Jul 2025 – Present · 9 mos

• I lead the strategy and execution of Copy.ai’s go-to-market story, defining our positioning, messaging, and category narrative around AI-driven GTM workflows. My focus is on aligning product, sales, and marketing around a unified AI system that transforms scattered workflows into connected customer and employee journeys. I partner with leadership to shape mission, vision, and values, guide product launches, build scalable storytelling frameworks, and arm sales with the narratives and assets that move revenue.
• Beyond messaging, I own the full spectrum of product marketing functions, from competitive analysis and market research to pipeline acceleration and field enablement. I work cross-functionally to translate customer insights into differentiated positioning, drive adoption of new features, and ensure consistent storytelling across demand generation, content, and customer success. I also design new playbooks, GTM maturity frameworks, and category-defining campaigns that equip revenue teams with the clarity and confidence to win.
• At Copy.ai, my role sits at the intersection of AI, content strategy, and revenue enablement, ensuring our platform is not only positioned to capture market share today, but also shaping how the broader industry envisions the future of GTM.

Jun 2023 – Present · 2 yrs 10 mos

• I might be one of the luckiest SOB's around right now. My job is to build and automate processes with AI in a way that makes content better. Handing off tedious tasks to a robot means I have more energy to be creative on more impactful work and, ironically, allows me to have more human conversations.

Jan 2023 – Jun 2023 · 5 mos · Remote

• Helpful Marketing was an awesome idea: AMAZING content that's actually helpful for B2B. Then AI came out, and the business model changed real quick.
• So now it's a test site to showcase how crazy AI automation is. It's a work in progress, and is one of the many AI experiments running. :)

Jul 2022 – Nov 2022 · 4 mos · San Francisco Bay Area

• I'm helping to grow the largest decentralized corporate university. Working with the world's best and brightest, we're helping professionals upskill, network, and become leaders in their field.

Nov 2021 – Jul 2022 · 8 mos

• I work with awesome clients on their content needs. While this can include long-form blog posts, I'm specializing in email and landing page copy that drive new leads on auto-pilot.

Jan 2020 – Nov 2021 · 1 yr 10 mos · Quebec, Canada

• Writing tons of cool content, learning about the struggles of email marketing, and basically just being mentored on how to be awesome. It's a pretty sweet gig.

Nov 2018 – Jan 2020 · 1 yr 2 mos · Quebec, Canada

• Strategic research & planning--SEO, content marketing
• Keyword & content research, on-page optimization, link building
• Research, production, promotion of top quality content
• Monitoring & analyzing performance--SEO, load times, traffic, conversions
• Create video presentations as a channel for driving traffic

Sep 2018 – Dec 2018 · 3 mos

• (This was a contract position) I created the Fitness M8chine website for personal trainer Jarryd Smith. I am writing the blogs (using the most up-to-date SEO strategies), creating copy for the website, running an original podcast, and contribute to their social media content (mainly Facebook and Twitter). In short, I wore many hats with Fitness M8chine, but specialize in content creation and editing.

Jun 2018 – Oct 2021 · 3 yrs 4 mos · Greater New York City Area

• I write articles on some of the hottest destinations around the world, as well as develop email campaigns that are sure to create engagement from our large readership base.

Aug 2015 – Jun 2017 · 1 yr 10 mos · Villejuif, France

• Created fully immersive English weeks for university students to train in Business English
• Designed and delivered original lesson plans to engage English learners
• Reviewed and corrected student IELT’s exams while tracking/managing student progress
• Managed group sizes of 15-40 people

Jun 2015 – Jun 2018 · 3 yrs

• Write 1,200 blog posts teaching others how to learn French
• Incorporate best SEO strategies to help our readers find us
• Brainstorm/outline all topics before creation
• Thoroughly research topics so our readers are getting the best and most factual content

Sep 2014 – Jun 2016 · 1 yr 9 mos · Paris Area, France

• Worked under four department heads teaching grammar and vocabulary for general and professional English
• Created and delivered original lesson plans to reach culturally diverse classrooms
• Strongly emphasized rhetorical strategies for ESL business students
• Tracked progress through assessment and reporting within teaching groups

Jan 2013 – Jan 2014 · 1 yr · Quebec, Canada

• Designed student/group specific lesson plans to improve students’ business English
• Served as a mediator between students and administration to voice compliments or concerns about the company
• Developed a workshop in professional public speaking in English
• Created a vibrant teaching atmosphere in which adult learners felt safe to make mistakes and grow from them

Jan 2011 – Jan 2012 · 1 yr · Sacramento, California Area

• Taught students to outline, research, and deliver a professional speech
• Created and delivered thirty-two original lesson plans each semester
• Tracked student progress and reported directly to the department head
• Attended and contributed to school meetings and weekly briefings