Jan 2025 – Present · 1 yr 3 mos · Remote

• Helping small businesses, solo entrepreneurs and creative minds to plan, build and publish SEO-optimized websites.
• Hit me up if you need:
• a website that works, looks good and makes you independenent.
• SEO-strategies that drive long-term results.

Mar 2021 – Dec 2023 · 2 yrs 9 mos · Dortmund, North Rhine-Westphalia, Germany

• About 3 million elderly people in Germany are living in poverty.
• With Omma Socken we aimed at reducing that number by donating 10% of our revenues to organizations that specifically and effectively address problems like poverty and loneliness among the elderly.
• After a successful crowdfunding campaign in spring 2021, we established a profitable socks business and engaged elderly people in local elderly homes in a knitting community.
• We closed Omma Socken at the end of 2023 to focus on our full-time jobs. The knitting community still exists.

Jan 2021 – Jul 2021 · 6 mos · Cologne, North Rhine-Westphalia, Germany

• Read about my experience at DvH Ventures here: https://www.linkedin.com/pulse/die-h%C3%B6hle-der-l%C3%B6wen-oder-doch-ganz-anders-wie-es-ist-als-grobe/
• DvH Ventures is one of the leading early-stage investors in Germany and invests in technology driven startups with disruptive products and services. Thereby, the area of interest ranges from FinTech and Big Data to art and culture, and from training and development, to mobile advertising. As the independent Venture Capitalist of the publisher Dieter von Holtzbrinck, DvH Ventures offers capital and mangement support as well as access to the readers of the publishing house DvH Medien („Handelsblatt“, „Tagesspiegel“, and „Die ZEIT“). For more information: www.dvhventures.de

Sep 2020 – Dec 2020 · 3 mos

• Motius is a unique R&D company that uses the technologies of the future to develop innovative products and prototypes for world-class companies.
• Strategic Content Marketing, Performance Marketing and Stakeholder Relationship Management, e.g.:
• Implementation of Inbound Marketing Strategy for B2B lead generation
• planning and creating SEO-optimized content, especially blogposts and landing pages
• planning, creating and implementing lead-generation strategies with cross-functional teams, especially gated content
• creating and implementing content for Wordpress website relaunch
• Key results after 18 months:
• 36 blogposts creating +50.000 views and impressions across different platforms and search engines
• companywide Google organic impressions +250% due to strategic content marketing
• +1.000 marketing qualified leads generated through organic content marketing
• ca. 10.000 google impressions and avg. of 2% CTR within 6 months with 5 landing pages
• doubled newsletter audience, achieved above industry average opening, and click rates

Sep 2019 – Aug 2020 · 11 mos

Jun 2019 – Aug 2019 · 2 mos

Mar 2019 – May 2019 · 2 mos

• brytes makes websites respond to human feelings.
• Analysis of relevant new markets, their potentials and their competitive landscapes with the goal of providing all required information for the development of market entry strategies
• Research and analysis of investment opportunities (general landscape, business angels, accelerator programs) to deliver a management ready report that guided brytes' financing strategy
• Conceptualization of brytes' online strategy (general presence, portals, website, etc.) with a focus on social media and strategic content marketing
• Development of recruiting approaches and fundamental guidelines to generate, approach and select suitable prospective employees in various disciplines via online channels
• Support of the Software Engineering and Product Development Team within the scope of software testing activities, performance tracking and simple programming tasks

Aug 2018 – Feb 2019 · 6 mos

Sep 2017 – Jan 2019 · 1 yr 4 mos · Dortmund, North Rhine-Westphalia, Germany

Apr 2016 – Jan 2017 · 9 mos · Dortmund, North Rhine-Westphalia, Germany