Feb 2024 – Jun 2025 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Key Roles:
• Retention Strategy Development: Developing and implementing comprehensive retention strategies to increase customer loyalty and lifetime value.
• Campaign Planning and Execution: Planning and executing targeted campaigns to engage existing customers, encourage repeat purchases, and drive customer advocacy.
• Data Analysis: Analyzing advanced-level data to create overall marketing strategy and communication which helps in delivering hyper-personalised targeting.
• Customer Experience Enhancement: Collaborating with cross-functional teams to improve the overall customer experience and increase customer satisfaction.
• Public Relations: Planning and managing PR campaigns to maintain a positive brand image and create brand awareness.
• Growth Initiatives: Developing and implementing initiatives like community building and affiliate marketing to drive customer growth and acquisition.

Nov 2023 – Jan 2024 · 2 mos · Gurugram, Haryana, India · Remote

• Key Roles:
• Handling Multiple D2C Brands: Successfully managing the marketing automation for 5+ D2C brands simultaneously, ensuring each brand's unique needs and objectives are met.
• Team Leadership: Leading a team of marketing automation professionals, providing guidance, mentorship, and support to ensure the successful implementation of marketing automation strategies.
• Strategy Development: Developing and executing advanced marketing automation strategies to enhance customer retention, drive sales, and improve overall ROI.
• Advanced Analytics: Preparing a data dashboard in Looker Studio and analyzing all the metrics to identify trends, measure effectiveness, and provide actionable insights for campaign optimization and future strategy development.
• Campaign Optimization: Continuously optimizing marketing campaigns based on data analysis and performance metrics to improve results.

Apr 2023 – Nov 2023 · 7 mos · Gurugram, Haryana, India · Remote

• Key Roles:
• Campaign Planning: Strategizing, planning, and executing automated marketing campaigns across various digital platforms to ensure targeted and timely communication with our audience.
• Data Analysis: Analyzing campaign performance data to measure effectiveness, and provide insights for campaign optimisation.
• User Journey Creation: Mapping out and optimizing the user journey to enhance customer experience and drive conversions.
• RFM Analysis: Implementing RFM (Recency, Frequency, Monetary) analysis to segment customers based on their buying behavior, allowing for targeted and personalised marketing campaigns.
• Intent-Based Segmentation: Implementing intent-based segmentation to categorise customers based on their purchase intent and behavior, enabling more targeted and relevant marketing communications.

Jul 2022 – Mar 2023 · 8 mos · Gurugram, Haryana, India · Remote

• Key Roles:
• Campaign Execution: Implementing and managing automated marketing campaigns across various digital platforms to ensure timely and effective communication with target audiences.
• Workflow Designing: Creating and designing workflows to streamline marketing processes and improve efficiency.
• Competitor Analysis: Conducting thorough competitor analysis to identify market trends, opportunities, and threats, and using this information to enhance our marketing strategies.
• Basic Segmentation: Utilising basic segmentation techniques to categorise customers into segments such as demographics, behavior, and preferences, enabling targeted and personalised marketing campaigns.
• Tool Management: Proficiently using marketing automation tools and software to execute and monitor campaigns, ensuring they run smoothly and achieve desired outcomes.
• Collaboration: Working closely with cross-functional teams, including sales, design, and content, to ensure cohesive and integrated marketing efforts.

Oct 2020 – Dec 2020 · 2 mos · Delhi, India

Jan 2020 – Mar 2022 · 2 yrs 2 mos · Guwahati, Assam, India

• Key Roles:
• Creation and Implementation of end-to-end marketing plans for clients.
• Responsible for creating OOH campaigns for both B2B and B2C Clients.
• Formulation of marketing strategies to increase brand visibility.
• Worked for clients who are in Health, HORECA, Retail, Real Estate, and
• Education sector.
• Planning content for increasing engagement on the social media handles.

Jun 2019 – Jul 2019 · 1 mo · Delhi, India

Mar 2016 – Apr 2016 · 1 mo · New Delhi Area, India