Sep 2015 – Feb 2020 · 4 yrs 5 mos · Fort Lauderdale, FL · On-site

• Led Nissan’s experiential and integrated 360 marketing initiatives as Zimmerman Advertising’s agency of record, delivering campaigns and cross-channel activation across product launches, sports, music, and multi-cultural programs. Built and scaled the Experiential Marketing Department, overseeing strategy, ideation, creative development, multi-agency collaboration, budget management, and operational systems to drive performance and delivery at scale.
• Drove 48% budget growth and 8× event expansion for Nissan’s U.S. multi-cultural experiential portfolio from FY15–FY19
• Developed integrated campaign strategies and creative briefs across TV, radio, digital, social, CRM, and events
• Managed sponsorship planning and execution, ensuring seamless alignment with creative, media, and internal marketing teams
• Directed multi-million-dollar budgets, vendor oversight, and resource allocation to maximize ROI and campaign impact
• Oversaw campaign execution across multiple consumer segments, including USH, African American, and LGBTQ audiences
• Activated high-profile programs with Disney/Lucasfilm (Star Wars), The Latin GRAMMYs, Mexican National Team, Copa Alianza, FIFA Copa Centenario, and Uforia Concert Series
• Collaborated with talent including Karol G, Juanes, Farruko, Yandel, Sebastián Yatra, Oswaldo Sánchez, Pavel Pardo, and Ramón Ramírez

May 2015 – Present · 11 yrs · Miami, FL and Dallas, TX · Remote

• Developed marketing programs and brand-building initiatives for early-stage and growth-phase companies, supporting go-to-market strategy, creative development, and digital execution. Partnered with founders and internal teams to identify opportunities, refine brand positioning, and activate across web, social, and influencer channels. Ensured operational consistency and performance by implementing scalable workflows, talent coordination, and KPI frameworks aligned to business goals.
• Developed marketing strategies, activation tactics, and measurement frameworks to support business growth and product adoption
• Guided cross-functional creative teams in producing branded assets including websites, online videos, OOH placements, and sales collateral
• Led rebranding initiatives for small healthcare practices during COVID-19, improving patient-facing communication and value messaging
• Trained internal teams and implemented operational protocols to streamline workflows and drive brand consistency across touchpoints
• Created influencer strategies and digital/social programs to enhance brand visibility, audience engagement, and storytelling continuity

Jan 2010 – Sep 2015 · 5 yrs 8 mos · Miami, FL · On-site

• Directed the agency’s largest and most profitable portfolio, leading strategy, creative ideation, project management, and cross-channel execution across 400+ activations annually. Managed a high-performing team and multi-market field operations while delivering integrated brand experiences that generated revenue growth and strengthened client partnerships.
• Led the agency’s highest-revenue account, achieving a 3.5× budget increase (FY10–FY15) through innovative experiential programs and scalable execution models
• Managed a team of 30+ employees across multiple markets, overseeing staffing, coaching, and project management
• Directed full program lifecycle, from consumer insights and creative strategy to field execution and post-event reporting
• Launched new experiential platforms that generated incremental revenue and increased profitability for beverage portfolio brands
• Activated major entertainment and sports programs including The Latin GRAMMYs, Latin GRAMMY Acoustic Sessions, Premios Juventud, Billboard Mexican Music Awards, FIFA/CONCACAF Gold Cup, and Copa Alianza
• Oversaw brand portfolios including 7UP, Dr Pepper, Crush, Clamato, Squirt, MXR Cocktail Mixers, MoneyGram, AARP, AvMed, Discovery Channel, Walmart, Safeway, and Kroger
• Collaborated with top talent including Pitbull, Enrique Iglesias, Santana, Prince Royce, Romeo Santos, Camila, Larry Hernandez, Voz de Mando, Rubén Blades, Tim Howard, Jorge Campos, and Luis Hernández

Jan 2008 – Jan 2010 · 2 yrs · Miami, FL

• Supported and led the execution of integrated marketing programs across Latin America—including TV, radio, digital, print, OOH, and CRM—for brands such as PepsiCo, YUM!, Digicel, Diageo, HBO, and Warner Bros.

Jan 2008 – Jan 2008 · 0 mo · Miami, Florida

• Monitored and evaluated sales calls, provided training and actionable feedback to improve team performance, and tracked promotional performance to optimize customer engagement and revenue in the travel and hospitality sector.

Jan 2006 – Jan 2007 · 1 yr · Chicago, IL

• Led project management for post-production work on TV and OLV content, including film restoration, editing, and color correction; negotiated contracts, managed scheduling, client management, maintained inventory, and oversaw billing.

Jan 2006 – Jan 2006 · 0 mo · Chicago, IL

Jan 2003 – Jan 2006 · 3 yrs · Miami, Florida

• Oversaw recording and sound design for all audiovisual communications—including TV, radio, digital, and events—across brands such as Chevrolet, Cadillac, Pontiac, GMC, Nextel, US NAVY, and Dewar's 12.