Balsa Kosic — Founder

Start a conversation with your entire market using your most relevant message. That’s my offer to you. But... before we jump into the specifics — here’s the backstory that got me here… Graduated business school in 2022, jumped into finance at a Fortune 500 company… hated it. Four months in, I was already plotting my escape. Beginning of 2023 I moved to Berlin. Started selling marketing services to restaurants. I knew I was missing something but this experience introduced me to the world of cold email. Q4 2023, GPT-3 dropped and I heard of a tool called Clay. I was immediately fascinated. Realized I could scale the 50 manual emails I was sending to 10,000 without losing quality. Crazy, right? June 2024, I joined a Clay outbound agency. Became a verified Clay expert and enterprise partner. Helped scale the agency from $20K → $100K+ MRR in less than a year while moving from CSM → Head of Operations → COO & Partner. Oct 1, 2025 → started my own company. Mission: help revenue teams run outbound the right way. Give them full visibility into their Total Addressable Market. Teach them to programmatically score accounts by pain level and need for specific value props in their solution. All while pushing scale as an imperative. And after serving 30+ B2B companies & sending 3M+ emails, here’s my best practice: Once you build your ICP, you need to create a map: • What public data, if true (or false), tells me a pain I solve probably exists? • What public data signals a need for a specific value prop in my solution? Then you cut the entire market into segments based on that data, refine your offer for cold traffic, and build messaging per segment. Once message–segment fit is reached, you scale it fully. When all segments reach fit? That’s message–market fit. Then you hit every prospect with a sequence every 60–90 days — on repeat — to maximize growth. Anything else? It’s just leaving money on the table. Want to talk about automated outbound? Drop me a LinkedIn message & let’s connect! On the occasional break from clay tables, you’ll find me either playing some basketball or fighting to get back to 2000 ELO on chess.com blitz (currently at 1756).

Stackforce AI infers this person is a B2B SaaS expert specializing in outbound marketing and sales strategies.

Location: Berlin, Berlin, Germany

Experience: 2 yrs 6 mos