Mar 2023 – Aug 2025 · 2 yrs 5 mos

• ● Lead end-to-end GTM for marquee films and series, overseeing positioning, campaign strategy, creative development, and
• distribution strategy.
• ● Orchestrated flagship campaigns like Netflix Playback (flagship EOY campaign) and The Archies amongst a host of other
• titles/campaigns that have shaped culture.
• ● Led the launch campaign of Netflix in the South.
• ● Managed multi-stakeholder environments involving internal leadership, external agencies, talent, and brand partners.
• ● Ran over 100 campaigns across genres and audiences over seven years, consistently driving strategic and cultural impact.

Jan 2021 – Mar 2023 · 2 yrs 2 mos

• ● Built the owned channel strategy. Organically scaled Netflix India's social ecosystem: grew the YouTube channel from 0 to
• 20 million subscribers and Instagram from 1 million to 8 million fans, while shifting the strategy from title amplification to
• cultural ownership.
• ● Led Netflix India's consumer social channels, driving strategy, content architecture, and tactical execution across titles and
• brand beats.
• ● Shifted focus from title amplification to cultural ownership — building narrative ecosystems across YouTube, Instagram,
• and emerging platforms.

Dec 2018 – Jan 2021 · 2 yrs 1 mo

• ● Managed Netflix India's brand tone and editorial footprint during key scaling years.
• ● Helped seed and grow Netflix's identity among India's urban elite and aspirational audiences.

Jun 2017 – Dec 2018 · 1 yr 6 mos

• ● Created and led viral video formats and internet-first storytelling.
• ● Built early YouTube strategy to prioritize broad audience travelability.
• ● Led digital-first experiments for BuzzFeed's India expansion in non-fiction formats.
• Everything we worked on was through the lens of "How can we make this story travel as wide as possible?"

Dec 2016 – May 2017 · 5 mos

Jun 2015 – Nov 2016 · 1 yr 5 mos · Bengaluru, Karnataka, India

• ● Built and scaled the sports video content division into a business generating media entity
• ● Pioneered multi-format content from reaction videos to animated explainers.

Apr 2015 – Jun 2015 · 2 mos · Mumbai Metropolitan Region

• Worked as a producer/editor on a travel show for MTV called, The Great Selfie Challenge.

Oct 2012 – Jun 2013 · 8 mos · Greater Bengaluru Area

Jul 2010 – Jul 2012 · 2 yrs · Greater Chennai Area