Taylor Porter

Co-Founder

Boise, Idaho, United States13 yrs 6 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in B2B content strategy and storytelling.
Proven track record of high ROI in content marketing.
Strong background in technical writing for complex industries.

Stackforce AI infers this person is a B2B content strategist with expertise in SaaS and cybersecurity industries.

Contact

Skills

Core Skills

Content StrategyB2b MarketingSeoContent MarketingDigital MarketingCopywritingEditing

Other Skills

Technical WritingStorytellingCollaborationContent RoadmapCampaign ExecutionUX WritingContent GuidelinesAI for SEOBlog MarketingData ScienceAgentic AI DevelopmentGenerative AIOpen-Source SoftwareDigital StorytellingBrand Storytelling

About

I am the owner and Chief Writing & Story Officer at the copywriting and content marketing agency Inknami. We work with leading B2B software companies to develop their content strategy and create assets that convert. Our industry expertise includes analytics, BI, machine learning, AI, HR, and cybersecurity. You can visit our website at inknami.com. I have experience working with both B2B and B2C companies as a content marketer, content strategist, copywriter, and even copy editor, including experience at data analytics leader Alteryx and cybersecurity leader CrowdStrike. Wondering if Inknami is a fit for your marketing team? Feel free to reach out to me on LinkedIn or book a 30-minute discovery call at https://calendly.com/inknami.

Experience

13 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 3 mos

Current Experience

Inknami b2b writing services

Storytelling & Content Strategy Lead | Co-Founder

Jan 2022 – Present · 4 yrs 3 mos

As a B2B tech content writing agency, we provide technically-savvy long- and short-form copy that's clear and to the point. Some of our services and highlights:
● E-books, white papers, blogs, data-driven research reports, customer stories
● We specialize in technical subject matter, including, AI, data science & machine learning, data analytics, HR, BI, and cybersecurity
● We take the time to understand your product, brand, audience, and unique content needs
● We're communicative and easy to work with
● We take the time to create content that's more than buzzwords so your content is impactful and has a long shelf life
● Our high-quality first drafts usually don't require many (if any) edits, which means less hassle for your team and faster time to market

Content StrategyTechnical WritingB2B MarketingStorytelling

Crowdstrike

Content Strategist

Aug 2021 – Dec 2021 · 4 mos

● Led the content strategy and content marketing function for Falcon LogScale at CrowdStrike
● Worked with the SEO team to launch a website glossary that helped Falcon LogScale rank #1 for
non-branded keywords
● Collaborated with product marketing and other SMEs to create compelling, technically-sound
content
● Created the content for and helped launch a community for customers
● Wrote and supported foundational content for a new product launch
● Managed a roster of freelancers to publish regular blog posts
● Audited all existing content and led the creation of a content roadmap
● Oversaw an editorial calendar and executed against it
● Partnered with the demand gen team to execute various paid campaigns
● Gained subject matter expertise in SecOps, DevOps, and ITOps

Content StrategySEOCollaborationContent Roadmap

Alteryx

2 roles

Content Marketing Manager

Promoted

Jul 2020 – Aug 2021 · 1 yr 1 mo

● Worked as a content strategist, writer, and project manager for multiple marketing and content marketing initiatives, including brand refreshes, category launches, end-to-end campaign execution, and the development of TOFU through BOFU content
● Launched and wrote copy for Drift chatbot implementation, which reached 45X ROI in 18 months
● Wrote high-performing blog posts, white papers, digital ads, web copy, email campaigns, and paid
advertisements (paid search, digital, and social), with one blog post reaching 30,000+ views
● Planned and supported content for new product launches
● Wrote persona-targeted content in tandem with the integrated campaigns, brand, partner, product, web, and digital
marketing teams
● Gained subject matter expertise in AI, data analytics, data science & machine learning, AI-powered platforms, BI, cloud data platforms, digital analytics, and marketing analytics, along with expertise in supply chain, manufacturing, office of finance, and more.

Content MarketingCampaign ExecutionDigital Marketing

Content Marketing Specialist

Apr 2019 – Jul 2020 · 1 yr 3 mos

Etekcity

2 roles

Copywriter

Promoted

Aug 2018 – Apr 2019 · 8 mos

● Wrote video scripts, digital ads, packaging copy, landing pages, blogs, and other marketing
materials
● Worked with UI designers to create clear, concise UX copy for the VeSync smart-home app.
Types of UX copy included navigation, CTA buttons, empty-state messages, error messages, and
other UI elements

CopywritingUX Writing

Copy Editor

Apr 2018 – Aug 2018 · 4 mos

● Proofread and edited all content before it went live, fixing mistakes and buffing copy till it shined
● Created style guidelines and conventions for multiple content mediums, including mobile app copy, Amazon
listings, product packaging, product manuals, landing pages, recipe books, e-books, and blogs

EditingContent Guidelines

Schulein fit enterprises

Special Needs Fitness Coach

Nov 2016 – May 2018 · 1 yr 6 mos · Irvine, California, United States

● Worked with a group of young adults in the Down Syndrome Association, helping them exercise and stay healthy

The y (ymca)

Personal Trainer

Sep 2016 – Dec 2018 · 2 yrs 3 mos · Costa Mesa, California, United States

● Led one-on-one sessions with clients to help them reach their health and wellness goals

Freelance writer

Freelance Writer and Editor

Feb 2016 – Jan 2019 · 2 yrs 11 mos

● Worked as a content writer and editor for multiple companies, including Orange Logic, YMCA,
and NJBL
● Wrote and edited internal- and external-facing content for long- and short-form copy