Kevin Driscoll

Business Development Executive

New York, New York, United States11 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in Account Based Marketing strategies.
Proven track record in leading global marketing teams.
Strong background in competitive marketing analysis.

Stackforce AI infers this person is a B2B marketing leader with expertise in Account Based Marketing and Demand Generation.

Contact

Skills

Core Skills

Account Based MarketingDemand GenerationGrowth MarketingCampaign ManagementCompetitor MarketingSales EnablementProduct MarketingField MarketingDigital Marketing

Other Skills

ABMPipeline ManagementCampaign StrategyBudget ManagementCompetitive AnalysisMarketing StrategyCompetitive MarketingMarket AnalysisCross-functional Team LeadershipEvent ManagementCustomer EngagementCampaign AnalysisStrategyDirect MarketingResearch

About

Technical Account Based Growth leader with experience leading teams, developing campaign strategy, and driving GTM alignment. Interdisciplinary understanding encompassing event, digital, product, field, competitive, growth and account based marketing. Recognized for bridging the gap between SLG and PLG GTM strategies.

Experience

11 yrs 10 mos

Total Experience

4 yrs 6 mos

Average Tenure

2 yrs 10 mos

Current Experience

Datadog

3 roles

Senior Group Manager, Global ABM & Demand Generation

Promoted

Mar 2025 – Present · 1 yr 1 mo · New York, New York, United States

Lead a global team of ABMers and integrated campaign managers executing programs to drive pipeline

ABMDemand GenerationPipeline ManagementAccount Based Marketing

Group Manager, Demand Generation & ABM

Jul 2024 – Mar 2025 · 8 mos · New York, New York, United States

Senior Manager, Account Based Marketing

Jun 2023 – Jul 2024 · 1 yr 1 mo · New York, New York, United States

Anaplan

2 roles

Senior Manager, Growth Marketing

Sep 2022 – Jun 2023 · 9 mos · New York, New York, United States

Led strategy for a cross functional team of Demand Gen, ABM and digital marketers. Responsible for end to end delivery of campaigns and managing digital marketing budget.

Campaign StrategyDigital MarketingBudget ManagementGrowth MarketingCampaign Management

Manager, Competitor Marketing

Aug 2021 – Sep 2022 · 1 yr 1 mo · New York, New York, United States

Led competitive efforts for the Americas, including competitive marketing analysis, executive M&A briefings, sales enablement and win/loss program development.

Competitive AnalysisSales EnablementMarketing StrategyCompetitor Marketing

Ibm

5 roles

Product Marketing Manager, Competitors

Promoted

Sep 2020 – Aug 2021 · 11 mos

Led competitive efforts for IaaS offerings through competitive marketing analysis, briefing senior strategy and alliance executives on M&A opportunities and sales deal advisory.

Competitive MarketingMarket AnalysisProduct Marketing

Campaign Manager, Americas

May 2019 – Sep 2020 · 1 yr 4 mos

Responsible for strategy and end to end performance of IBM’s $8M annual campaign for Chief Information Security Officers, quarterbacking marketing efforts and leading cross-functional teams. Delivered +15% Lead Conversion Rate in year one.

Campaign StrategyCross-functional Team LeadershipCampaign Management

Field Marketing Specialist

May 2017 – May 2019 · 2 yrs

Led IBM's Financial Services marketing field efforts for over 200 salespeople, created messaging and collateral for customer distribution, ran custom events to support deals and delivered pipeline analysis for senior sales and marketing leaders.

Event ManagementCustomer EngagementField Marketing

Digital Marketing Strategist

Promoted

Feb 2015 – May 2017 · 2 yrs 3 mos

Responsible for strategy and deployment of marketing campaigns across all North American digital channels. Managed $4M annual budget and agency relationship for Cybersecurity business unit.

Digital MarketingCampaign Management