the pioneering Digital Instant range of products
• Lead the effort of restructuring the service organisation
• Jointly prepared the post-acquisition business plan

Oct 2007 – Dec 2008 · 1 yr 2 mos · London, United Kingdom

• Restructured the Distributor Region – Eastern/Central Europe, Russia/CIS, Middle East, Africa. Redefined strategy/country participation creating a new distributor network
• Led successful negotiations on licensing the brand for LCD TV products. Negotiated setting-up of sub-contract manufacturing of LCD TVs in Eastern Europe
• Opened subsidiary offices and created Polaroid infrastructure in SE Europe and Russia
• Set and executed sales and marketing strategy for the region delivering up to 10% market share gains in selected categories & markets in 1 year.

Jan 2007 – Oct 2007 · 9 mos

• Coordinated product and marketing launches across the region for all product and service groups for Digital Products
• Defined regional channel and cross-category strategy and participation
• Provided strategic direction and day-to-day support to pan-European account management
• Led the redefinition of the pan-European merchandising strategy and launch of a new platform.

Apr 2006 – Dec 2006 · 8 mos

• Regional P&L responsibility for the kiosk business division
• Achieved profitable category growth in 6 months
• Overall long and short-term product planning and forecasting responsibility

Oct 2004 – Apr 2006 · 1 yr 6 mos

• Developed the European strategy behind Kodak.com
• Started the online commerce platform in 6 countries
• Led marketing and product management for Kodak Gallery and Mobile
• Took major part in developing partnerships with T-Mobile, O2, SFR and Nokia
• Had overall responsibility for CRM, SEO and online marketing
• Acted as Head of the Business Research function for 1 year

Oct 2001 – Oct 2004 · 3 yrs · Cambridge, United Kingdom