Nov 2021 – Nov 2023 · 2 yrs · San Francisco Bay Area

Jan 2017 – Feb 2022 · 5 yrs 1 mo · San Francisco Bay Area

Jan 2016 – Jan 2016 · 0 mo

Jan 2010 – Jan 2015 · 5 yrs

• Led digital marketing for AsiaPac, Japan and China region ($7B business) spanning owned and earned digital and social media, paid performance and brand campaigns, and digital analytics and measurement:
• Corporate website, communities, social channels, social ambassador network
• Engagement optimization, A/B testing
• SEO, SEM, retargeting
• Display, video, programmatic, ABM
• Online-offline integrated campaigns
• Measurement, analytics, attribution

Jan 2010 – Jan 2015 · 5 yrs

• Built Greater China Marketing into a high performance, data-driven, digital first operation driving best-in-class revenue funnel and industry thought leadership. Responsible for marketing strategy, solution marketing, vertical and partner marketing, brand, event and digital marketing for $2B+ portfolio of business.
• Doubled revenue marketing contribution to $300M+ pipeline in 2 years (25% of commercial pipeline) through building inbound and digital channels, content strategy and optimizing ROI across all inbound and outbound channels
• Packaged in-house capabilities into Marketing-as-a-service offering to select network of channel partners, scaling reach to underserved markets and accelerating bookings impact
• Expanded brand recognition, thought leadership and customer penetration with launches and campaigns in key IT solutions: Cloud infrastructure, Collaboration and security SaaS, Mobility, IOT
• Led brand campaign across top 7 APJC markets, driving core digital transformation messaging through localized brand campaign.

Jan 2006 – Jan 2010 · 4 yrs

• Led Strategy, Planning and Operations function for Global Marketing:
• Strategy, Annual planning, Budget management
• Strategic initiative management
• Marketing Professional Development and Enablement
• Executive Communications
• Regional sales, marketing and BU stakeholder interlock
• Marketing Performance Management: Goal setting, dashboards and metrics
• Lead management process and systems
• Operations Reviews
• Marketing and business analytics, reporting shared services
• Marketing Technology
• Marketing database
• Led enterprise-wide customer data and analytics initiative, partnering with IT to deliver a standardized analytics platform for thousands of sales and marketing users. Built central team responsible for advanced analytics and modeling.

Jan 2002 – Jan 2006 · 4 yrs

• Led Marketing Operations for Worldwide Commercial Marketing.
• Led strategic planning for Commercial Business Council including market, customer and competitive intelligence, segmentation strategy and growth strategy.

Jan 2001 – Jan 2002 · 1 yr

• Responsible for marketing for Catalyst switching products

Jan 1998 – Jan 1999 · 1 yr · Vancouver, Canada Area

• Led strategic planning including analytical modeling for major contract sales with De Beers, and creation of diamond manufacturing industry in Northern Canada with local government and indigenous groups.

Jan 1996 – Jan 1999 · 3 yrs · Sydney, Australia

• Corporate Venturing / New Business Creation: Developed new outcome-based service offering for large global industrial client by leveraging sensor data, analytics and in-house expertise. Successfully field piloted at major customer sites leading to creation of new value-sharing services business.
• Corporate Strategy: Created strategic scenario planning war-game for C-suite of utility client facing market deregulation to "play out" the future of the industry and develop corporate strategy addressing competitive threats and new growth opportunities.
• Change and transformation: Led teams in financial services, utilities, manufacturing and defence to turnaround performance through customer and product portfolio rationalization and process redesign.