Apr 2020 – Mar 2025 · 4 yrs 11 mos

• Investing, CFD trading, Crypto
• Build strong, lasting relationships with traffic providers: SDK Ad Networks (Unity, AdColony, Ironsource, Applovin, Chartboost etc), Programmatic DSP (Liftoff, Moloco, Personaly), Direct Deals with Publishers, Offerwall, OEM&Carrier partners (Appnext, Avow), Influencer Marketing
• Lead a team of Media Buyers consisting of 2 employees
• Growing relationships and negotiation opportunities with our top strategy network partners
• Set up and deliver campaigns globally, across all platforms and markets (Europe, LATAM, CIS, SEA, South Africa)
• Optimization and monitoring of campaign variables to ensure that performance targets are met and exceeded (CPL, FTDs, ROAS)
• Develop and implement a data-driven retargeting strategy
• Define a clear work process & advise the team on how to optimize campaigns and identify fraud
• Collaborate with our Product and Creative Studio teams to further develop creative assets, including copy & visuals

Dec 2017 – Apr 2020 · 2 yrs 4 mos

• Paid Social Advertising (Facebook, Snapchat, Twitter)
• Grow mobile app user base in line with company goals
• Set up and deliver campaigns globally, across all platforms and markets (Europe, LATAM, Russia, CIS, and Ukraine)
• Optimization and monitoring of campaign variables to ensure that performance targets are met and exceeded
• Identify new partners and platforms, negotiate terms and pricing, manage relationships with UA partners
• Defining A/B or multivariate testing, monitoring results, and applying insight gained to other campaigns
• Reporting campaign performance and ROI in line with channel goals and KPIs, on a weekly basis
• Work with other marketing stakeholders to ideate and execute creative digital campaigns that speak to our audience

Jan 2015 – Nov 2016 · 1 yr 10 mos

• Media planning, creation and management of advertising campaigns in Yandex.Direct, Vk.com, Target.mail.ru, Facebook, Google Adwords
• Selection of keywords, writing ad copy
• Markup targeted advertising links
• Controlling bids, working with APIs and automation bids
• Analysis and optimization of KWs, ad copy, and advertising campaigns variables to meet KPIs
• Reports, post-click analysis (Google Analytics, Yandex Metrics)

Apr 2014 – Jan 2015 · 9 mos

Feb 2011 – Nov 2013 · 2 yrs 9 mos · Moscow, Moscow City, Russia

• Search & selection of the candidates in the Pharmaceutical area (Medical Department, Clinical Trials, Regulatory Affairs, Drug Safety&Pharmacovigilance, Quality Control&Assurance)
• Full cycle of recruitment services for the middle-level positions in the Pharmaceutical area using various methods (open sources, direct search, headhunting, and networking)
• Interviewing, assessing, and presenting candidates
• Communication with clients, consulting clients on the market situation
• Coordinating client-candidate relations
• Making analyses of the pharma industry
• Business Development
• Supervising 1 Researcher (setting objectives, coaching, and controlling)
• Back up Branch Manager