Nov 2018 – Present · 7 yrs 5 mos · London Area, United Kingdom

• Avantage has been building a trusted brand, engagement by engagement. Our growth strategy is based on providing the specialized skills required to help our leading enterprise clients adopt the modern capabilities required to compete and innovate in a disruptive world. With a results based approach, we combine great people with advanced IP, tools and systems, that positions us a notch above in a highly competitive marketplace.

Aug 2018 – Present · 7 yrs 8 mos · London Area, United Kingdom

• Cheetah Transformation helps organisations use the Smartsheet work management platform to increase visibility, improve collaboration, and deliver better results across their entire business.
• Smartsheet is helping companies large and small to move faster, drive innovation and achieve more. Cheetah Transformation is here to provide everything you need to successfully embed Smartsheet into your organisation. As a leading UK Smartsheet consultancy, and as Smartsheet Control Center experts, we provide support, training, and consultation to large organisations to make Smartsheet work for you. Cheetah Transformation works with leading companies in the UK and EU including Amazon Prime, Savills, News UK, c2c Railway and Exodus Travels.
• If you’d like to find out more about Smartsheet and Cheetah Transformation, visit the website www.cheetahtransformation.co.uk and get in touch to schedule your free discovery call.

Jul 2017 – Apr 2019 · 1 yr 9 mos · Greater Leeds Area

• Delivering the Go to Market process through Smartsheet to ensure new products launch in time with retailers. Arla launches over 1,400 brand and own label products each year, and the Snartsheet syatem developed ensures all stakeholders know what they need to do, from product development to sales managers negotiating listings with retailers. Dashboards created to ensure the Exec team, Category, Brand and Retailer teams know the status of the NPD / Go to Market plan, bringing visibility to ensure any blockages can be dealt with quickly.

Feb 2016 – Feb 2017 · 1 yr · Park Royal, London, United Kingdom

• Developed & launched the Category Management process, launching categories to cash & carry customers (independent retailers) & to the Best-One group of convenience retailers. Established many Trading processes, Range Reviews, engaging all cross functional teams & reporting to the Board every week. Early results showed increases in customer satisfaction, increases in sales & funding from suppliers, reduced ranges and new signage / POS in depots.
• View https://www.bestway.co.uk/categoryadvice/

Jul 2014 – Dec 2015 · 1 yr 5 mos · London Area, United Kingdom

• Developed & lead the Category Management process, adopted across the organisation to ensure ranges launched on time & hit sales, margin & stock targets. Established Trading rhythms & rituals & processes (Promo, Pricing, Multi-Channel), training the team & building reports. Established the WGC approach to Master Data as a key enabler for Multi-Channel & CDC.

Feb 2013 – May 2014 · 1 yr 3 mos · Richmond, London, United Kingdom

• 1. Scaling Merchants Project Manager: developing business plans with retailers (e.g. Debenhams), building strategies across 4 work-streams: Range & Sourcing, Merchandising, Marketing and Trust & Service. Debenhams was the fastest merchant to achieve $1m sales on the eBay platform.
• 2. Xmas 2013 Promotions & Campaigns Manager: co-ordinating the ‘Super Weekend’ & Xmas campaigns (worth $55m), offering great deals to customers via the curation of inspirational gift ranges.
• 3. Fashion Category Manager: responsible for weekly revenue & developing the Fashion strategy, improving the customer experience, curating in-season collections & surfacing leading Brands & Merchants.

Apr 2012 – Dec 2012 · 8 mos · Greater Leicester Area

• Developed the Trading net profit reporting system which enabled commercial teams to improve net margins by 5% points over 6 months. Developed various Trading reports on Tableau, and developed the ways of work / weekly and monthly meeting schedules for the Board of Directors and Trading team. Developed Range Review process which helped increase sales by 10% and reduce stockholding by 20%. Worked closely with CEO to develop proposition in Services: Training Courses, Camera Hire, Camera & Lens cleaning.

Jun 2010 – Mar 2012 · 1 yr 9 mos · North Acton, London, United Kingdom

• Global project lead in reducing the time to launch mobile phone accessories from 12 to 5 weeks. I managed the sales process to 9 EU markets, the souring of products working with colleagues in the US & Asia and the development of new packaging. The new streamlined process led to annual sales of £20m, up 250% YOY, resulting in a partnership with HTC.

Apr 2009 – Apr 2010 · 1 yr · London Area, United Kingdom

• Carderoo is a website where you can create real postcards that get printed and sent through the post to your family & friends.

Jan 2006 – Sep 2008 · 2 yrs 8 mos · London Area, United Kingdom

• Created & built Zebtab with co-founder Richard Edwards from an initial idea to a fully operational desktop alerting application, delivering the latest content from top web publishers to users pc screens. Executed marketing plans to maximise downloads & online advertising revenue:
• 200,000 users across 25 content channels, delivering 11m ad impressions (Sept 08)
• Clients included Man United, Chelsea FC, At The Races, City AM, Hello! magazine
• Awards: Winner, Real Business Digital Elite 07; Winner, Red Herring 100 2008, Web Mission 08
• Zebtab received 2 rounds of seed funding but after many great achievements did not generate enough revenue to justify continuing.

Aug 1998 – Jun 2004 · 5 yrs 10 mos · London Area, United Kingdom

• Developing customer facing business plans to deliver increased business results. I facilitated the Category Management process with FMCG suppliers and Sainsburys staff. Projects delivered on average a 20% increase in sales. Identifying potential cost savings from products or processes and leading project management process to deliver savings. Over a 3 year period, delivered £25m of savings. Specialised in negotiating with large FMCG Branded suppliers

Aug 1996 – Aug 1998 · 2 yrs · South Croydon, England, United Kingdom

• Category Analyst for the Homecare division providing buying teams with suggestions to improve sales & profit. Developed weekly reporting suits. Developed the lunchtime snacking offer which resulted in an incremental £3m turnover (+35% growth).