Jan 2025 – Apr 2025 · 3 mos · Mumbai, Maharashtra, India · On-site

Oct 2024 – Dec 2024 · 2 mos · Mumbai, Maharashtra

• Pause to accelerate!

Apr 2024 – Sep 2024 · 5 mos · Delhi, India

Aug 2021 – Jan 2024 · 2 yrs 5 mos · India

Jul 2019 – Sep 2021 · 2 yrs 2 mos · Mumbai Area, India

Aug 2017 – Apr 2019 · 1 yr 8 mos · Mumbai Area, India

• Key Result Areas:
• Spearheaded a team of 5 tasked with brand strategy and marketing operations across Mumbai and Navi Mumbai to formulate overall marketing strategy for the Centre in order to increase the trading density and maximize revenues
• Developed brand strategy to support positioning and brand architecture; determined brand positioning / re-positioning and media effectiveness
• Ensuring that brand's communications are built on a relevant and differentiating foundation that gains an emotionally compelling place in the consumer's mind
• Strategised all campaigns promotional activities ATL, BTL ,Radio to increase footfalls and customer conversions for the retailers
• Collaborated with internal & external stakeholders to guarantee on time, cost-effective delivery
• Maintained external communications & marketing calendar in terms of the marketing initiatives, branding and promotional activities and ensured effective implementation of the calendar
• Conducted customer & retailers satisfaction surveys (CSI - Customer Satisfaction Index /RSI - Retailer Satisfaction Index) on a regular basis and took corrective measures
• Digital Marketing: Steered Center's Digital Marketing initiatives
• Led several awareness programs through advertising, digital and PR agencies, media planning, event agencies, publicity campaigns for raising the product visibility & generating demand amongst the customers
• Advised and shared the strategy with the digital team on the digital communication plan
• Managed external marketing agencies for tasks such as media planning, Pay Per Click (PPC), Search Engine Optimisation (SEO), usability testing, and copywriting
• Events Management: Devised unique properties, prepared and tied-up for events like Art program, large scale music events, top artist international performance
• Advertising & PR: Strategised annual advertising plan, public relations plan and ensured a cost effective media buying, quality checks, standardisation and periodical review

Sep 2015 – Aug 2017 · 1 yr 11 mos · Mumbai Area, India

• Key Results Areas:
• Proposed & activated a marketing and partnership program; planned publicity strategies & campaign (online & offline)
• Steered ATL, BTL & OOH activation, planning, implementation (Launch-Teaser, revealer, sustenance and mop-up)
• Promoted products through branded communications & online banner adverts like banner, stamp, media buying, and so on
• Interfaced with clients & internal teams on budgets & timelines; ensured reporting of dashboards & documentation
• Analysed EBTIDA targets & revenue sales
• Liaised & negotiated with:
• o Marketing & Advertising Agencies for buying ad spaces, bill boards & newspaper advertisements
• o Advertising & Event Agencies for press conference and launches
• Managed relationships with key media as well as developed corresponding media, marketing and creative materials like key messaging documents, press releases, media advisories, newsletters, success stories and corporate brochures
• Significant Accomplishments:
• Served as a Custodian for Brand Positioning (online / offline); designed & roll-out several customised digital strategies
• Ensured efficient articulation of organization's desired brand image and position, assured consistent communication of image and position throughout the organization
• Conformed to the organization's philosophy, mission and vision are pertinent and practiced throughout the organization transmitting the organization's values, vision and direction
• Proposed & planned editorial direction, design, production and distribution of all organization publications
• Synergised the appearance of organization print and electronic materials such as letterhead, use of logo, brochures, etc.
• Took emerging brands and elevated them into leading, lucrative brands by establishing brand architecture, building marketing platforms and creating supportive marketing teams

Dec 2013 – Aug 2015 · 1 yr 8 mos · Mumbai Area, India

• Key Results Areas:
• Steered Advertising / Media leads development & deployment of superior consumer communications across all advertising and media channels
• Managed in-store activations drives superior in-store merchandising, sampling and promotion programs to build winning in-store impact and consumer off-take
• Achieved preferred partner status across key retailers through effective programming, account engagement & relationship building
• Led product development, positioning, pricing, packaging design, media, consumer promotions, account sell-in and retailer activation
• Monitored media, PR, and promotion agencies to derive superior business results
• Ensured that the positioning effort is unique, meaningful to consumers, and durable over time
• Significant Accomplishments:
• Developed distributor’s scheme within marketing budget and allocated offers as per target
• Initiated distributor’s Rewar0064s & Recognition Programme
• Directed the sales team and provided them automated TAB to facilitate placing order along with all the details like checking the inventory, marketing collateral and punching orders
• Assessed & analysed product life cycle; ensured rationalisation of product, making it live, payment gateway integration, and online inventory update
• Brand Portfolio Management: Optimised brands pack type, price and channel portfolio
• Innovations: Strengthened brand positioning & credibility by aligning packaging to product objectives

Aug 2013 – Nov 2013 · 3 mos · Mumbai Area, India

• Key Result Areas
•  Understanding the Media trade business; interacting with the creative team and client and looking after every detail in communication and promotion process to ensure maximum benefit to client
•  Displayed skills in handling the ATL & BTL activities across MP, Gujarat, Mumbai & Goa
•  Instrumental in designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall
•  Formulated strategies and developed marketing & communication plan with Brand Manager for brand visibility
•  Actively involved in planning room layouts, entertainment programme, scheduling workshops and demonstrations of the event to promote brand
•  Developed delegate packs and papers and responsible for coordinating with marketing and PR colleagues to promote the event for brand promotions
•  Overseeing the gamut of tasks including management all aspects of volunteer committee’s volunteer coordination, staffing, recruitment, supervision and training and acknowledgement.
•  Took structured approach in coordinating with
• o Clients and designers to create a brand for the event and organizing the production of tickets, posters, catalogues and sales brochures
• o Suppliers and handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly
• Significant Contributions:-
•  Displayed skills in establishing tie-up with the bollywood movies like Chennai Express, Gori Tere Pyaar Me, Priyanka Chopra's "Exotic" Album.
•  Designed the welcome letter to all the Film Stars as well as thank you letter etc. all the basic formalities. Involved in the movie specific marketing plan, offers, nomenclature of the offer area specific offer running budgeting etc.
•  Planning offers for a particular franchise garnering a good relationship with franchisee as well as end cutomer.

Jan 2010 – Mar 2011 · 1 yr 2 mos · Greater Noida

•  Developing plans for proper execution of event and maintain volunteer databases
•  Participating in silent auction, prize and in-kind donation solicitations for each event
•  Accountable for conducting detailed market study to analyze the latest market trends, tracking competitor activities and providing valuable inputs for fine tuning the selling & the marketing strategies.
•  Established rapport with Investors & Sponsor to enhance the product visibility and revenue
•  Coordinated with clients, vendors, and contractors for orders
•  Responsible for utilizing client feedback & personal network to develop marketing intelligence
•  Researched and wrote press information, general information, press releases, and promotional materials of the organization
•  Displayed skills in coordinating for event logistics including public relations, advertising and collateral material design, production and distribution
•  Formulating marketing budgets and organizing events for brand visibility
•  Coordinating logistics of event ticket sales and interacting with event contractors.
•  Documenting, submitting and following-up to ensure placement on press releases and stories to established contacts with local and regional media