SAMUEL MASSARD

CEO

Dubai, United Arab Emirates18 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving growth across diverse markets.
  • Expert in strategic expansion and operational excellence.
  • Strong leadership in building high-performing teams.
Stackforce AI infers this person is a B2B Sales Leader in the Automotive Industry.

Contact

Skills

Core Skills

LeadershipStrategySales ManagementBusiness DevelopmentProject Management

Other Skills

EnglishKey Performance IndicatorsRisk ManagementAutomotive AftermarketBusinessStrategic LeadershipKey Account DevelopmentSales ObjectivesOperations ManagementSales ProcessResource AllocationDevelopmentsSales StrategySpare PartsBusiness-to-Business (BtoB)

About

I drive growth for Bridgestone and its distributors across the Middle East and CIS regions, leading a high-performing, cross-functional team based in Saudi Arabia, the UAE, Caucasia, and Central Asia. With a focus on strategic expansion and operational excellence, I am passionate about building strong partnerships, fostering team collaboration, and delivering measurable results in dynamic markets. I lead through empowerment, resilience, vision, and optimism. I am convinced that premium solutions are the most efficient way to build sustainable, long-lasting businesses and create value for customers, partners, and shareholders. Let’s connect to explore opportunities for collaboration and growth in the region.

Experience

18 yrs 5 mos
Total Experience
4 yrs 7 mos
Average Tenure
8 yrs 4 mos
Current Experience

Bridgestone emea

3 roles

Regional Director Middle East, CIS

Promoted

Aug 2023Present · 2 yrs 8 mos

EnglishKey Performance IndicatorsRisk ManagementAutomotive AftermarketBusinessStrategy+16

General Manager Gulf, Pakistan & Afghanistan

Promoted

Jul 2020Oct 2023 · 3 yrs 3 mos

EnglishKey Performance IndicatorsRisk ManagementAutomotive AftermarketBusinessStrategy+15

Commercial Sales Manager Gulf, East Africa & Nigeria

Dec 2017Jul 2020 · 2 yrs 7 mos

EnglishKey Performance IndicatorsRisk ManagementAutomotive AftermarketBusinessStrategy+15

The goodyear tire & rubber company

4 roles

Commercial Sales Manager United Arab Emirates, Qatar and Oman

Promoted

Jan 2017Nov 2017 · 10 mos

  • Sales manager for Commercial tires for United Arab Emirates, Qatar and Oman.
Key Performance IndicatorsRisk ManagementAutomotive AftermarketBusinessKey Account DevelopmentSales Objectives+14

CRM Implementation manager

Apr 2016Dec 2016 · 8 mos

  • Project leader for MEA in addition to my current sales position.
  • In charge of the deployment for 48 countries.
Key Performance IndicatorsAutomotive AftermarketBusinessKey Account DevelopmentSales ObjectivesOperations Management+8

Commercial Manager Near East & Levant

Jan 2015Dec 2016 · 1 yr 11 mos

  • - In charge of truck tires for the following countries; Iraq, Afghanistan, Pakistan, North Cyprus, Jordan, Lebanon.
Key Performance IndicatorsAutomotive AftermarketBusinessKey Account DevelopmentSales ObjectivesOperations Management+9

Area Sales Manager, truck and consumer tires, West Africa.

Aug 2013Jan 2015 · 1 yr 5 mos

  • Responsible for the following countries; Burkina Faso, Togo, Benin, Niger, Congo, Gabon, Ivory Coast, Cameroon, and in charge of Ghana and Nigeria for a temporary assignment.
  • Direct and manage sales activities to achieve targets by formulating strategies and developing business plans for each market to ensure that corporate objectives get cascaded down to the business partners.
  • Demonstrate brand and products appeal and act as a business consultant for retailers and importers.
  • Determine country potentials, brand performance on the market.
  • Implement commercial policy, sales strategies and trainings to the database or prospected dealers.
  • Create a level of support and service exceeding the needs to ensure a durable partnership.
  • Advise, recommend and assist the development of sales using selling methods and tools.
  • Follow results, analyze gaps and propose corrective actions.
  • Ensure pricing policies are applied consistently, drive the key business objectives and targets, monitor and report market trends and competitors activities.
  • Process warranty claims in a timely manner for each market of responsibility.
  • Actively involved in assisting other departments (marketing/finance/logistics).
Key Performance IndicatorsAutomotive AftermarketBusinessKey Account DevelopmentSales ObjectivesOperations Management+9

Michelin

Area sales manager

Aug 2009Aug 2013 · 4 yrs · Paris Area, France

  • Enhance mobility for customers, reducing costs and improving profitability.
  • Demonstrate brand and products appeal and act as a business consultant for retailers.
  • Main company representative for assigned dealer accounts and customers in a geographical territory.
  • Implement commercial policy, sales strategies and trainings to the database or prospected dealers.
  • Create a level of support and service exceeding the needs to ensure a durable partnership.
  • Advise, recommend and assist the development of sales using selling methods and tools.
  • Follow results, analyze gaps and propose corrective actions.
  • Complete the administrative work such as itinerary planning, reports.
  • Results: 2010; 95%. 2011; 105%. 2012; 105% (maximum that can be reached, considering mix and volume).
Key Performance IndicatorsAutomotive AftermarketBusinessKey Account DevelopmentSales ObjectivesOperations Management+9

Orano

Junior Project Manager

Sep 2007Aug 2009 · 1 yr 11 mos · Jeumont, France.

  • Assisting project manager on industrial affairs for the U.S. nuclear market (€10M contracts).
  • U.S. nuclear market survey, preparing tenders in conjunction with the sales department.
  • Creation of monitoring tools (documentary, planning, financial) to improve the efficiency.
  • Driving internal progress meetings, interface between services involved.
  • Compliance with schedules, strategic planning, reviews of offers and contracts.
  • Control of suppliers, negotiations, contract compliance, progress meetings with customers.
  • Only English-speaking clients.
Key Performance IndicatorsBusinessSales ObjectivesOperations ManagementAutomobileSales Management+1

Education

SKEMA Business School

Master's degree

Jan 2005Jan 2009

Sant Alyre

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Sant Alyre

Sant Alyre

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