Dec 2025 – Present · 4 mos · Bengaluru, Karnataka, India · Hybrid

• Founder on a mission to bring AI’s spark to the amazing people I vibe with, helping them level up every corner of their B2B marketing world.
• GitHub: https://github.com/pratiyaksh08

May 2025 – Dec 2025 · 7 mos · Bengaluru, Karnataka, India · Hybrid

• Established category leadership for LTIMindtree as an Al-first "Frontier Firm" at Microsoft Ignite 2025, architecting the open-theatre narrative on the human-agent operating model and showcasing the end-to-end Microsoft Copilot stack (M365, Copilot Studio, Azure Al Foundry, Power BI, Security Copilot); engaged 500+ global enterprise logos, strengthening alliance momentum and enterprise Al pipeline.
• Engineered market-moving communications by directing a global Businesswire release (Nov 19, 2025) that amplified the expanded Microsoft collaboration and LTIMindtree's deployment of the full Microsoft Security stack; delivered a same-day stock price spike with broad digital coverage, elevating GSI positioning and accelerating sales conversations across priority accounts.
• Commercialized "Data & Al Agents for Banking" on Microsoft Fabric with Microsoft co-amplification and a pre-recorded demo on accelerating Oracle ERP/Exadata migration to Azure creating high-intent interest among BFSI leaders and Oracle-heavy enterprises for Al-driven

Apr 2025 – Dec 2025 · 8 mos · Bengaluru, Karnataka, India · Hybrid

• Spearheaded LTIMindtree's presence at GITEX Dubai in collaboration with Service Now.
• Successfully generated over 50 leads from prominent Middle Eastern companies/logos.
• Collaborated with sales teams across ANZ and India to promote the Blueverse AI flagship product.

Nov 2024 – Mar 2025 · 4 mos · Bengaluru, Karnataka, India · Hybrid

• Engineered a zero-budget, high-impact founder-led growth strategy for the AI Decision Platform by launching an executive thought leadership programme, driving 3 posts per week from product leaders to significantly amplify brand awareness and accelerate demand generation
• Scaled demand generation by orchestrating high-impact webinars and multi-channel campaigns, including a DeepSeek webinar delivered within 30 days of launch, driving 180+ registrants, 60+ live attendees, and overall attracting 2,355+ attendees while generating 130+ net-new leads through integrated nurturing and conversion ads
• Enhanced revenue operations and campaign ROI by implementing structured tracking, periodic data audits, and automated email workflows, ensuring 100% lead-owner attribution and consistent post-webinar follow-ups across all channels.
• Managed the social media strategy to boost organic brand awareness and lead generation.

Feb 2023 – Nov 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• Generating (sourced + influenced) pipeline by leading Digital Marketing, Virtual Webinars, Round Tables and Physical In-Person events globally.
• Partnering with Sales, Product Management and Success and Field Marketing leadership to achieve growth marketing goals, develop execution strategies, track and analyse performance.
• Develop, execute, and optimise customer acquisition campaigns and programs aligned to Sprinklr solutions (Generative AI, Social Media Management events, executive C-Level programs, outbound campaigns, partner marketing, strategy and operations, lead management, social media, customer evidence, and analyst relations).
• Developing a Generative AI white-paper exclusively for Sprinklr customers in collaboration with Content team.
• Achieved pipeline impact with in person events in Paris, London and Mumbai.
• Virtual Events: Achieved multi million pipeline (sourced + influenced) impact and ARR with product webinars on Generative AI, AI in Livechat and Messaging and virtual round tables on Benchmarking social tool.
• Digital Marketing: Generating leads with paid social channels.

Jan 2021 – Jan 2023 · 2 yrs · Bengaluru, Karnataka, India

• Managed and evangelised Marketing tools with an annual technology budget of 1.5M USD; Marketo, ON24, 6Sense, Bizible, Sprout Social, Bambu, Lumen5, Kapost, Good Data, GoToWebinar, and Bizzabo.
• Spearheaded the Marketing Data Analytics and Strategy for the firm.
• Managed Data Models and Reports from Google Analytics, Marketing Automation tool and CRM.

Oct 2020 – Dec 2020 · 2 mos · Remote

• Led a team of 4 (Content, Web, Graphic Designer & Interns) to manage Lead Generation & Brand Management for two flagship products: RealForce & GovHouse.
• Generated 5 -6 Sales qualified leads in 3 months.
• Successfully ran 2 Email Campaigns per week with an open rate of 13-15%.
• Successfully ran Paid LinkedIn Campaigns to generate a CTR of 0.5% to the top 50 accounts.
• Content Marketing: Produced two blogs and two explainer videos per week to generate organic leads and website traffic.
• Produced 50+ marketing collaterals (brochures and one-pagers) in collaboration with the sales team.
• Revamped the whole website with optimised content, off-page and on-page SEO, improving keyword ranking.

Jun 2019 – Sep 2020 · 1 yr 3 mos

• Led the global Energy & Natural Resources business marketing, a USD 500 Mn + business.
• Managing a marketing budget of USD 500k annually to achieve demand generation, brand management, account-based marketing, digital marketing campaigns, deal-based campaigns, thought leadership, industry events, press releases and customer testimonials using Salesforce, Adobe Marketo for Demand Generation funnel.
• Achieved a pipeline impact of USD 200 Mn+, 25% of the total pipeline through marketing activities.
• Product Marketing: Formulated & executed a GTM strategy for Oil & Gas technology products related to wearable technologies and Retail Business Services in the energy industry.
• Account-Based Marketing: assisting the business to grow in the four largest accounts of the vertical through internal newsletters, vendor roadshows, quarterly business reviews & innovation days.
• Thought Leadership: managed & produced ten articles with the industry's leading topics at both domain & technology levels.
• Industry Events/Webinars: generated 150+ leads by representing Wipro at 20+ industry events ( both domain & technical ) and reaching out to target customers across the globe.
• Managing the website traffic, repeat visits, engagement and lead generation to the Energy page with SEO and SEM.
• Digital Marketing Campaigns: Generated MQLs, achieved high CTR, and managed brand awareness through LinkedIn, Email Marketing and programmatic campaigns.
• Analyst Relations: responsible for managing the brand value of Wipro ENR business in analyst reports like IDC & Gartner.
• Agency Management: Managed 15+ agencies to achieve daily business marketing goals.

Jul 2017 – May 2019 · 1 yr 10 mos

• Responsible for GTM at Auto Insights, Wipro Connected Car Platform (IOT SaaS Solution).
• Won 2 POCs ( Australian Insurance Giant & Indian Telecom giant ).
• Managed the first customer, from leading the product launch to growing inside the account.
• Acquisition of New Business using Lead Generation through online and offline ways.
• Pre-Sales: for Reactive and Proactive pitches and stitching a solution together for the customer.
• Program Management: Managed the first client's delivery end to end. Had set up all the processes.
• Customer Success Management: managing the smooth adoption of new technology to the end users and keeping the customer experience up and consistently high.
• Evangelizing the product inside and outside Wipro.
• Product Management: Collaborated with the Technical Product team to add three new modules and one new product to the product suite.
• Vendor Management: managing all the platform vendors for smooth delivery and new features development.

Jun 2016 – Jun 2017 · 1 yr

• Led a team of developers for the Financial Analytics at the CIO, BI and Analytics team, using SAP HANA, SAP BO & Tableau. Analytics from Deal Pricing System, Click to Bill, and Resource Loading Sheet (RLS).
• Mapped the Order to Cash and Hire to Retire processes for CIO, instrumental in revamping both processes and made cost savings and efficiency recommendations to leadership.
• Change Leader: Brought a behavioural change of using a Task Management tool in a team of 50+ members.

Jun 2018 – Aug 2020 · 2 yrs 2 mos · Bangalore

• Written and Directed three short films.
• Won the Outstanding award at the Tagore International Festival, was Official Selection at Cine Fern Online Film Festival and Lift-Off First Time Filmmaker Sessions.
• Written a Short film, "Billa Riya", produced by Lafandars Official Youtube Channel.
• Written an entire feature film (unproduced) and numerous short films.

Jun 2018 – Jun 2019 · 1 yr · Bengaluru Area, India

• Pytorq Solutions Private Limited is a augmented reality and virtual reality technology enterprise based in India. It provides enhanced consumer experience of reality through innovative visualization products and services.

Oct 2015 – Feb 2016 · 4 mos · Indian Institute of Foreign Trade,New Delhi

• Conceptualized & organized the Maiden Literary Event of IIFT, “Prose & Corns”, with a unique mixture of writers such as Mr Swanand Kirkire, Mr Prabhu Chawla, Mr Habib Faisal and Mr Sachin Garg to inspire and ignite young literary minds
• Branded the event and the newly established Literary Cell through:
• + “My Next Read” campaign that got the students talking about Literature, books and the event
• + #LiteLo Comics -Bringing to the forefront one of the most exciting but ignored forms of Literature.
• + A campaign of “Tiny Tales”, publicizing stories on a random subject in 15-20 words, which provoked several students to write and the others to get inspired to write
• Actively pitched to various start-ups, food stalls, blogging sites, bookstores, PSUs and around 50 other firms for association with the event in different forms, got on board Paper Theatre, Nestle and National Insurance Corporation as our partners.

Apr 2015 – Jun 2015 · 2 mos · Hyderabad Area, India · On-site

• Set up a Proactive Event Detection System which was instrumental in Improving Customer Experience by minimizing Last Mile delivery defects for the Address Technology Team.
• Utilized the scan information to find the addresses where mistakes were repeated.
• In-depth analysis to identify defects and respective precautionary measures.
• Understood the whole supply chain by closely observing first, middle and last-mile delivery of Amazon.
• Exposure to live issues in E-commerce projects through hands-on research and analysis.
• Successfully reduced delivery defects by 8%.
• As an additional project, identified the Residential and Commercial addresses based on the keywords entered by customers.

Mar 2015 – Feb 2016 · 11 mos · IIFT Delhi

• Implemented a way to make Koshish a social venture by bringing funding (1.25 lacs INR) from individual investors. Microfinancing for small underprivileged businesses.
• Took the initiative to minimise Food Wastage in the Campus Mess by connecting the supply of Spare food at the end of meals to NGOs that feed the hungry and poor, precisely on the lines of Robin Hood Army.
• Created a small library KiranKunj, for workers at IIFT who don’t have access to books but want to read
• Joy of Giving: started a yearly legacy where all students can donate their clothes and other old stuff at the end of the academic year.
• Thank You Wall: started a yearly legacy where at the end of the Academic year, all students will have the chance to Thank their peers, seniors or anyone.

Aug 2011 – Jun 2014 · 2 yrs 10 mos · Gurgaon, India · On-site

• Worked for customers like Disney and Microsoft.
• Responsible for deploying Business Intelligence solutions using SQL Server 2005/2008/R2
• Requirements gathering, Business Analysis, Solution architecture, Technical development, testing and release plan
• Knowledge of SQL Server (from v.7 through R2) and the Microsoft Business Intelligence Stack

Jun 2010 – Jul 2010 · 1 mo · New Delhi Area, India · On-site

• - Prepared the Detailed Feasibility Report for the production of Dimethyl Ether, a potential Biofuel to reduce the dependency on LPG.