Feb 2018 – Mar 2019 · 1 yr 1 mo · San Francisco, California, United States · On-site

• During my tenure as Product Management Lead at Gap, Inc., I oversaw the website migration of multiple brands to Salesforce Commerce Cloud, leading to improved conversion rates and scalability. I also developed product strategies for Gap and Banana Republic UK and EU websites, which resulted in an enhanced consumer experience. Utilizing my analytical skills, I provided valuable insights on website performance and translated business and customer needs into functional requirements and user stories, collaborating with development teams to implement technical solutions.
• As the product owner, I also provided leadership oversight of regression and client testing to guarantee error-free releases and initiated critical change management activities, including training and documentation.

Feb 2016 – Feb 2018 · 2 yrs · On-site

• Leveraging management experience in my role as the Director of Ecommerce Operations, I was responsible for overseeing a cross-functional team consisting of enterprise development, operations, and merchandising professionals, while effectively managing the departmental expenditures and Ecommerce budget forecast.
• I utilized analytical analysis, consumer feedback, and industry trends to define and execute the ecommerce roadmap, exceeding industry benchmarks for conversion growth and doubling mobile standards.
• One of my initiatives was to facilitate the 2s load times for the website, which helped to improve overall website design and mobile UX. This initiative led to increased customer engagement and sales. Additionally, I led the revamp of website elements, which further enhanced the customer experience.
• Furthermore, I established KPIs and developed a comprehensive testing roadmap to optimize performance and quantify ROI on key initiatives. This approach helped increase website performance and improved the overall customer experience.

May 2015 – Feb 2016 · 9 mos · On-site

• Working as an Ecommerce Manager for American Giant, I successfully built the ecommerce department from the ground up, including hiring and training IT Engineering personnel. This resulted in a streamlined operation and process simplification.
• I also spearheaded a website migration from Magento to Salesforce Commerce Cloud and effectively oversaw the update of system architecture related to order management and warehouse platforms by supervising an external development team.
• Moreover, I generated a comprehensive go-to-market calendar for new content and product launches, consistently releasing fresh, engaging content and products, driving traffic and increasing ecommerce sales.

Jan 2015 – Apr 2015 · 3 mos · San Francisco, California, United States · On-site

• For the Ecommerce & Retail Planning Associate Manager role, I integrated revenue, margin, and product assortment strategies, leading to significant revenue and profit margin increases. I shared important product data and insights with the wider team, leading to improved product launches and build-outs. Additionally, I built strong relationships with vendor partners, executing buying proposals and assortment strategies effectively. Finally, I collaborated with the Creative team to tell engaging product stories, increasing conversion rates and order value.

Aug 2013 – Jan 2015 · 1 yr 5 mos · San Francisco, California, United States · On-site

• As an Ecommerce Merchandiser, I led project management efforts during the transition to Salesforce Commerce Cloud. This involved overseeing analytics implementation, data migration, and website merchandising, which boosted overall sales efficiency. Additionally, I exceeded monthly and yearly revenue targets by managing website performance and ensuring product availability. I demonstrated expertise in planning and forecasting at the department, category, and product levels, which helped drive goals. Furthermore, I established effective multi-channel marketing strategies, which led to increased traffic and conversion rates.

Aug 2012 – Jun 2013 · 10 mos · San Francisco, California, United States · Hybrid

Jan 2012 – Jul 2013 · 1 yr 6 mos · San Francisco, California, United States · On-site

• As an Assistant Merchandiser, I collaborated with cross-functional teams to enhance the seasonal product development process for Baby Boy and Kid Boy departments. This involved developing and executing a comprehensive merchandising strategy that boosted sales revenue. I also used internal management reporting of selling trends by department, classification, and line to improve product pricing and inventory management, increasing gross margin while reducing excess inventory. Additionally, I conducted a competitive analysis to develop and position products successfully within the market.
• I partnered with the Marketing team to develop promotional campaigns that increased market share and brand awareness. Moreover, I worked with store and web marketing teams to improve customer engagement and satisfaction rates through product presentation and gaining customer insights.

Jan 2012 – Jul 2012 · 6 mos · San Francisco Bay Area · Hybrid

Aug 2011 – Dec 2011 · 4 mos · San Francisco, California, United States · On-site

• In my role as a Merchandising Manager, I was responsible for managing the entire merchandising pipeline, which included sourcing, buying, and forecasting. I extensively analyzed past sales data and used it as a sales and merchandising team guideline. I played a key role in developing the Symphony Commerce consumer experience by directing copy and visual merchandising. Within a month, I implemented Salesforce and took ownership of all aspects of setup and training of the Sales team. Additionally, I managed marketing initiatives, including email, advertising, strategic partnerships, and social media channels to build the audience and meet sales goals.

Aug 2010 – Aug 2011 · 1 yr · San Francisco, California, United States · On-site

• As a Market Development Associate, I designed and conducted a research campaign across 14 local markets to identify our key customers, gather their feedback and internal data, and gain market knowledge. I used this information to increase demand, identify trends, and recommend market strategy, positioning, and messaging. Additionally, I assisted the Merchandising Manager with developing deals for our audience, including sourcing, reviewing sales data, forecasting, creating the promotion mix, and rating deal quality. As part of my responsibilities, I managed all social-media platforms with over 140,000 fans and a network of more than 900 bloggers. Lastly, I revised all content for the Mamasource community website and regional content for the Sweet Deals website.

May 2009 – Aug 2009 · 3 mos · Richmond, VA

May 2008 – May 2009 · 1 yr

Oct 2007 – Dec 2007 · 2 mos

Oct 2006 – May 2009 · 2 yrs 7 mos

May 2006 – Jul 2007 · 1 yr 2 mos

Oct 2005 – May 2009 · 3 yrs 7 mos