Jun 2016 – Feb 2020 · 3 yrs 8 mos · Hyderabad Area, India

• Telebu Communications is an enterprise communication product company with a presence in 5 countries. It has a suite of 6 products with a topline of $Xmn USD. It also operates B2C lifestyle products across the ticketing and medical verticals in the GCC market. A key member of the Telebu leadership team, I built and led a 40-member team to manage marketing and online sales for Telebu.
• Accomplishments and Key Deliverables
• Marketing strategy and execution: Launched 3 new products from scratch in 2 years across the Indian and GCC markets
• Product Team: Involved with all aspects of product roadmap including UI-UX, positioning, customer experience and customer feedback.
• Paid & Content Marketing: Own paid campaigns for the products with a strong focus on ROI and topline revenue for organization. Devised omnichannel content strategy including blogs, social media, Quora, etc. Built a strong video scripting and production team.
• PR and Branding: Partner with PR agency and manage the brand presence for Telebu. Led the rebrand from SMSCountry to Telebu Communications
• Inside Sales: Setup team, created lead qualification framework, processes, metrics and tracking from scratch. Handed over the team once attaining its goals.
• App marketing and Analytics: Firebase implementation and analysis, report progress and change strategy
• Offline Marketing: Sales collateral, event participation, business proposals and partnerships
• Team Leadership: Building the team with all the capabilities needed to run a marketing division, mentoring them to improve their efficiency, creating a second-line of managers, and ensuring our goals were met.

Aug 2013 – Jan 2016 · 2 yrs 5 mos

• 7Vachan is a seed-funded venture in the wedding consultancy and aggregator space, with a vision to
• simplify the wedding space.
• Accomplishments and Key Deliverables:
• Worked directly with the founder on marketing, online sales, and fund-raising
• Creation and execution of vendor-side (B2B) and customer-side (B2C) marketing strategy
• Pitch deck preparation and VC interaction

Jul 2011 – Jun 2014 · 2 yrs 11 mos · Greater Hyderabad Area

• The Birthplace is a boutique premium birthing facility chain established in Hyderabad. As the first employee of the Birthplace, was involved in it at a granular level– my responsibilities included:
• Strategized and ran marketing and GTM strategy for the firm’s digital presence. Lead and ran paid campaigns. Worked closely with the sales team to refine leads and improve ROI.
• Liaised with multiple agencies to create the logo, website, social media channels and the PR efforts.
• Standardized their campaigns and processes that still works well for them

Apr 2011 – Jun 2021 · 10 yrs 2 mos

• Helping entrepreneurs chart out their marketing strategy by understanding their short-term and long-term goals. Also, help them recruit the resources they will need to execute this strategy - whether it is outsourced (agency-model) or to built an in-house team.

Jan 2005 – Jul 2009 · 4 yrs 6 mos · Greater Hyderabad Area

• Google launched their ad operations support in 2003 in Hyderabad. As one of the earliest employees, I handled multiple roles and received 4 promotions in 5 years. In my last role, I managed a mix of 4 different teams, with a team size of ~25 people across 2 locations. Select roles and responsibilities included:
• Vertical Lead for the Travel vertical - AdWords Direct Customer Sales
• Lead Jumpstart Team for onboarding of new advertisers
• Manager for AdWords Optimization Trainers with a trainee base of ~200 Indian Googlers. Selected as the first optimization trainer in the India office, with a base size of ~500 trainees. Handled several training sessions for multiple client geographies (US, UK, JAPAC).
• Managed Quarterly Sales Target based performance goals, along with operational metrics, customer CSAT, work allocation, quality checks, performance feedback etc.

Mar 2004 – Sep 2004 · 6 mos · Austraila

• I relocated to Australia after marriage, and I worked on a series of temporary jobs. Most prominent amongst these was working with Fuji Xerox Corp. My role involved working with office supplies. This role involved working with colleagues from very diverse backgrounds – both work-wise and nationality.

Jan 2003 – Oct 2003 · 9 mos

• UCMAS, a mental development program for children, with around 6000+ centers across the world was launched by Ominosoft Technologies in India in 2003.
• Franchise manager: Handling the franchisee network including new set-up.
• Master Operations: Manage day-to-day operations of the master franchise in Baroda

Sep 2002 – Jan 2003 · 4 mos

• A technical skills training institute chain offering courses to students and professionals.
• Technical Trainer – Visual Basic, C, C++, Oracle 8i, Front Page, HTML and Writer