Dec 2022 – Present · 3 yrs 4 mos · Seattle, Washington, United States · On-site

• Teacher at University of Washington Human Centered Design & Engineering graduate program.
• Capstone provides the opportunity for UW students and industry partners to work together to address real-world issues in human-centered design and engineering. Capstone projects are student-run, large-scale projects that encompass two quarters of student work.
• Visual Communication Design reviews systematic and critical understanding so students can create visual communication components of print and interactive media. Students develop this understanding through hands-on exercises, design critiques, discussions, lectures, and readings in a studio environment.

Sep 2022 – Sep 2023 · 1 yr · Seattle, Washington, United States · Remote

• Led a team focused on making Instagram the best place for creators to share, build and reach their audience through video, virtual reality, and augmented reality content publishing tools. Collaborated with Product Management, Engineering, Data Science, Product Design, and Content Design, to reach and engage 2 billion Monthly Active Users across Meta's ecosystem of apps.
• Directed the research, design, and launch of Instagram video Reels sharing tools, resulting in a 17% increase in daily active users to 26.8M in 6 months.
• Enabled Facebook to exceed user video consumption goals by adding 1.5M+ monthly and 1.0M+ daily users in 6 months through targeted cross-publishing.
• Increased Virtual Reality users by 1.8M and content creation by 22% in 3 months through new virtual camera capture and sharing tools.
• Guided team to workshop, define, and align on new research strategy for Augmented Reality Ray-Ban glasses, targeting improved user experience by reducing content-importing friction.
• Oversaw team performance, leading to the promotion of two members, steered roadmap development, and trained 40 people in strategic planning methods.

Apr 2021 – Sep 2022 · 1 yr 5 mos · Seattle, Washington, United States

• Guided multidisciplinary teams to solve complex business challenges by reframing problem statements, defining methods, approach, and developing prototypes. Testing in our simulated store environment ensured successful launches across 16K stores, benefiting 400K employees and 100M customers.
• Facilitated the redesign and implementation of a new labor model at Starbucks Canada, reducing 35 weekly labor hours/store and generating a combined $37M in labor savings and revenue yearly, while also improving operations and employee satisfaction, exceeding company targets.
• Steered a team to develop and launch a flexible waste/recycling solution in 80% of stores, cutting cleaning labor costs by 10% and contributing 15% towards corporate sustainability goals.
• Led a team of internal and external experts to design a model that gauges store task complexity, providing a strategic tool for leaders to optimize labor productivity and job satisfaction.
• Managed project portfolio and developed strategies for a strong pipeline to sustain operations.

Jan 2019 – Apr 2021 · 2 yrs 3 mos · Greater Chicago Area

• Directed multidisciplinary teams in transforming qualitative/quantitative insights into impactful products, services, and experiences. Skilled in team building, relationship development, project delivery, advising cross-industry executive clients, and business growth.
• Led three simultaneous project teams of 15+ members and 6 direct reports to manage a $6M+ annual budget, prioritizing mentoring, and career development, resulting in 3 promotions.
• Partnered with C-Suite clients to set project milestones, driving revenue growth, expanding customer base, reducing Customer Acquisition Cost (CAC), and improving margins.
• Generated $10M/year in new revenue by successfully managing project sales for diverse clients including Blue Cross & Blue Shield, Panasonic, Exxon, GE Renewable Energy, Gordon Food Services, and Clorox.
• Key Achievements and Results
• Clorox: Launched an eco-friendly cleaning product, achieving 27% of a brand's 2030 sustainability target by reducing plastic waste by 80%, 9 years ahead of schedule.
• Gordon Food Services: Created a last-mile delivery model for a top food distributor, driving an 8.6% sales increase, with a third from store deliveries, and lifting a test store's sales by 54%.
• Exxon: Devised a market entry and partnership strategy for a global chemical company's new industrial detergent technology, contributing to segment earnings of $2 billion.

Nov 2018 – Mar 2021 · 2 yrs 4 mos

• As Design and Business are blending, we realize it takes a specific mindset and skill set to bridge both worlds. The Chicago Business Designers group exists to advocate for design in business and to prove that design is not just about the fuzzy front end.
• Please click here to subscribe to our newsletter to learn more about our upcoming events.
• https://mailchi.mp/51061a7122b5/cbd

Dec 2016 – Jan 2019 · 2 yrs 1 mo

• Led teams though research, design, prototyping, and testing across a project pipeline including FinTech, Financial Services, Consumer Products, Packaged Goods, and Retail industries. Oversaw recruitment, training, staffing, and team performance, ensuring successful outcomes for global clients.
• Led diverse teams of 10+, 5 direct reports including managers, and regular performance evaluations while exceeding client expectations across multiple industries at scale.
• Directed client engagement, recruited, mentored project teams, and managed budget contribution margins for up to 3 simultaneous project teams.
• Drove creation, design, and implementation of a new market capability for Accenture, measuring client organizational culture, generating $15M in first-year revenue and over 100% YoY growth.
• Designed and delivered a global training program for over 2,000 employees across 21 countries, conducting train-the-trainer sessions for consistent, high-quality delivery.
• Generated $8M/year in new revenue by managing project sales for a variety of clients including The Federal Reserve Bank, PNC Bank, T-Mobile, U.S. Cellular, Dow Chemical, Caterpillar, Whirlpool, Nationwide Insurance, and Best Buy.
• Key Achievements and Results
• Best Buy: Launched an end-to-end tech support subscription service generating $1.2B in ARR over 4 years (CAGR +372%).
• Accenture: Designed Accenture's global workforce performance strategy for 500K+ employees, increasing employee satisfaction by 12%, and outperforming average U.S. companies by 31%.
• Caterpillar: Led a global CRM/Salesforce unification strategy, identifying operational gaps and enhancing best practices, resulting in streamlined sales and a refined business model.

Sep 2015 – Dec 2016 · 1 yr 3 mos

• Helping clients innovate and grow with a design-led approach. Responsible for integrating design thinking methods with business strategies to develop new systems, services, products, and people-centric cultures aligned with our global clients organizational needs.
• Identify and qualify research goals
• (Re) Frame problems to envision opportunity & strategic modeling
• Craft value propositions
• Lead concept development and prioritization
• Align business objectives to KPI’s
• Create strategic road mapping from concept to implementation

Oct 2014 – Sep 2015 · 11 mos

Dec 2013 – Jan 2014 · 1 mo

• Pioneered new healthcare models during a six-week transcultural program in Mumbai
• India. My team conducted ethnographic research to understand current state of healthcare
• delivery. We used value webs, a diverse set of concept generation tools, and a road
• map to implement a systems-level solution within the context of Indian culture.

May 2013 – Aug 2013 · 3 mos · Racine, WI

• Supported Global Product Supply through intensive analysis into supply chain metrics and value flow. Conducted research with executives uncovering needs creating a strategic visualization of the demand planning forecast. Designed and facilitated storytelling workshop for over 120 world-wide executives and leaders during their annual business process counsel meeting.

Jan 2012 – Jan 2013 · 1 yr · Greater Chicago Area · On-site

• In an increasingly dynamic world, professional designers are often agents of change. Designers must creatively balance many forces. They must assert confidence to advance new perspectives yet maintain a sensitive understanding of users. They must embrace and employ technology while carefully considering the impact of pervasive technology on human beings.
• The 12th annual Design Research Conference hosted by IIT Institute of Design will explore design’s role in mediating these forces: Are they opposable? Synthesized? Unified? Practicing designers, artists, scientists, engineers, educators, and entrepreneurs will present a variety of perspectives on balancing multiple creative forces amidst complex systems and issues.

Apr 2011 – Sep 2012 · 1 yr 5 mos · Boston Massachusetts

• Developed studio and classroom curriculum on design, drawing, concept ideation, and personal portfolio development. Taught students with a broad range skills and experiences accommodating their individual needs to foster growth. Engaged students in intensive one-on-one instruction to grow individual skills. Inspired students to fearlessly master critical thinking methods & making techniques.

Jun 2006 – Jun 2009 · 3 yrs

• Committee member of thought leaders, scientist, designers, artists, and writers.
• Created criteria and reviewed submissions from the worlds premier creative thinkers &
• leaders to win unlimited access to the Antarctic Continent by the U.S. Government.

Aug 2004 – Aug 2012 · 8 yrs · Providence, Rhode Island Area

• Implemented annual goals for highly competitive recruitment strategy. Co-created new application requirements. Led creation of digital application experience and official social
• media channels to drive awareness. Pioneered development of South American
• market. Director of the President’s Annual Art Award Program.