Apr 2023 – Aug 2024 · 1 yr 4 mos

Apr 2018 – Aug 2024 · 6 yrs 4 mos

• Developed and executed strategic marketing plans to increase brand awareness and market share through market research and competitor analysis.
• Lead integrated marketing campaigns including digital advertising, social media, content marketing, and SEO.
• Managed budgets and collaborated with design, content, and sales teams to ensure consistent brand messaging.
• Monitor campaign performance using analytical tools and optimized strategies for maximum ROI.
• Implemented brand management strategies and developed guidelines to
• strengthen brand equity. Conduct market analysis to identify trends, preferences, and competition, optimizing targeting and personalizing marketing efforts.
• Utilize marketing analytic tools like Google Analytics and Salesforce to track KPIs and measure campaign effectiveness.
• Improve website CTR by 12% and integrated AI Chabot for enhanced customer engagement and support.
• Implement AI-powered marketing automation platforms like the Salesforce marketing cloud to streamline tasks and triger personalized communications.
• Managed vendor relationships and served as the primary point of contact for vendors. Conducted vendor evaluations and assessments to ensure quality and performance standards.
• Negotiate contracts and pricing terms with vendors to optimize cost savings and value for the company

Mar 2016 – Mar 2018 · 2 yrs

• Managing events & exhibitions etc.
• Preparing marketing calendar and Budgeting.
• Product Launch.
• Managing Loyalty program.
• Responsible for Media management.
• Responsible for marketing communication.
• In shop branding execution and monitoring.
• Marketing communication and Collateral development.
• Digital Marketing and website management.
• Responsible for display & signage management.
• Managing consumer promotional activities like road show, mall activation, Marketing campaign etc.
• Procurement of POS, promotional items, marketing gifts etc.
• Creative agency and Vendor Management.

Jan 2014 – Mar 2016 · 2 yrs 2 mos · Greater Delhi Area · On-site

• Developing Brand Communication Strategy (ATL):
• Financial Forecasting & Budgeting
• Responsible to develop marketing plans within the specified budget
• Responsible to develop strategy for product positioning in line with the achievement of volume of sales.
• Preparing and implementing marketing communication plan.
• Advertising, Sales Promotion and Communication strategies.
• Selection and planning of various media vehicles spread across Print, TV & digital.
• Development of TVC, print & Outdoor campaigns.
• Handling Advertising Research, PR & Media, advertising.
• Handling Vendors such as printers, corporate gifting etc.
• Conducting Market research for market intelligence and brand tracking.
• Developing New Product launch plan
• Developing Brand support Programs (BTL):
• Complete campaign development of engaging Channel Partners C&F depots, Distributors Re-sellers(dealers) and End User
• Development of annual loyalty program.
• In-Shop merchandise and retail brand visibility development
• Product Planning:
• To analyze product wise, brand wise, market wise product performance for both retail and institutional segments
• Identifying the right product mix basis markets and price segments for domestic and international markets
• Product pricing and premium planning.
• Distribution channel planning and revenue models
• Responsible for setting and maintaining systems and processes within the marketing department to increase working efficiency.
• Vendor management and agency coordination.
• Monitoring and managing all payouts from marketing department, preparing marketing & media budgets, acting on audit reports.
• Online Marketing on various social sites i.e. facebook, linkedin you tube etc.

Apr 2011 – Nov 2012 · 1 yr 7 mos

• Marketing and Sales Event and Exhibition Fabrication
• Worked as a business development and client servicing professional
• Organised fashion as well as corporate events
• Successfully executed numerous events and exhibition stalls
• Built a good and trustworthy relationship with clients eventually leading to recurrent work
• Excelled in model management, celebrity placement, model co ordination,production

Jun 2008 – Dec 2013 · 5 yrs 6 mos

• Marketing and Sales Event and Exhibition for Domestic and International Exhibitions
• Handling Sales team
• Organised fashion as well as corporate events
• Successfully executed numerous events and exhibition stalls
• Built a good and trustworthy relationship with clients eventually leading to recurrent work

Jun 2007 – Jul 2007 · 1 mo

• Channel Distribution and Distribution Enhancement
• Summary The project focused upon the methods of training is being used by the Organization and how effective it is. The main focus of the survey was to know about the techniques and methods are being used by the HRD.

Jun 2006 – Jul 2006 · 1 mo

• Market Analysis for Pest Management Service
• Summary The project focused upon various Strategies used to increase the awareness of Godrej pest management system. The main focus of the survey was to know about the techniques and methods are being used by the Marketing Department.