Oct 2022 – Nov 2023 · 1 yr 1 mo · Chennai, Tamil Nadu, India

• Lead a team of performance marketers, SEO analysts, and web developers to drive pipeline goals. Generated $15 Mn worth marketing pipeline in 12 months, using an annual budget of $1 Mn.
• Developed focused ABM campaigns targeting identified Mid-Market/Enterprise accounts globally, leveraging intent platforms and ChatGPT. Helped transition from a PLG-model to a marketing & sales-led growth model.
• Ranked Plivo as the #1 Twilio Alternative (the most important business keyword) through content development & link-building programs with agencies.
• Jointly owned content calendar to develop content for campaigns, blogs, email sequences, whitepapers.
• Identified and implemented a reporting and multi-touch attribution platform (Factors.ai) to provide a holistic view of marketing activities and outcomes.
• Conceptualized and executed Plivo’s first branding program working with influencers such as Backstage with Millionaires, Raj Shamani, and ThinkSchool.

Jul 2020 – Sep 2022 · 2 yrs 2 mos · Chennai, Tamil Nadu, India

• Led a team of 10 campaign managers and content developers to generate enterprise demand for Freshworks’ flagship CX and CRM suite of products.
• Owned marketing budgets worth $1Mn+ annually to generate 30,000+ leads in NA, APAC, EMEA using digital marketing, SEO, webinars, content syndication, BANT/QSO channels.
• Generated $32 Mn worth of new business pipeline through marketing-sourced and marketing-influenced efforts.
• Conceived and executed high-impact marketing campaigns that generated buzz through paid and non-paid efforts. Worked closely with Field Marketing, Partner Marketing teams.
• Led a team of SMB-focused content writers to do keyword research and develop blog content for Freshworks’ chatbot and live chat products.
• Launched Freshworks’ thought-leadership publication, The CX Review, for senior customer service leaders. It has 1,000+ subscribers and clocks 5,000+ monthly impressions.

Nov 2015 – Jul 2020 · 4 yrs 8 mos · Chennai Area, India

• As the first full-time marketing hire, launched and owned all marketing initiatives – including Inbound Lead Generation, Social Media Management, Internal & External Communication, Conference Management, Analyst Relations, Digital Marketing, PR & Media, Brand Development, Talent Engagement.
• Generated $3 Mn revenue directly through the inbound marketing channel. Through sales support initiatives grew Tiger from a $3.5 Mn to a $30 Mn business in 4 years.
• Positioned Tiger as a Leader in Analytics in reports by Forrester and Gartner.
• Won awards from leading institutions such as Financial Times, Inc.5000, Deloitte, Frost & Sullivan.
• Managed 20+ conferences from planning to execution - built multi-million dollar pipelines
• Built LinkedIn follower count from 3,000 to 33,000+ in 4 years.
• Identified hiring techniques for recruitment on LinkedIn. Enabled 30+ such hires in 2019.
• Owned internal communications and published monthly newsletters on activities, both at a corporate level and a product/solution level.
• Wrote all press releases that go out - also managed media commitments.

Dec 2011 – Nov 2015 · 3 yrs 11 mos

• Impacted deals worth $300M+ and contributed to wins worth $100M+.
• Drafted RFI/RFP responses and created marketing collateral such as infographics, brochures, flyers, standees, win themes, and microsites.
• Improved digital presence through social media channels, SEO, SEM, and paid marketing campaigns. Tailored website content to ensure HCL is #1 for “engineering service providers” on Google.
• Launched the 'Engineering Experiences' branding campaign. Included creating an experience zone, videos, interactive marketing collateral, etc.
• Handled content creation and review activities end-to-end. 2.5X increase in web traffic and 2,500+ collateral downloads. Co-authored a whitepaper, the first engineering services whitepaper to be published on the NASSCOM website.
• Managed three $100,000+ events - Farnborough (London) Air Show 2012, Aero India 2013, and Paris Air Show 2013.

Jun 2011 – Nov 2011 · 5 mos · Chennai Area, India

• E-Commerce - Responsible for delivering use cases for a leading Australian retailer's E-Commerce website. Documented requirements for projects in existing brands to enhance customer experience in the contact center, search and navigation, and checkout modules.
• Multi-Channel Retail - Wrote a whitepaper on the client's multi-channel retail journey. Involved in preparing an MCR sales pitch presentation for TCS' prospective clients.
• Sector Analysis - Made presentations on various functional areas including technology in retail, store comparison using the pentagon and triangle model, and competitor analysis for TCS.

Jun 2006 – Apr 2010 · 3 yrs 10 mos

• Web Application development for one of the largest oil tanker operating companies in the world.
• Acted as the Business Analyst and Lead Test Engineer with client interfacing responsibilities for HP in an automobile project for a leading Fortune 500 American automobile major. Also responsible for successfully delivering the 5 year project which had considerable challenges.