Saher Khattab

CEO

Dubai, United Arab Emirates10 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14 years in luxury and consumer goods marketing.
Expert in B2B and B2C marketing strategies.
Proven track record in team leadership and project management.

Stackforce AI infers this person is a Marketing and Brand Professional specializing in AdTech and Consumer Goods.

Contact

Skills

Core Skills

Business StrategyB2b Marketing StrategyB2b MarketingSocial Media MarketingEvent Management

Other Skills

Last MileAdvertisingMarket ResearchMarketing StrategyContent MarketingSponsorshipCRMMarketingMarketing CommunicationsAutomotiveEvent PlanningDirect MarketingOnline AdvertisingSales ManagementSocial Media

About

Creative, hands-on marketing and brand professional with over 14 years of experience in luxury consumer goods, premium automotive and mass market beauty products. International work experience in Berlin, Dubai and Paris from creative agencies to retail boutiques and German DAX company. Strategically mediating in the B2B sphere and analytical, consumer-focused for B2C level. Data-based solutions with meticulous methods. Heartful, passionate yet solution-oriented. Experienced in building and leading marketing teams, as well as managing external agencies. Developing and executing marketing plans from end-to-end, involving traditional tools as well as latest advertising technologies. An achievement-driven team player, both flexible and versatile. Comfortable in fast-paced agency environments as well as established corporate structures. On the pulse of time, well-connected, embraces trends and finds the sweet spot among creativity, innovation and monetization.

Experience

10 yrs 5 mos

Total Experience

2 yrs 3 mos

Average Tenure

3 yrs 7 mos

Current Experience

Flyby

Head of Marketing & Business Development

Oct 2022 – Present · 3 yrs 7 mos · United Arab Emirates · On-site

Flyby is a UAE-German AdTech company redefining last-mile delivery with its Smart Delivery Boxes. This new Digital OOH medium reaches audiences on the road at eye level. Offering geo-targeted campaigns and real-time insights, Flyby provides brands a powerful new way to engage while enhancing road safety by monitoring and rewarding rider behaviour.

Last MileBusiness StrategyB2B Marketing StrategyAdvertising

Maa althahab fragrances

International Marketing Director

Jun 2018 – May 2020 · 1 yr 11 mos · Paris Area, France

Over 150 perfume boutiques across the MENA region. Offering high quality perfumes, in a premium environment for affordable cost.
+ Directing 12 marketing executives in 5 countries - Egypt, Morocco, Lebanon, Turkey, Azerbaijan
+ Re-organising team structure/reporting lines & removing organisation silos
+ Grew franchisee participation by 20% in first 9 months by launching targeted B2B campaign
+ Aligning frequently with Head of Creative to streamline product & brand development
+ Converted over 1,000 social media followers to become free perfume tester for the company
+ Conceptualised and managed brand and product photo productions
+ Developing new perfume based on consumer test results

Autokino dxb™

Co-Founder

Mar 2017 – May 2018 · 1 yr 2 mos · Dubai, United Arab Emirates

Awarded by the Dubai Municipality for innovative green business project, AUTOKINO is the world’s first carbon-neutral Drive-In Cinema and the “Entertainment of the Future”. Showcasing a years-old industry paired with cutting-edge technology and still being green was the convincing formula. Strategically well located on Emirates Road (E611) AUTOKINO, the Dubai Municipality contributed with a 320,000 sqft plot to support the realization.

Momentum dubai

Marketing Manager

Feb 2015 – Apr 2018 · 3 yrs 2 mos · United Arab Emirates

Momentum is the leading specialist for vintage watches in Dubai.
Providing and unforgettable retail experience for the watch enthusiasts and collectors.
Momentum offers a unique assortment of vintage and contemporary timepieces and exclusive accessories from the world's leading manufacturers.

Trvlr | the lobby dxb

Marketing Manager

Oct 2014 – Dec 2015 · 1 yr 2 mos · United Arab Emirates

Providing innovative and smart solutions, TRVLR’s vision is to make the experience of a business traveler more pleasant, efficient and convenient. Why? Because TRVLR has been developed by and for the business traveler community and offers solutions based on deep understanding of their work culture and expectations.

Bmw group middle east

Events & Sponsoring Manager

Oct 2010 – Sep 2014 · 3 yrs 11 mos · Dubai

Managing 14 different BMW importer market in the Middle East
+ Managed annual events and sponsoring budget of over $5m
+ Mediated BMW global strategy between head office and 14 different marketing teams
+ Planned and executed all new car launches, trainings and drive experience
+ Initiated yearlong partnerships with various premium events and partnerships in the region
+ Sponsored every important golf, tennis and sailing championship in Dubai and Qatar
+ Interacted with creative, digital and media agencies to organise the regions advertising plan
+ Upgraded major exhibitions in Dubai and Saudi Arabia by using innovation technologies
+ Converted guests into hot leads by using smart CRM tools/processes