Sabyasachi Chakraborty

Digital Marketing Specialist

Kolkata, West Bengal, India15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16+ years of digital marketing experience
Expert in Google Ads and PPC management
Proven track record in lead generation and ROI maximization

Stackforce AI infers this person is a Digital Marketing Expert with a focus on performance-driven strategies in B2C environments.

Contact

Skills

Core Skills

Digital MarketingGoogle AdsLanding Page OptimizationSeo

Other Skills

Digital StrategyPerformance MarketingTeam ManagementBrandingMarketing Campaign ManagementOnline Campaign ManagementPaid Social Media AdvertisingPaid Media AdvertisingPaid Search CampaignsSearch Engine Marketing (SEM)Team LeadershipCampaignsOnline Lead GenerationCampaign ExecutionLead Generation

About

Seasoned Digital Marketing Consultant and Trainer in Kolkata with 16+ years of extensive experience in Google Ads, digital marketing strategy, PPC campaign management, and Social Media Marketing. I am passionate about delivering exceptional results using the latest digital marketing tools and techniques. My expertise lies in creating and implementing highly effective digital marketing strategies, Google Ads, and PPC campaign management that drive traffic, generate leads, and maximize ROI.

Experience

Merlin group

4 roles

Senior Manager - Digital Marketing

Promoted

Jun 2023 – Present · 2 yrs 10 mos

Strategy Management in Digital Marketing
Branding through Digital Media
Team Handling
Budgeting for Digital Media

Digital StrategyDigital MarketingPerformance MarketingTeam ManagementBrandingGoogle Ads+6

Digital Marketing Manager

Apr 2022 – May 2023 · 1 yr 1 mo

Technical Optimization (Google & Facebook Ads)
Landing Page Optimization
Custom UTM Optimization
Scroll Depth Optimization
MI,SI & IFS Strategy
RFM Analysis

Landing Page OptimizationGoogle AdsTeam LeadershipCampaignsOnline Lead GenerationCampaign Execution+18

Assistant Manager - Digital Marketing

Promoted

Jan 2021 – Mar 2022 · 1 yr 2 mos

Managing Google Ads account of All Residential Projects
Managing Website of Merlin Group of Companies
Managing Website of Ibiza The Fern Resort & Spa Kolkata & Princeton Club
Managing Facebook & Google Ads account of Ibiza The Fern Resort & Spa Kolkata & Princeton Club
Google Tag Manager Integration for All Projects
Managing Google Analytics Account for All Projects

Google AdsYouTube MarketingCampaignsCampaign ExecutionPPCPaid Media Advertising+15

Senior Digital Marketing Executive

Aug 2017 – Dec 2020 · 3 yrs 4 mos

Managing Google Ads account of All Residential Projects
Managing Website of Merlin Group of Companies
Managing Website of Ibiza The Fern Resort & Spa Kolkata & Princeton Club
Managing Facebook & Google Ads account of Ibiza The Fern Resort & Spa Kolkata & Princeton Club
Google Tag Manager Integration for All Projects
Managing Google Analytics Account for All Projects

Google AdsCampaignsSEOCampaign ExecutionPPCPaid Media Advertising+12

Hearing plus

Deputy Manager - Digital Marketing

Jan 2017 – Mar 2017 · 2 mos · Kolkata Area, India

My Job profile was to handle different type of Digital Marketing Agency as well as consultant for Digital Marketing activities of Hearing Plus, Speech Plus & Bengal Speech.

Google AdsCampaignsSEOCampaign ExecutionPPCPaid Media Advertising+14