Aug 2024 – Feb 2025 · 6 mos · Srinagar, Jammu & Kashmir, India · On-site

Oct 2017 – Feb 2025 · 7 yrs 4 mos · India · On-site

• Founded Hamiast.com, the first D2C brand from Jammu & Kashmir, with a vision to bridge the gap between traditional artisans and modern consumers, bringing heritage crafts, gourmet foods, and cultural treasures to a global audience. Under my leadership, Hamiast has grown into a leading e-commerce platform, empowering 100+ artisans and farmers, while serving 100,000+ customers worldwide.
• Built & Scaled a Category-Leading Brand – Established Hamiast as a premium marketplace, achieving top rankings on Amazon & Flipkart, with Kashmiri Kahwa becoming a bestseller (1,200+ reviews, 4.2+ rating).
• Strategic E-Commerce Expansion – Spearheaded growth across Shopify, Amazon, and other marketplaces, optimizing pricing, product strategy, and digital campaigns to drive high conversion rates.
• Leadership & Business Growth – Led a cross-functional team across marketing, supply chain, and customer experience, fostering a culture of innovation, operational excellence, and sustainable expansion.
• Digital & Performance Marketing – Designed and executed SEO-driven content, performance marketing (Google Ads, Meta Ads), and customer retention strategies, significantly scaling organic and paid acquisition.
• Supply Chain & Operational Excellence – Established a robust procurement and fulfillment network, ensuring quality control, cost efficiency, and on-time delivery across multiple distribution channels.
• Technology & Process Automation – Integrated Unicommerce & Omsguru to streamline multi-platform order management, inventory optimization, and marketplace operations.
• Through strategic vision, execution, and a deep commitment to craftsmanship and authenticity, I have positioned Hamiast as a pioneering force in the D2C space, driving both cultural preservation and commercial success.
• This version highlights your leadership, strategic mindset, and impact in the D2C space. Let me know if you’d like any refinements

Nov 2015 – Oct 2017 · 1 yr 11 mos

• Organizing work activities to achieve business objectives.
• Planning timetables for delivery.
• Execution of purchase orders.
• Verifying the P.O’s T&C like tax, freight charges etc. and check the same at suppliers end as well.
• Managing stock levels across the whole supply chain.
• Overseeing the arrival of stock and shipments.
• Tracking products through the supply chain to ensure that they have arrived at their destination.
• Reviewing the performance of the supply chain and identifying areas that can be improved.
• Negotiating rates with local, national and international vendors, transport companies.
• Cultivating supplier relationships.
• Optimizing all tasks and processes within the supply chain.
• Analyzing logistics data to identify opportunities for improvement.
• Developing robust, efficient and effective Supply Chain processes.
• Overseeing the packaging of goods for delivery.
• Setting supply chain goals.
• Develop database of supply and demand, keep tracking of the market trend of the commodities and suppliers key performance indices.
• Sourcing new vendors, suppliers so as to get best possible rates for the items required by enterprise clients.
• Managing the sourcing, auditing and evaluation of new suppliers
• Providing best possible quotations to the clients.
• Negotiating rates with clients as well as suppliers to maximize margin.
• Creating and drafting RFP& RFQ for clients.
• Working on Salesforce from opportunities received till purchase order received.
• Maintain logs and supervise RFxs, Daily Reports and Submittals.
• New Vendor Development and Vendor Management.
• Adding Vendors to the admin portal along with price lists and the discount provided.
• New product feasibility study and product costing estimation.
• Coordinating with key account managers to understand the client requirement and maximize the chances of getting order.

May 2015 – Nov 2015 · 6 mos

Mar 2014 – May 2015 · 1 yr 2 mos · Greater Delhi Area

• Direct purchase of the materials required at site.
• Review planned orders, create requisitions, and manages approval process.
• Cost analysis, Purchase order placements & vendor follow ups.
• Vendor payment processing & Vendor reconciliation.
• Vendor Negotiation and management.
• Work on PR to PO cycle.
• List down the major maintenance operations and plan for each operation.
• Preparing electrical BOQ schedule as per drawings submitted.
• Responsible for commissioning of plant equipments.
• Execute and supervise work at site.

Jun 2011 – Dec 2011 · 6 mos · India

• Learnt the various aspects of HEPS

Jun 2010 – Jul 2010 · 1 mo · India

• I learnt the practical aspects of hydro power station.